Rafael S.
Project Manager
Compare at US rates $21,000/mo?
AI Experience
Notable Highlight
Managed $1M-$1.3M monthly media budgets for enterprise clients including Marvel Unlimited and Rakuten Viki while building scalable ClickUp workflows that eliminated bottlenecks across creative, media, and analytics teams. Works hands-on with Claude - the AI Experience section above has the examples.
Experience Summary
Rafael is a Project Manager specialized in Marketing Operations, Digital Transformation, and eCommerce/DTC, with 7+ years of experience leading cross-functional projects, structuring workflows, and coordinating marketing, creative, development, media, and external partners. He currently works at a New York-based digital agency, where he manages projects across a portfolio of 6+ enterprise clients, including Marvel Unlimited, Rakuten Viki, and People, overseeing campaign planning, execution, priorities, resource allocation, timelines, and stakeholder communication. He is recognized as a highly reliable PM within his pod and also supports onboarding and training for new account and project managers. Importantly, he has chosen to continue developing his career specifically in project management rather than moving into account management, with the long-term goal of progressing into program management. Rafael has particularly strong ClickUp and eCommerce project management experience, making him highly relevant to this role. He uses ClickUp as a primary project management and communication hub, building task structures, assigning owners, tracking timelines, maintaining dependencies and documentation, and ensuring updates are centralized. He has also rebuilt ClickUp environments from scratch, including a project for a U.S. DTC pet-food brand, where he structured workflows and trained the team on project management processes. Earlier in his career, he launched an eCommerce operation from scratch for a Brazilian retailer, coordinating internal teams, vendors, and agencies and generating over R$1M during the pandemic. He combines this operational experience with strong marketing knowledge, Shopify/eCommerce exposure, and a proactive approach to identifying blockers and improving workflows.
Key Achievements
Built and launched an eCommerce operation from scratch for a traditional Brazilian company, generating over R$1M in revenue during the pandemic. Contributed to a 60% revenue increase in 2021 and 40% growth in 2022 through digital transformation and eCommerce initiatives. Rebuilt a ClickUp project environment from scratch for a U.S. DTC brand, establishing workflows and training the team on project management processes. Reduced a campaign launch process from 80+ days to 4 days through Claude-assisted copy and workflow automation. Currently manages digital marketing and paid media projects for enterprise clients with monthly media investments ranging from $1M-$1.3M. Led a cross-functional communications operation that delivered 34 events, 12 original publications, and 100+ media coverages in 2024. Recognized within his current agency as one of the most reliable project managers in his pod and contributes to onboarding new PMs and account managers. Successfully coordinated cross-functional teams across marketing, creative, media, analytics, development, and external partners.
Skills
Brings hands-on experience across Project Management, Marketing Operations, eCommerce and DTC, Digital Transformation, ClickUp and Workflow and Process Structuring. Also works across:
- Task and Timeline Management
- Cross-Functional Coordination
- Stakeholder Management
- Campaign Management
- Creative and Marketing Project Management
- Agency and Vendor Coordination
- Risk and Blocker Management
- Calendar and Deadline Management
- SOP and Process Documentation
- Remote Team Leadership
- Agile Methodologies
- Prioritization
- Paid Media
- Performance Marketing
- Shopify
- Klaviyo
- Attentive
- Facebook Ads
- Google Ads
- Slack
- Asana
- Monday
- Notion
- Looker Studio
- Mailchimp
- Typeform
- Canva
- Nuvemshop
Work Experience
Project Manager
DA · New York, United States · Oct 2025 - Present
- Lead cross-functional teams delivering large-scale digital marketing and paid media campaigns for a portfolio of enterprise clients, including major brands such as Marvel Unlimited, Rakuten Viki, and People.
- Oversee campaign planning, execution, and optimization across multiple channels, managing a client portfolio with monthly media investments ranging from USD $1M to $1.3M.
- Drive day-to-day project execution, priorities, resource allocation, and delivery timelines, ensuring alignment across marketing, creative, media, analytics, and client stakeholders.
- Design and maintain scalable project management frameworks and workflows in ClickUp, increasing visibility, accountability, and operational efficiency across teams.
- Serve as a trusted operational lead and primary point of coordination, proactively removing blockers, mitigating risks, and ensuring consistent delivery quality.
Marketing Project Manager
MC · Los Angeles, United States · Jun 2025 - Oct 2025
- Structure project management workflows in ClickUp, improving transparency and team efficiency.
- Lead alignment across cross-functional areas (paid media, development, creative, retention).
- Support creative testing and campaign reporting across 5 DTC brands.
- Reduce miscommunication and enhance delivery consistency across departments.
- Improved operational efficiency and reduced project bottlenecks.
Project Manager
Rio de Janeiro, Brazil · Jan 2023 - Jun 2025
- Lead strategic communications projects for non-profit clients, including Columbia Global Center Rio, developing campaigns, publications, and events that increased engagement and visibility.
- Manage multi-channel strategies (social media, newsletters, events), integrating paid and non-paid media initiatives.
- Supervise a cross-functional communications team, ensuring delivery of impact-driven campaigns on time and within scope.
- Delivered 34 events, 12 original publications, and over 100 media coverages in 2024.
Marketing E-commerce Manager & Marketing Manager
a previous company · Rio de Janeiro, Brazil · Feb 2019 - Dec 2022
- Lead a complete digital transformation of a 20-year-old traditional company.
- Create e-commerce operations from scratch, generating over R$1M during the pandemic.
- Integrate marketing, sales, and logistics operations for end-to-end digitalization.
- Build and manage a 4-person internal marketing team.
- Achieved business turnaround with +60% revenue growth in 2021 and +40% in 2022.
Marketing Content Specialist
a previous company · Rio de Janeiro, Brazil · Apr 2018 - Jan 2020
- Lead branding and digital strategy for a wine importer, developing brand identity, launching an e-commerce platform, and establishing a strong social media presence.
- Manage communication restructuring for a well-known Italian restaurant in Rio, securing features in two national TV programs, including SBT, Brazil's second-largest broadcaster.
- Lead a digital transformation project for a company with no prior online presence, successfully implementing social media, website, and digital marketing strategies to drive engagement and sales.