Mojabeng M.
Senior Social Media and Influencer Manager
Compare at US rates $21,600/mo?
Notable Highlight
Spearheaded social media growth for NBA Africa, scaling Instagram following from 45K to over 1.2M and Facebook to 8M+. Led on-site coverage for the NBA All-Star games in the US for three consecutive years, managing high-profile interviews and celebrity collaborations.
Experience Summary
Mojabeng is a Senior Social Media and Influencer Manager with six years of experience driving digital strategies for global Tier-1 brands. She specialized in full-lifecycle influencer campaign management-from strategy and talent sourcing through execution and performance analysis. Having worked with agencies like DC and international personalities in the US (LA), she developed deep understanding of market-specific nuances in the entertainment, sports, and beverage industries. She managed large-scale accounts including DSTV, Heineken, and NBA Africa, bridging brand identity and creator-led storytelling. She also brought strong expertise in affiliate marketing and UGC (User-Generated Content) campaigns, collaborating with affiliates and content creators to drive performance-based growth, optimize conversion strategies, and scale authentic brand advocacy across digital platforms.
Key Achievements
- Award-Winning Campaigns: Played a pivotal role in developing and executing award-winning campaigns for Heineken, contributing to the brand's creative excellence and market positioning in the African region.
- International Freelance Success: Managed social media and secured sponsorship deals, including Coca-Cola and Chick-fil-A, for US-based media personality Super Cindy, demonstrating ability to navigate the North American influencer landscape.
Skills
Work Experience
Senior Social Media & Influencer Manager
DC · 2020 - Present
- Manage accounts and campaigns for world-leading brands across multiple platforms
- Curate content strategies tailored to specific brand audiences and grow social media followings
- Execute successful influencer management campaigns and provide on-the-ground event coverage
- Develop creative influencer partnerships and manage end-to-end campaign execution
- Leverage creative storytelling, strategic influencer collaborations, and audience insights to amplify brand engagement and deliver measurable results
- Work with FMCG brands including P.S. and Lunch Bar under Mondelez, Heineken (Forth Street, Heineken Beer), and Hennessy
- Partner with lifestyle and entertainment brands such as DStv, MultiChoice Group, DStv Delicious Festival, Puma South Africa, and NBA Africa
- Serve as social lead for major projects including SHOWMAX Real Housewives of CPT, JHB and Lagos, DStv Delicious 2022-2024, Big Brother Mzansi 2022/23, and Durban July 2023
Account Manager/Project Manager
TTA · 2017 - 2020
- Managed client portfolio accounts for a leading fibre optic company
- Oversaw work projects within the system
- Supported the company's social media platforms to enhance digital presence
Freelance Social Media Manager and Assistant
MI · 2016
- Conceptualized and managed the company's social media platforms
- Developed effective strategies to meet key performance indicators
- Led and conducted evaluations to assess project progress
- Handled general administrative tasks
Freelance Content Strategist
SC · 2016
- Curated engaging content for 99 Jams radio personality
- Optimized social media feed and secured brand deals to enhance online presence and professional partnerships