Jill M.

ECOMMERCE GENERAL MANAGER / Paid Social Ad Designer

Philippines$4,400/mo

Notable Highlight

Scaled an Amazon store from K to K revenue through strategic operations and marketing optimization. 16+ years leading eCommerce, digital marketing, and high-performing teams across Amazon, Google Ads, and multi-channel brands.

Experience Summary

Jill brings 17 years of digital marketing experience, with 5–6 years focused on designing paid social and digital ads. She worked with agencies managing Australian, UK, and US clients, creating creatives for Meta and Google ads campaigns. She served as Ecommerce General Manager while maintaining hands-on creative work. Her approach covered the full creative process from content creation and copywriting to design execution using Canva and Photoshop, plus video editing with Descript. She produced 2–3 creatives weekly per client and scaled to 2–3 daily creatives with team support for high-volume accounts. Her strategy focused on A/B testing variations and data-driven optimization based on performance analytics.

Key Achievements

• Drove messaging conversions from 0 to 56 conversations for a home health services client during the holiday season, with individual campaign days generating 10, 21, and 31 messaging conversations through testimonial-focused creative strategy • Scaled Google Ads revenue from to monthly for an ecommerce client through comprehensive campaign management combining shopping, display, and search campaigns with optimized creative assets • Grew client revenue from K to K through strategic operational improvements and marketing optimization at WE

Skills

Meta AdsGoogle AdsFacebook AdsInstagram AdsCanvaFigmaAdobe Creative SuiteE-commerce OperationsPaid Social DesignCreative Strategy

Work Experience

eCommerce General Manager

WE · Mar 2019 – Present

Oversee end-to-end operations of the company's eCommerce business, including digital marketing management, social media marketing and management, email marketing, online advertising, Google Ads, SEO, graphic design, website management, and content marketing.
Manage the Amazon marketplace presence and advertising initiatives while ensuring alignment with broader eCommerce strategies.
Lead recruitment, training, and development of cross-functional teams across marketing, sales, and operations.
Implement and optimize operational processes for Amazon account management and advertising campaigns.
Drive strategic decisions through data analysis and performance evaluation to enhance business growth.
Handle escalations related to Amazon account health and maintain strong marketplace performance.
Dramatically increase revenue for one of the company's stores from K to K through strategic operational improvements and marketing optimization.
Successfully drive high ROI across diverse digital marketing efforts, including social media management, email marketing campaigns, SEO enhancements, and website management and improvement.
Successfully scale operations while maintaining high standards of operational excellence and team productivity.
Design and implement comprehensive training programs for new technologies and systems to empower teams.
Establish efficient workflows for managing Amazon advertising campaigns, driving consistent performance improvements.
Create and execute the US Government selling program, contributing to expanded market reach and diversification.

Marketing Executive & Amazon Specialist

B( · Sep 2024 – Jan 2026

Lead and support end-to-end brand, web, and marketing execution for an Amazon-focused brand management agency, covering website development, branding, content creation, Amazon marketing assets, social media, email campaigns, and ongoing project management.
Design, develop, and manage the Broadgreen website, including structure, layout, UX, and content updates.
Write and publish blogs, articles, and website copy to support brand authority and inbound marketing.
Create and optimize Amazon A+ Content and Brand Store pages, aligned with conversion and brand storytelling best practices.
Support Amazon image listing optimization, including image hierarchy, copy overlays, and visual compliance.
Design graphic assets for web, Amazon listings, email campaigns, and social media using Canva and Figma.
Manage social media content creation, scheduling, and posting (LinkedIn-focused) via Zoho Social.
Assist in planning and executing email marketing campaigns, including content creation, design, and performance tracking.
Develop and maintain brand guidelines to ensure consistency across web, Amazon, email, and social channels.
Coordinate marketing tasks, timelines, and deliverables using Zoho Projects, supporting multiple initiatives simultaneously.
Design and launch a fully branded, conversion-ready website aligned with Broadgreen's Amazon expertise.
Deliver consistent, high-quality content and visuals across web, Amazon, email, and social platforms.
Contribute to Amazon A+ Content, Brand Store builds, and listing image optimizations, improving brand presentation.
Establish a cohesive brand system applied across all digital touchpoints.
Improve delivery efficiency through structured project and workflow management.

