Notable Highlight
Built an M Direct Ads business at GCa., contributing M to lifetime value while improving campaign efficiency by 99.8% and driving a 50% increase in campaign KPIs.
Experience Summary
Julia Temena is a digital marketing and campaign operations professional with 7+ years of experience across paid media, CRM, lifecycle marketing, AdTech, and campaign management. Her background spans global organizations including Goo., Gra., GCa., and several remote-first marketing environments, where she has managed multi-channel campaigns, customer engagement initiatives, and large-scale advertising budgets across APAC, North America, and Australia. Most recently, Julia has been working in paid media roles managing campaigns across TikTok, Meta, Goo., LinkedIn, DV360, Taboola, Reddit, and X, with responsibility for campaign planning, audience development, performance optimization, reporting, and budget management. Prior to this, she spent nearly four years at GCa. leading multi-channel campaign initiatives focused on customer engagement, retention, and segmentation, managing advertising budgets of up to K per month and supporting CRM/CDP integrations. Her experience combines paid media execution, lifecycle marketing, campaign strategy, customer segmentation, and performance analysis. She has extensive exposure to cross-functional collaboration, global stakeholder management, and remote work environments, particularly across APAC markets. While her background is strongest in CRM, lifecycle marketing, campaign operations, and multi-channel advertising, her recent positions demonstrate growing hands-on involvement in performance marketing and paid acquisition management.
Key Achievements
- Managed monthly advertising budgets of up to K while delivering an 88% increase in ROI at GCa. - Increased user engagement by 30% and customer retention by 40% through lifecycle marketing and CRM optimization initiatives. - Improved audience segmentation and campaign targeting efficiency by 68% through CRM and CDP integration projects. - Led cross-border advertising initiatives across Southeast Asia while at GA, improving CTR and engagement metrics by 50% for key brand partners. - Managed high-value North American YouTube advertising accounts at Goo., providing strategic recommendations and full-funnel performance analysis.
Skills
Work Experience
AdTech Operations Manager
G(GFI) · NCR, Philippines · May 2022 – Present
- Build a M Direct Ads business and a M Programmatic business for all end-to-end cross-channel AdTech campaigns, managing campaign lifecycle from briefing to post-mortem with 100% on-time delivery.
- Contribute M to the lifetime value of M in GCa.'s Direct AdTech Business since joining in May 2022, driving significant growth through strategic campaign management and cross-functional collaboration.
- Spearhead process and operational planning with the Product, Operations, Governance, and Integration Groups, supporting operational efficiency, data availability, governance, and seamless campaign integrations, improving efficiency by 99.8%.
- Conduct post-mortem analysis with actionable insights, contributing to 50% increase in campaign KPIs (CTR, ROI, conversion).
- Support GCa.'s B valuation through scalable digital payment ad solutions as part of the New Businesses Group.
GA Campaign Strategist
Gra. · Philippines · May 2021 – May 2022
- Manage advertising placements on the Gra. app, ensuring flawless execution from brief to live and zero errors.
- Collaborate closely with Southeast Asian counterparts across regional markets in Singapore, Indonesia, Vietnam, Thailand, Malaysia, Cambodia, and Myanmar to tailor campaigns and optimize them for local audiences, ensuring relevance and seamless execution.
- Lead both broad and large-scale and hyper-localized campaigns to drive user acquisition and app engagement, resulting in a 30% increase in installs.
- Optimize performance metrics (CTR, CPA), achieving a 42% increase in ad performance.
- Build a Merchant Self-Serve Platform enabling merchants to independently create and manage campaigns, set their own budgets and bids, increasing campaign activation and efficiency.
YouTube Media Manager for Brand Reserve Buys
Goo. · Taguig, Philippines · Aug 2020 – May 2021
- Manage day-to-day execution of YouTube advertising campaigns across major industries including Food & Beverage, Luxury Goods, Beauty, and Home & Personal Care, working closely with internal teams and clients to ensure seamless campaign delivery.
- Act as the main point of contact for clients in the North America region, managing expectations and ensuring campaigns are delivered on time and meet strategic goals.
- Facilitate cross-functional collaboration between Product, Engineering, Data Science, and Sales teams to ensure campaigns leverage Goo.'s full advertising suite and are optimized for client success.
- Focus on audience targeting and ad optimization, increasing video ad performance by 25–30%.
- Collaborate with sales teams to improve client retention by 15%.
Key Account Manager
NWIL · NCR, Philippines · Jun 2018 – Aug 2020
- Manage digital, ATL, and BTL advertising campaigns for Unilever, Nestlé, and LinkedIn.
- Lead Client Servicing initiatives by fostering strong relationships with clients, understanding their business needs, and ensuring campaigns meet strategic goals, timelines, and budgets.
- Oversee both digital and traditional advertising campaigns, contributing to creative development and ensuring seamless collaboration between creative, media, and tech teams.
- Deliver campaign reports and optimize media placements, improving client satisfaction by 88%.
- Increase brand visibility with 45% lift in KPIs.