Jheffrelyn H.
Ecommerce Operations Project Manager / Shopify Operations Manager
Notable Highlight
Earned Outstanding Global Seller 2022 award on Lazada while managing multi-marketplace seller accounts across eBay, Shopee, and Lazada in 6+ countries—driving sales, campaigns, and P&L for Southeast Asian operations.
Experience Summary
Jhef brings 9 years of comprehensive ecommerce experience, including 5 years working with international clients and 4+ years of business ownership. Most recently, he spent 4 years 9 months as Ecommerce Operations Manager at Cos. (Hong Kong-based company), where he managed operations across multiple marketplaces including Shopify, Shopee, Lazada, TikTok, Zalora, and eBay. His responsibilities encompassed end-to-end project management from product profiling and database creation to marketplace listing, digital marketing campaign execution, P&L analysis, and logistics coordination. He was proficient in project management tools (Asana, Monday.com, Notion, Trello) and coordinated with suppliers from Alibaba, AliExpress, and local vendors while maintaining 2–3 day fulfillment timelines to avoid marketplace penalties.
Key Achievements
• Generated million USD in sales over 4+ years while managing 30–40 premium beauty brands across US, German, French, and ASEAN marketplaces • Built comprehensive operational infrastructure with 60+ documented SOPs covering marketplace management, logistics, inventory tracking, and sales processes • Managed 15–18 weekly deliverables including product listings, database creation, digital marketing campaigns (Meta/Google ads), and cross-functional project coordination with consistent on-time delivery
Skills
Work Experience
Ecommerce Marketing Specialist
CDNR · Yau Lee Centre, 45 Hoi Yuen Rd, Kwun Tong, Hong Kong · June 2021 – Present
- Manage eBay seller accounts across US, DE, and FR markets
- Manage Lazada and Shopee seller accounts across PH, TH, and VN markets
- Develop and execute campaigns and marketing strategies for Lazada and Shopee
- Analyze e-commerce data and trends to identify new opportunities
- Manage customer service and claims end-to-end processes
- Execute sales and marketing forecasting initiatives
- Edit photos and content for social media posting using Canva
- Manage inventory clearance operations
- Oversee P&L for PH marketplace accounts
- Received Outstanding Global Seller award in 2022
Ecommerce Manager
AAIP · Aphrodite Street Lot 28 Villa Olympia Phase 6, Rosario San Pedro Laguna · June 2020 – March 2021
- Develop and execute campaigns and marketing strategies for Lazada and Shopee
- Analyze e-commerce data and trends to identify new opportunities
- Brainstorm and implement online sales strategies
- Provide timely operational support to marketplace accounts
- Track sales and share insights with teams for future purchases
- Maintain seller account health across platforms
- Collaborate with warehouse, brand, digital marketing, and creative teams to meet business goals
- Manage product assortment, storefront, and landing pages
- Analyze sales history to recommend new products and gift sets
- Handle claims and collaborate with KAMs
- Manage B2C and B2B customer quotations and sales closures
- Conduct cold and inbound calls for potential sales
- Provide Tier 1 & 2 after-sales support
- Possess basic to intermediate technical knowledge of products
- Oversee office management, admin tasks, and act as HR for hiring and recruitment
- Assist in managing logistics and website (WordPress)
- Handle customer service across Tier 1, 2, and 3 levels
- Manage Facebook ads, shop features, and paid ads
- Edit product photos, upload SKUs, write descriptions, and manage social media marketing
- Direct report to the CEO
Ecommerce Online Sales Account Manager
VI · Bldg 2, Sunyo Compound, Veterans Center, Taguig, 1631 Metro Manila · January 2019 – July 2019
- Manage Lazada and Shopee seller centre end-to-end processes
- Handle after-sales customer service across Tier 1, 2, and 3 levels
- Oversee daily operations for Lazada, Shopee, and website platforms (WooCommerce & Shopify)
- Manage a team of 12 Online Executive Officers and 2 Graphic Designers
- Report daily and monthly sales to the Managing Director
- Implement strategies to improve operations and increase sales
- Handle Lazada campaigns, claims, and customer complaints up to Tier 3
- Collaborate with social media and marketing teams
- Manage inventory and coordinate with warehouse and shipping couriers
- Adjust pricing and edit photos using Canva and other tools
- Collaborate daily with Lazada and Shopee KAMs
- Handled award-winning accounts: Platinum, TheVault, GameXtreme, GadgetWorld, UsbandToys
Owner
SSGM · Stall 3B-7 11/88 Mall Reigna Regente corner Felipe II Binondo Manila, 1006 · August 2015 – March 2020
- Manage 2 Online Executives and 2 Sales Ladies for the retail store
- Collaborate with Shopee KAM and update product listings daily
- Conduct photo shoots and edit images using Canva
- Ensure accurate, honest product titles and descriptions
- Handle promotions, campaign ads, and vouchers
- Check inventory daily and remove phased-out products
- Assist customers end-to-end, including after-sales support
- Backtrack and follow up on order complaints and delays with Shopee or couriers
- Ensure product quality before shipping
- Execute retail and online B2B/B2C sales
- Manage mini-scale garment production (RTW) supplying apparel to Chinese and Filipino customers
- Handle bookkeeping and daily cash flow reports
- Manage correspondence and order supplies
- Perform bank deposits and prepare month-end/quarterly sales reports
- Process payroll and collaborate with an on-call accountant
- Oversee a company of 6–10 employees
Operator / Manager / Cook
RFSA · August 2014 – November 2014
- Prepare weekly menus for Breakfast, Lunch, Snack, Dinner, and Graveyard shifts
- Handle staff payroll and scheduling
- Manage budget and control food costs
- Ensure daily food supply for all employees
- Cater to specific event menu requests
- Oversee end-to-end food service operations as Cook/Chef in charge
HR Recruitment Assistant
ABA · May 2014 – August 2014
- Oversee recruitment efficiency and compliance
- Conduct calibration sessions with training and operations, and baseline activities
- Evaluate daily reports on applicant flow and outcomes
- Recommend and implement cost-reduction initiatives, maximizing resources
- Develop and implement policies for better efficiency and output
- Handle mass hiring and recruitment deliverables
- Arrange assessments for shortlisted candidates and accurately record results
- Process reference requests and ensure timely responses
- Manage the end-to-end recruitment process
Executive Assistant & Admin Sales
HSA · May 2013 – May 2014
- Serve as on-call staff with flexible workdays
- Manage incoming and outgoing calls and emails
- Ensure smooth operation of office equipment and infrastructure
- Prepare correspondence, memos, reports, presentations, and emails for local counterparts and related agencies
- Assist with translation and take minutes in meetings as requested by the CEO
- Update filing systems and manage both hard and electronic office documents
- Maintain the organizational chart and staff contact list
- Monitor and record employee timesheets
- Support personnel and staffing-related procedures
- Conduct training on admin and HR procedures
- Complete other related assignments as needed
Financial Advisor
FSA · April 2013 – April 2013
- Provide customer service to British Barclays Bank Credit Card customers
CSR for Healthcare
AA · February 2010 – February 2011
- Assist healthcare providers (Doctors, Nurses, Medical Staff) with concerns regarding patients' health benefits for Bluecross Blueshield Colorado / Nevada
TSR for Telstra
TSRL · April 2009 – April 2010
- Handle technical concerns of Telstra Internet consumers
Cashier
GSPL · 2006