Mojabeng M.
Senior Social Media and Influencer Manager
Notable Highlight
Spearheaded social media growth for NBA Africa, scaling Instagram following from 45K to over 1.2M and Facebook to 8M+. Led on-site coverage for the NBA All-Star games in the US for three consecutive years, managing high-profile interviews and celebrity collaborations.
Experience Summary
Mojabeng is a Senior Social Media and Influencer Manager with six years of experience driving digital strategies for global Tier-1 brands. She specialized in full-lifecycle influencer campaign management—from strategy and talent sourcing through execution and performance analysis. Having worked with agencies like DC and international personalities in the US (LA), she developed deep understanding of market-specific nuances in the entertainment, sports, and beverage industries. She managed large-scale accounts including DSTV, Heineken, and NBA Africa, bridging brand identity and creator-led storytelling. She also brought strong expertise in affiliate marketing and UGC (User-Generated Content) campaigns, collaborating with affiliates and content creators to drive performance-based growth, optimize conversion strategies, and scale authentic brand advocacy across digital platforms.
Key Achievements
- Award-Winning Campaigns: Played a pivotal role in developing and executing award-winning campaigns for Heineken, contributing to the brand's creative excellence and market positioning in the African region. - International Freelance Success: Managed social media and secured sponsorship deals, including Coca-Cola and Chick-fil-A, for US-based media personality Super Cindy, demonstrating ability to navigate the North American influencer landscape.
Skills
Work Experience
Senior Social Media & Influencer Manager
DC · 2020 – Present
- Manage accounts and campaigns for world-leading brands across multiple platforms
- Curate content strategies tailored to specific brand audiences and grow social media followings
- Execute successful influencer management campaigns and provide on-the-ground event coverage
- Develop creative influencer partnerships and manage end-to-end campaign execution
- Leverage creative storytelling, strategic influencer collaborations, and audience insights to amplify brand engagement and deliver measurable results
- Work with FMCG brands including P.S. and Lunch Bar under Mondelez, Heineken (Forth Street, Heineken Beer), and Hennessy
- Partner with lifestyle and entertainment brands such as DStv, MultiChoice Group, DStv Delicious Festival, Puma South Africa, and NBA Africa
- Serve as social lead for major projects including SHOWMAX Real Housewives of CPT, JHB and Lagos, DStv Delicious 2022-2024, Big Brother Mzansi 2022/23, and Durban July 2023
Account Manager/Project Manager
TTA · 2017 – 2020
- Managed client portfolio accounts for a leading fibre optic company
- Oversaw work projects within the system
- Supported the company's social media platforms to enhance digital presence
Freelance Social Media Manager and Assistant
MI · 2016
- Conceptualized and managed the company's social media platforms
- Developed effective strategies to meet key performance indicators
- Led and conducted evaluations to assess project progress
- Handled general administrative tasks
Freelance Content Strategist
SC(JMR · 2016
- Curated engaging content for 99 Jams radio personality
- Optimized social media feed and secured brand deals to enhance online presence and professional partnerships