Ruby C.
Sr. Graphic Designer | Video Editor | Art Director (Freelance / Contract-based)
Notable Highlight
20+ years directing visual content across print, digital, and video—from Amazon A+ listings to full-scale video production.
Experience Summary
Ruby is a highly experienced senior-level creative professional with over two decades in design, branding, and video production. She has worked extensively in e-commerce, digital marketing, and social media content creation for global clients across the US, Australia, Europe, and Asia. Her recent work focuses heavily on performance-driven creative output, including Amazon A+ content, social media advertising assets, and video production for platforms like TikTok, Instagram, and Facebook. She demonstrates strong technical ability across Adobe Creative Suite and modern AI tools, combined with deep experience in managing full creative workflows from concept through delivery. She is highly autonomous, used to remote global collaboration, and comfortable working across multiple simultaneous projects with tight deadlines.
Key Achievements
Delivered 1,000+ high-impact e-commerce visuals improving conversion performance (BTOD, Spr.) Led creative direction for multi-platform campaigns across Meta, TikTok, YouTube, and Amazon Produced high-performing video campaigns with strong engagement results (including viral-style product content) Improved brand engagement and sales through optimized visual storytelling and platform-native content Managed full creative pipelines including ideation, production, post-production, and optimization Built and mentored design teams while driving measurable brand growth and revenue impact Successfully delivered AI-enhanced creative workflows integrating new tools into production processes
Skills
Video Editing (Premiere Pro, After Effects, CapCut, DaVinci Resolve) Performance marketing creatives (Meta, TikTok, Amazon, e-commerce) Motion graphics, animation, and short-form video production Creative direction and brand storytelling E-commerce design (Amazon A+, PDPs, conversion assets) AI tools: ChatGPT, Midjourney, Runway ML, ElevenLabs, Adobe Firefly Platform optimisation (Meta, TikTok, YouTube, Instagram, Amazon) Strong understanding of hooks, pacing, scroll-stopping content Project management tools: Asana, Trello, Jira, Monday, ClickUp, etc.
Work Experience
Sr. Graphic Designer
Fre. · St. Petersburg, Florida · Jan 2025 – Oct 2025
- Led creative direction and design operations for multi-platform social and video content across Instagram, TikTok, YouTube, Facebook, and X, ensuring brand cohesion, visual excellence, and strategic alignment.
- Oversaw end-to-end video and content production, guiding short- and long-form executions aligned with audience insights, platform trends, and campaign objectives.
- Directed cross-functional collaboration and creative workflows, partnering with marketing and stakeholders while managing timelines, priorities, and platform-specific optimization.
- Built and mentored high-performing design talent, delivering measurable growth in brand visibility, engagement, market reach, and revenue through strategically driven visual systems.
Sr. E-Commerce Graphic Designer
BTOD · Weston, Wisconsin · Sep 2024 – Dec 2024
- Directed the design and optimization of 1,000+ high-impact graphics for Product Detail Pages, crafting visuals that elevate engagement and drive conversion.
- Refined and enhanced furniture imagery for sales materials and e-commerce platforms, ensuring cohesive brand representation and elevated aesthetic appeal.
- Applied advanced color correction and image manipulation techniques to produce comprehensive product color ranges tailored to diverse customer preferences.
- Enhanced sales performance by implementing compelling product visualization techniques.
Art Director
ML · New Hope, Pennsylvania · Mar 2019 – Nov 2023
- Art-directed end-to-end video production from concept through final delivery, ensuring alignment with brand vision, messaging, and business objectives.
- Led creative collaboration with clients and cross-functional teams, shaping compelling visual narratives and defining the creative approach across campaigns.
- Oversaw post-production direction, guiding color grading, sound design, motion graphics, and animation to maintain a high standard of visual storytelling.
- Managed multiple concurrent video projects, balancing timelines, resources, and creative quality under tight deadlines.
- Directed production of promotional videos and animations for integrated, multi-channel marketing campaigns.
- Strategically optimized platform-specific video content for Facebook, Instagram, Pinterest, LinkedIn, and Twitter to maximize reach and engagement.
- Elevated brand presence and audience engagement, strengthening market recognition through cohesive, art-directed video content.
Sr. Amazon Graphic Designer
Spr. · Lincoln, Nevada · Dec 2023 – Jul 2024
- Developed comprehensive Amazon A+ Content template, including infographics, lifestyle imagery, and premium A+ modules designed to elevate brand presence and drive conversion.
- Oversaw the upload and configuration of A+ assets within Amazon Seller Central, ensuring seamless implementation and optimal visual performance.
- Streamlined product listing workflows to enhance catalog accuracy, maintain brand consistency, and improve overall discoverability.
- Elevated sales performance by directing the strategic use of immersive product visualization, transforming complex features into compelling, conversion-driven visual narratives.
