Ayush B.

Experience Summary

Ayush brought over seven years of hands-on experience within the Amazon ecosystem, with deep specialization in Amazon Ads across Seller Central and Vendor Central. He managed large-scale PPC programs for the US, Canada, and Mexico markets, overseeing daily spends of up to and monthly budgets exceeding K. His experience spanned Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, DSP (via agency partners), and Amazon TV ads, with full ownership from campaign build to optimization and scaling. He worked across diverse verticals including B2B signage, retail products, industrial goods, and health & personal care brands, adapting strategy based on AOV, seasonality, and demand velocity. His role combined advanced PPC strategy, incrementality testing, and team leadership in high-spend environments.

Key Achievements

Ayush scaled Amazon ad performance from /day to /day in spend while maintaining strong efficiency and profitability. For an established product, he drove 6–7x ROAS by combining pricing experimentation, listing optimization, and targeted PPC execution without sacrificing margin. In new product launches, he implemented a "catch-all auto campaign" framework to rapidly identify converting search terms, then restructured traffic into high-intent manual campaigns, achieving 2–3x ROAS within the first 30 days. He successfully supported seasonal and peak events—Prime Day, BFCM, and Valentine's Day—by dynamically reallocating budgets to maximize incrementality. Across accounts, he managed millions in ad spend while consistently hitting TACoS and growth targets.

Skills

Work Experience