Senior Marketing Specialist (Freelancer)

BC · Jul 2024 – Present

Execute organic social media growth and engagement, including LinkedIn cold outreach to US Nomads and Expats, sharing posts in relevant Facebook groups, Instagram growth initiatives, and community engagement.
Create social media creatives (up to 2 posts per day when ad-hoc work is light; 1 post per day when workload is heavier).
Write social captions and post content.
Build and maintain the social media calendar.
Upload and schedule content via Zoho Social.
Write email content and campaigns.
Create and schedule campaigns in Pipedrive.

Marketing Business Partner (Freelancer)

TS · Feb 2020 – Mar 2024

Collaborate with the marketing team to design and produce visually compelling marketing materials, including brochures, flyers, and presentations, using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and PowerPoint.
Assist in the creation of marketing campaigns by designing and editing graphics and images for use in social media, email marketing, and other digital channels.
Contribute to the creation of marketing collateral, such as product data sheets, sell sheets, and case studies, to support sales efforts.
Maintain a library of marketing materials, ensuring that all materials are up-to-date, accurate, and consistent with brand standards.
Work closely with sales and customer service teams to understand their needs for marketing collateral and develop materials to support their efforts.
Conduct market research to identify trends and opportunities for new marketing initiatives.
Coordinate with external vendors, such as printers and designers, to ensure projects are completed on time and within budget.
Manage multiple projects simultaneously, ensuring all deadlines are met.
Successfully design and produce high-quality marketing materials, significantly enhancing brand presence.
Streamline the creation and distribution of marketing collateral to support sales and marketing initiatives.
Conduct market research that leads to the development of innovative marketing initiatives, driving increased customer engagement.
Coordinate with vendors to deliver projects on time and within budget, maintaining a high standard of quality.
Efficiently manage multiple projects and deadlines, contributing to team productivity and project success.
Edit videos in Descript (cuts, pacing, captions, and visuals).
Create marketing reports on social media account performance and SEO visibility and trends.
Generate 30+ qualified leads via organic social media and cold outreach, contributing to booked calls and client conversions.
Increase LinkedIn followers from <100 to 537+ targeted followers, with ~90% matching the US nomad/expat audience.
Build and execute a multi-platform organic growth strategy (LinkedIn, Instagram, Facebook communities).
Deliver consistent content, email campaigns, and video assets supporting lead generation and brand authority.
Implement performance reporting across social media and SEO, improving visibility into growth trends.

Affiliate Sourcing Senior Specialist

IS · Dec 2018 – Mar 2020

Lead strategic relationship management with key affiliates and partners.
Develop and implement operational processes for vendor management.
Conduct quarterly business reviews and performance analysis.
Manage cross-functional relationships with Operations, Procurement, and Sales Directors.
Expand affiliate network by 150%, onboarding 45 new high-quality service providers in 12 months.
Achieve 98% affiliate retention rate through improved relationship management processes.
Reduce vendor onboarding time by 60% through streamlined operational procedures.
Implement a new vendor scoring system that improves service quality metrics by 35%.
Successfully negotiate contracts resulting in 25% cost savings while maintaining service standards.

Sales Team Lead

FPB · Jan 2018 – Nov 2018

Develop and execute strategic sales plans.
Lead team of sales professionals, providing coaching and performance management.
Implement performance tracking and reward systems.
Manage recruitment and training of new team members.
Lead a team of 30 sales professionals to exceed quarterly targets by 127% consistently.
Improve team performance metrics by 45% through implementation of new training programs.
Reduce agent attrition rate from 25% to 8% through enhanced engagement strategies.
Develop and implement a new reward system that increases sales productivity by 35%.
Successfully train and mentor 5 team members who are promoted to senior positions.

Google AdWords Strategist

TDTPG · Jul 2017 – Dec 2017

Communicate proactively with small to mid-size businesses via phone, email, and video conference to initiate new campaigns and establish long-term client relationships.
Develop, implement, and manage clients' Google AdWords (pay-per-click) accounts to promote their products and services.
Work closely with clients in a consultative role to help them achieve the best return on investment for their advertising spend.
Optimize ads to drive traffic to clients' websites and acquire leads or customers.
Build and maintain strong client relationships, driving successful advertising campaigns.
Effectively manage and optimize Google AdWords accounts to generate quality leads and increase client ROI.
Deliver tailored advertising strategies that maximize client results and business growth.
Award Best Rookie among 30 new hires for outstanding performance.
Achieve a 95% score in the Google Ads certification, demonstrating expertise in the platform.