Kendra W.

Experience Summary

Kendra has over nine years of experience in e-commerce, affiliate marketing, and creator operations. She currently serves as Senior Creator Operations Manager at TTS, where she has spent three years progressing into her current role managing Health and Mom & Baby categories. She manages end-to-end creator and affiliate operations, including roster building, outreach, onboarding, campaign execution, and GMV optimization. Her responsibilities span live and short-video GMV tracking, creator–brand matchmaking, campaign participation, and subsidy and voucher planning. She is SELK certified and works closely with internal policy (GNE), ads, and account management teams, providing strong exposure to platform tools, violations, and performance levers. KEY SKILLS: - Built, managed, and scaled TTS creator and affiliate rosters from zero using internal dashboards and performance metrics. - Conducted targeted affiliate and creator outreach across multiple channels, including internal tools, email, TikTok inbox, and Meta/Facebook communities. - Optimized affiliate performance through GMV tracking, live versus short-video analysis, CTR and supply/duration diagnostics, and targeted support strategies. - Planned and coordinated creator-led livestreams and campaign participation, including SKL (super key live) sessions with defined GMV targets. - Managed voucher and subsidy support against GMV targets while maintaining a healthy budget rate (approximately 10%) in coordination with ad support tools (e.g., GMV Max, OBS/live tools). - Designed and ran creator workshops, webinars, and brand/creator matchmaking events, including curriculum and deck creation. - Collaborated cross-functionally with account managers, brands, ads teams, and GNE/policy teams to align creator activity with category and business goals.

Key Achievements

She rebuilt the Health category's managed creator roster from 0 to 49 creators in her first year and grew it to 72, while building the Mom & Baby roster to approximately 64 managed creators, managing over 100 affiliates overall. She increased affiliate GMV share in the Health category from 52% to 68%, making affiliates the majority revenue driver versus sellers in a niche category with inherently lower purchase frequency and AOV (supplements, OTC health products). She developed a "showcase" tier of approximately 12 top creators, including one she grew from roughly to –15,000 GMV per session during major campaigns through targeted support and optimization. She designed and delivered multiple creator workshops and community initiatives, including Facebook and Messenger groups and brand events, now used by account managers and other teams to educate and activate creators at scale.

Skills

Work Experience