Gabriel D.
Senior Media Buyer
Notable Highlight
8+ years managing paid media across Facebook, Google, TikTok, and Pinterest—optimizing campaigns for k+ budgets with a focus on maximizing ROAS and conversion efficiency.
Experience Summary
Gabriel is a Senior Media Buyer with nearly 10 years of experience in performance marketing, specializing in paid media across Google Ads, Meta, TikTok, LinkedIn, Pinterest, and Taboola. He currently works with TGM, where he manages multiple US-based e-commerce and lead-generation accounts with a strong emphasis on Google Search, Shopping, Youtube and Performance Max campaigns. Throughout his career, he has handled monthly ad budgets ranging from K–K across industries such as supplements, healthcare, apparel, and local services. His experience across both agency and in-house environments has given him strong adaptability, strategic thinking, and the ability to scale campaigns efficiently while maintaining profitability. He has used AI tools to streamline workflows, campaign analysis, creating copy and more.
Key Achievements
- Scaled and optimized multi-channel paid media (Google, Meta, TikTok, LinkedIn, Pinterest, Taboola) across DTC and lead-generation accounts with monthly budgets up to K. - Led full-funnel strategy across Search, Shopping, Performance Max, and paid social, driving sustainable growth for US-based e-commerce and B2B brands. - Built and managed complex account structures in agency and in-house environments, partnering with creative and analytics teams to improve attribution, testing velocity, and performance reporting. -In the e-commerce space, he successfully managed high-performing seasonal campaigns, including a Black Friday campaign that achieved more than 11x ROAS. These accomplishments highlight his ability to balance aggressive scaling with strong cost efficiency across both lead generation and DTC business models.
Skills
Work Experience
Search Media Buyer
TGM · United States (Remote) · February 2025 – Present
- Develop, manage, and optimize paid media campaigns with primary focus on Google Ads (Search, Performance Max, and Shopping) and LinkedIn Ads, driving qualified traffic and conversions for diverse client portfolios.
- Oversee conversion tracking setup and implementation through Google Tag Manager, ensuring accurate data collection, event tracking, and seamless integration with Shopify and other analytics platforms.
- Conduct continuous campaign optimization by adjusting bids, refining targeting, and analyzing performance data to maximize ROAS and maintain strong conversion efficiency.
- Collaborate closely with client account managers and internal teams to align media strategies with business goals, ensuring consistency across all marketing channels.
- Prepare and present comprehensive performance reports, translating data into actionable insights and clear recommendations for strategic improvement.
Co-Owner
OS · Santa Catarina - Brazil · December 2019 – Present
- Co-own a marketing and design studio based in Blumenau, Brazil, focused on delivering innovative solutions for the Brazilian digital market.
- Oversee business structure, develop operational processes, and lead the commercial front to ensure sustainable growth.
- Lead creative teams of designers and social media specialists, fostering collaboration and delivering high-quality projects aligned with client needs.
- Manage client relationships, ensuring exceptional customer experiences and enhancing satisfaction through strategic solutions.
- Develop branding strategies and digital campaigns for clients in health, arts, education, and culture sectors.
- Drive team growth through mentorship and alignment with market trends and business goals.
- Deliver marketing and design solutions to over 40 different businesses.
Social Media Manager
OS · Santa Catarina - Brazil · December 2019 – Present
- Develop and oversee monthly editorial content plans for multiple clients, collaborating with the Head of Strategic Planning to ensure alignment with marketing goals.
- Supervise and structure audiovisual content production, including photography and videography, ensuring high-quality deliverables.
- Approve and design creative assets for social media posts, maintaining brand consistency and engagement across platforms.
- Ensure consistency of publication schedules and organic performance results by implementing data-driven strategies.
- Optimize organic reach and engagement while maintaining high standards for content quality.
Senior Media Buyer
OS · Brazil (Remote) · December 2019 – December 2024
- Develop and execute paid media strategies across platforms including Facebook Ads, Google Ads, TikTok Ads, Pinterest Ads, and Taboola, with focus on driving performance for local service industry clients.
- Focus on maximizing ROI by regularly analyzing campaign performance, optimizing strategies, adjusting bids, and ensuring effective budget management.
- Conduct in-depth audience research to identify and target ideal segments, maximizing relevance and effectiveness of campaigns.
- Collaborate with client managers to align advertising strategies with business objectives, ensuring consistency of campaigns with overarching marketing goals.
- Ensure campaigns are compliant with platform policies and stay up-to-date with industry trends and platform updates.
- Prepare detailed performance reports for clients, offering actionable insights and recommendations for continued improvement.
Digital Marketing Specialist | E-commerce Analyst
PBCJJ · Blumenau - Brazil · July 2016 – May 2018
- Manage social media accounts and e-commerce platforms, developing strategies to increase engagement, website traffic, and conversions.
- Create and schedule content for social media platforms, ensuring alignment with brand guidelines and marketing objectives.
- Analyze data from campaigns to improve social media strategies and achieve better results.
- Work with creative team to design eye-catching visuals and copy for social media campaigns, increasing brand awareness and customer interaction.
Digital Marketing Intern | Social Media
Din. · Blumenau - Brazil · March 2016 – July 2016
- Assist in planning and execution of digital marketing strategies, focusing on social media content creation and scheduling across multiple platforms.
- Develop and implement email marketing campaigns to engage audiences and drive customer retention.
- Collaborate on organization and promotion of corporate events, ensuring effective communication and branding.
- Monitor and analyze social media and email performance metrics, providing insights for campaign optimization.