Jill M.

Ecommerce General Manager

Philippines9+ years experienceAvailable now$4,400/mo

Compare at US rates $13,200/mo?

Notable Highlight

Scaled an Amazon store from $43.2K to $658.7K revenue through strategic operations and marketing optimization. 16+ years leading eCommerce, digital marketing, and high-performing teams across Amazon, Google Ads, and multi-channel brands.

Experience Summary

Jill Iris is an accomplished eCommerce and digital marketing leader with over 16 years of experience spanning Amazon marketplace management, PPC advertising, SEO, social media, email marketing, graphic design, and cross-functional team leadership. She currently serves as Ecommerce General Manager at WE, while concurrently taking on freelance roles in digital marketing and Amazon optimization for clients in the UK and US markets. Her career history includes affiliate and vendor operations management at IS, sales team leadership at FPB, and Google AdWords strategy at TDTP. She is highly skilled in both strategic planning and hands-on execution across the full digital marketing stack, with deep Amazon expertise and a proven ability to scale revenue and teams.

Key Achievements

Dramatically grew one WE store's annual revenue from $43.2K to $658.7K through strategic operational improvements and marketing optimization. As Sales Team Lead at FPB, led 30 sales professionals to exceed quarterly targets by 127% consistently, reduced agent attrition from 25% to 8%, and improved team performance metrics by 45%. At IS, expanded the affiliate network by 150% (45 new providers in 12 months), achieved a 98% affiliate retention rate, and reduced vendor onboarding time by 60%. As a Google AdWords Strategist, was awarded Best Rookie among 30 new hires and achieved a 95% score on the Google Ads certification; also grew a client's LinkedIn following from under 100 to 537+ targeted followers and generated 30+ qualified leads via organic social media and cold outreach.

Skills

Amazon Seller CentralAmazon FBAAmazon PPCAmazon Account Health ManagementAmazon A+ ContentAmazon Brand StoreAmazon Listing Image OptimizationGoogle Ads (AdWords)PPC ManagementSEOSocial Media MarketingEmail MarketingContent MarketingGraphic DesignBrandingWeb Development & DesignWebsite ManagementCanvaFigmaAdobe PhotoshopAdobe IllustratorAdobe InDesignPowerPointZoho SocialZoho ProjectsPipedriveDescript (Video Editing)Strategic PlanningProcess OptimizationKPI ManagementRecruitment & TrainingPerformance ManagementVendor ManagementAffiliate ManagementMarket ResearchBusiness DevelopmentCompetitive AnalysisGrowth StrategyWorkflow DesignCross-functional Team LeadershipProject Management

Work Experience

eCommerce General Manager

WE · Mar 2019 - Present

Oversee end-to-end operations of the company's eCommerce business, including digital marketing management, social media marketing and management, email marketing, online advertising, Google Ads, SEO, graphic design, website management, and content marketing.
Manage the Amazon marketplace presence and advertising initiatives while ensuring alignment with broader eCommerce strategies.
Lead recruitment, training, and development of cross-functional teams across marketing, sales, and operations.
Implement and optimize operational processes for Amazon account management and advertising campaigns.
Drive strategic decisions through data analysis and performance evaluation to enhance business growth.
Handle escalations related to Amazon account health and maintain strong marketplace performance.
Dramatically increase revenue for one of the company's stores from $43.2K to $658.7K through strategic operational improvements and marketing optimization.
Successfully drive high ROI across diverse digital marketing efforts, including consistent and engaging social media management, effective email marketing campaigns, SEO enhancements, and continuous website management and improvement.
Successfully scale operations while maintaining high standards of operational excellence and team productivity.
Design and implement comprehensive training programs for new technologies and systems to empower teams.
Establish efficient workflows for managing Amazon advertising campaigns, driving consistent performance improvements.
Create and execute the US Government selling program, contributing to expanded market reach and diversification.

Marketing Executive & Amazon Specialist

a previous company · Sep 2024 - Jan 2026

Lead and support end-to-end brand, web, and marketing execution for an Amazon-focused brand management agency, covering website development, branding, content creation, Amazon marketing assets, social media, email campaigns, and ongoing project management.
Design, develop, and manage the a previous company website, including structure, layout, UX, and content updates.
Write and publish blogs, articles, and website copy to support brand authority and inbound marketing.
Create and optimize Amazon A+ Content and Brand Store pages, aligned with conversion and brand storytelling best practices.
Support Amazon image listing optimization, including image hierarchy, copy overlays, and visual compliance.
Design graphic assets for web, Amazon listings, email campaigns, and social media using Canva and Figma.
Manage social media content creation, scheduling, and posting (LinkedIn-focused) via Zoho Social.
Assist in planning and executing email marketing campaigns, including content creation, design, and performance tracking.
Develop and maintain brand guidelines to ensure consistency across web, Amazon, email, and social channels.
Coordinate marketing tasks, timelines, and deliverables using Zoho Projects, supporting multiple initiatives simultaneously.
Design and launch a fully branded, conversion-ready website aligned with a previous company's Amazon expertise.
Deliver consistent, high-quality content and visuals across web, Amazon, email, and social platforms.
Contribute to Amazon A+ Content, Brand Store builds, and listing image optimizations, improving brand presentation.
Establish a cohesive brand system applied across all digital touchpoints.
Improve delivery efficiency through structured project and workflow management.

