Talita C.
Senior Influencer Marketing & Creator Partnerships Manager
Notable Highlight
Led global, conversion-focused influencer programs for beauty and consumer brands with budgets up to £1M across EMEA, US, LATAM, UK, and AU.
Experience Summary
Talita is a Senior Influencer Marketing and Creator Partnerships Manager with 13+ years in marketing and over 7 years dedicated to influencer marketing. She led end-to-end global influencer campaigns across beauty, beauty-tech, consumer tech, entertainment, and FMCG brands, managing strategy, sourcing, negotiations, contracts, paid usage rights, whitelisting, reporting, and optimization. She worked both in-house and agency-side, delivering high-budget campaigns (£30K–£1M) across EMEA, North America, LATAM, the UK, and Australia. Most recently at TBT, she partnered with Paid Media teams to scale high-performing creator content into revenue-driving activations. Her background combines strong creative leadership with data-driven decision-making and commercial impact.
Key Achievements
Led global influencer programs for ZIIP, CurrentBody, and Tria, driving conversion-focused growth across multiple international markets. Executed high-impact influencer campaigns for brands including MAC Cosmetics, L'Oréal, Dove, Unilever, Apple, TikTok, and AliExpress. Built and scaled influencer-led entertainment campaigns at AS, contributing to M in pledges within 30 days for The David Project.
Skills
Influencer Marketing, Creator Partnerships, Affiliate Marketing, Global Campaign Strategy, Creator Sourcing & Negotiation, Influencer Contracts & Usage Rights, Whitelisting & Paid Media Collaboration, Branded Content & UGC, Conversion & ROI Analysis, CreatorIQ, Traackr, Tagger, Lumanu, Airtable, Asana
Work Experience
Senior Influencer Marketing Manager
TBT(CBT · UK · Feb 2025 – Dec 2025
- Lead influencer campaigns across US, Canada, EU, UK, and Australia, delivering revenue-driving activations for skincare-tech brands.
- Oversee creator discovery, seeding, partnerships, and weekly performance reporting.
- Collaborate with Paid Media to optimise content and implement boosting strategies.
- Support global expansion plans and territory-specific campaign ideation.
Influencer Marketing Executive
PA · London (Hybrid) · May 2023 – Feb 2025
- Delivered campaigns with budgets from £30K to £1M across multi-market clients (EMEA, LATAM, US).
- Managed influencer casting, negotiation, briefing, reporting, and creator relationships.
- Guided junior team onboarding and acted as CreatorIQ lead stakeholder.
- Worked with brands: MAC Cosmetics, HP, Apple, TikTok, Roborock, Tinder.
Campaign Producer (Influencer Marketing)
Col. · Remote (UK-based) · Dec 2021 – May 2023
- Managed influencer campaigns for UK and EMEA brands including Unilever, Reckitt, L'Oréal, and Hertz.
- Led briefing, contracting, outreach, audit, performance wrap-up, and budget tracking (up to £500K).
- Used Traackr, CreatorIQ, and Lumanu.
Senior Social Media Manager
AS · Remote (US/UK) · Jul 2019 – Dec 2022
- Built and led social media strategy for brands totalling 3M+ followers.
- Coordinated influencer campaigns and owned content calendar, copy, visuals, and analytics.
- Drove M in pledges for The David Project in 30 days.
- Led Brazilian market activation for The Chosen with 14 influencers and 6.3% engagement rate.
Digital Content Manager
VA · Provo, US · Apr 2015 – Mar 2021
- Oversaw strategic publishing, SEO input, and legal compliance.
- Developed Google Sheets reports to automate KPIs.
- Led a team of 20 to expand content output and improved customer support engagement.