Jessica C.
Social Media Manager
Notable Highlight
Scaled a client from zero to 150+ online sales within a month by architecting an integrated system of ad funnels, automated email flows, and social content.
Experience Summary
Jessica is a Digital Channel Manager and founder of BS with over 13 years of cross-functional experience in the digital ecosystem. She combined strategic oversight with hands-on technical execution to drive measurable ROI. She scaled e-commerce brands from zero to triple-digit monthly sales and managed international portfolios across the US, UK, and Australia. She specialized in integrated digital funnels, leveraging Meta Ads, Go High Level, and AI-driven automation to elevate brand presence and performance.
Key Achievements
- Built the digital presence for PP from scratch, driving the business to become the 2nd top-performing Dulux-affiliated business in the west of South Africa. - Managed and sustained a portfolio of up to 9 international clients simultaneously, delivering high-converting campaigns while adapting tone and strategy for regional behaviors in the US, UK, and Australia.
Skills
Work Experience
Founder & Digital Marketing Lead
BS · 2018 – Present
- Build and manage a portfolio of up to 9 clients, delivering bespoke digital marketing solutions across various industries.
- Scaled an eCommerce client from 0 to over 150 online sales in one month through strategic ad funnels, email flows, and social content.
- Deliver white-label marketing services to other agencies, managing social media, email, SEO, and design under NDA.
- Manage strategy, execution, content creation, paid ads, reporting, and client relationship management.
- Specialize in launching and scaling digital marketing systems for SMEs using Go High Level, ClickUp, and Meta Ads.
- Work with clients across the US, UK, Australia, and South Africa, adapting marketing to suit regional trends, tone, and behaviour.
Marketing Manager
WDM · 2018 – 2019
- Initially brought on as a copywriter and expanded responsibilities to include task management and client social media coordination.
- Collaborated with senior marketers to deliver holistic digital campaigns across web, email, and social.
Marketing Manager
PP · 2014 – 2017
- Built the company's digital presence from scratch, resulting in recognition as the 2nd top-performing Dulux-affiliated business in the Western Cape.
- Managed all social media channels, developed blog content, and implemented SEO best practices to drive organic reach.
PA & Creative Assistant to CEO
HH · 2012 – 2014
- Supported executive operations while managing the brand's social media, email campaigns, and digital outreach.