Senior Marketing Specialist (Freelancer)

BC · Jul 2024 - Present

Lead organic social media growth through LinkedIn cold outreach, sending connection requests with introductory messages to US nomads and expats, then inviting accepted connections to follow the BC page.
Share posts in relevant Facebook groups and on the former Nomad Tax page to expand organic reach.
Drive Instagram growth by identifying relevant profiles, messaging them to follow BC, and engaging with potential followers.
Join relevant groups and communities to build brand awareness and establish thought leadership.
Respond to social messages, especially those coming from cold outreach on LinkedIn and Instagram.
Create social media creatives, typically up to 2 posts per day when ad-hoc work is light and 1 post per day when workload is heavier.
Write social captions and post content that resonates with the target audience.
Build and maintain the social media calendar to ensure consistent content flow.
Upload and schedule content via Zoho Social for optimal posting times.
Write email content and campaigns tailored to audience segments.
Create and schedule campaigns in Pipedrive to track performance and engagement.

Marketing Business Partner (Freelancer)

TS · Feb 2020 - Mar 2024

Collaborate with the marketing team to design and produce visually compelling marketing materials, including brochures, flyers, and presentations, using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and PowerPoint.
Assist in the creation of marketing campaigns by designing and editing graphics and images for use in social media, email marketing, and other digital channels.
Contribute to the creation of marketing collateral, such as product data sheets, sell sheets, and case studies, to support sales efforts.
Maintain a library of marketing materials, ensuring that all materials are up-to-date, accurate, and consistent with brand standards.
Work closely with sales and customer service teams to understand their needs for marketing collateral and develop materials to support their efforts.
Conduct market research to identify trends and opportunities for new marketing initiatives.
Coordinate with external vendors, such as printers and designers, to ensure projects are completed on time and within budget.
Manage multiple projects simultaneously, ensuring all deadlines are met.
Edit videos in Descript, including cuts, pacing, captions, and visuals.
Create marketing reports on social media account performance and SEO visibility and trends.
Handle ad-hoc marketing and creative tasks, including marketing assets and design requests, website reviews and recommendations, and other graphics like email signatures and team photo edits.
Generate 30+ qualified leads via organic social media and cold outreach, contributing to booked calls and client conversions.
Increase LinkedIn followers from less than 100 to 537+ targeted followers, with approximately 90% matching the US nomad/expat audience.
Build and execute a multi-platform organic growth strategy across LinkedIn, Instagram, and Facebook communities.
Deliver consistent content, email campaigns, and video assets supporting lead generation and brand authority.
Implement performance reporting across social media and SEO, improving visibility into growth trends.

Affiliate Sourcing Senior Specialist

IS · Dec 2018 - Mar 2020

Lead strategic relationship management with key affiliates and partners.
Develop and implement operational processes for vendor management.
Conduct quarterly business reviews and performance analysis.
Manage cross-functional relationships with Operations, Procurement, and Sales Directors.
Expand affiliate network by 150%, onboarding 45 new high-quality service providers in 12 months.
Achieve 98% affiliate retention rate through improved relationship management processes.
Reduce vendor onboarding time by 60% through streamlined operational procedures.
Implement a new vendor scoring system that improves service quality metrics by 35%.
Successfully negotiate contracts resulting in 25% cost savings while maintaining service standards.

Sales Team Lead

FPB · Jan 2018 - Nov 2018

Develop and execute strategic sales plans.
Lead team of sales professionals, providing coaching and performance management.
Implement performance tracking and reward systems.
Manage recruitment and training of new team members.
Lead a team of 30 sales professionals to exceed quarterly targets by 127% consistently.
Improve team performance metrics by 45% through implementation of new training programs.
Reduce agent attrition rate from 25% to 8% through enhanced engagement strategies.
Develop and implement a new reward system that increases sales productivity by 35%.
Successfully train and mentor 5 team members who are promoted to senior positions.

Google AdWords Strategist

TDTPG · Jul 2017 - Dec 2017

Communicate proactively with small to mid-size businesses via phone, email, and video conference to initiate new campaigns and establish long-term client relationships.
Develop, implement, and manage clients' Google AdWords (pay-per-click) accounts to promote their products and services.
Work closely with clients in a consultative role to help them achieve the best return on investment for their advertising spend.
Optimize ads to drive traffic to clients' websites and acquire leads or customers.
Build and maintain strong client relationships, driving successful advertising campaigns.
Effectively manage and optimize Google AdWords accounts to generate quality leads and increase client ROI.
Deliver tailored advertising strategies that maximize client results and business growth.
Achieve a 95% score in the Google Ads certification, demonstrating expertise in the platform.
Receive the Best Rookie award among 30 new hires for outstanding performance.