Graphic Designer
Pro. · Joondalup, AU · Oct 2017 – Apr 2018
- Directed the design and optimization of 1,000+ high-impact graphics for Product Detail Pages, crafting visuals that elevate engagement and drive conversion.
- Refined and enhanced furniture imagery for sales materials and e-commerce platforms, ensuring cohesive brand representation and elevated aesthetic appeal.
- Applied advanced color correction and image manipulation techniques to produce comprehensive product color ranges tailored to diverse customer preferences.
- Enhanced sales performance by implementing compelling product visualization techniques.
Graphic Designer
Fre. · St. Petersburg, Florida · Feb 2017 – Apr 2018
- Designed and produced integrated marketing assets across print, digital, social, email, presentations, and Amazon A+ Content, maintaining strong brand consistency and visual impact.
- Created and edited video content for digital marketing and e-commerce, applying motion graphics, animation, color grading, and sound design to enhance engagement.
- Developed platform-optimized assets (infographics, lifestyle imagery, banners, short-form videos) for Instagram, Facebook, YouTube, TikTok, and LinkedIn.
- Collaborated cross-functionally with marketing, content, and product teams to deliver campaigns aligned with business objectives and brand guidelines.
- Managed multiple design and video projects under tight deadlines, ensuring quality control, accuracy, and consistency across all deliverables.
Social Media Graphic Designer
MMA · Melbourne, AU · Dec 2017 – Jul 2018 (Part-Time)
- Designed high-impact social media assets that strengthened brand presence, increased audience engagement, and supported conversion goals, while reviewing and refining junior designers' work to maintain quality and consistency.
- Produced large-format signage and marketing collateral for key real estate accounts, owning projects from brief through final delivery and ensuring impactful, sales-driven visual execution.
- Supported improved brand recognition and market positioning by delivering consistent, high-quality digital and print design across channels and client touchpoints.
Graphic Designer
BT · Denver, Colorado · Feb 2016 – Aug 2017
- Designed print and digital marketing assets that strengthened brand promotion and audience engagement.
- Created visually compelling beauty product packaging, ensuring brand consistency, shelf impact, and consumer appeal.
- Developed Amazon A+ Content (infographics, lifestyle imagery, premium banners) to increase product visibility and support sales growth.
- Contributed to improved Amazon performance and brand perception, helping establish a stronger, more competitive market presence.
Social Media Graphic Designer
CS · Tamuning, Guam · Feb 2016 – Mar 2017 (Part-Time)
- Developed and curated daily social media content to boost engagement, strengthen brand presence, and drive sales for diverse clients.
- Drove a significant increase in Amazon sales and elevated brand perception, resulting in a stronger, more distinguished market presence.
Graphic Designer
WCR · Florida, NY · Feb 2015 – Feb 2016
- Managed the design of marketing materials, ensuring high-quality deliverables.
- Created website graphics to enhance user experience and engagement.
- Designed trade show promotional materials and collateral, maintaining brand consistency.
- Enhanced company branding across the marketplace and boosted sales by optimizing content on the Product Detail Page (PDP).
Freelance Graphic Designer
EFPPHU · Remote · Dec 2010 – Feb 2016
- Delivered comprehensive graphic design services to clients across multiple platforms, serving global markets and providing tailored solutions for diverse business needs.
- Supported clients in maintaining strong brand presence and boosting sales through strategically crafted design materials.
Graphic Designer
WM · Singapore · Dec 2010 – Feb 2016
- Designed mobile and Google banners for targeted advertising campaigns to drive engagement and brand visibility.
- Drove revenue growth by managing and optimizing Google Ads campaigns.
Graphic Designer
LS · Schiphol-Rijk, NL · Dec 2009 – Feb 2011
- Managed the creation of marketing collateral, ensuring quality and brand consistency.
- Maintained and enforced corporate identity across print, digital materials, and company collateral.
- Designed graphic content for the company website to enhance visual appeal and functionality.
- Provided strategic design support for marketing operations.
Graphic Designer
GDI · Indiana · Feb 2011 – Aug 2013 (Part-Time)
- Designed digital assets for the website to enhance user experience and brand presence.
- Developed print materials, including brochures, flyers, and leaflets, to promote events and engage audiences in physical settings.
- Enhanced company branding across the marketplace.
Web Designer
TGS · Cebu City, PH · Jun 2009 – Dec 2009
- Designed and customized web pages for diverse clients, tailoring layouts and themes to align with each brand and project needs.
- Generated sales by designing high-converting website templates tailored to user experience and brand goals.
Graphic Designer
BGS · Cebu City, PH · Aug 2008 – Jun 2009
- Edited event-focused videos, delivering compelling visual narratives.
- Designed and refined web pages, aligning aesthetics and functionality with each client's brand and project needs.
- Conceptualized and developed logos that reflect clients' brand identity and project vision.
- Provided strategic design support for marketing operations.
Graphic Designer
MA · Cebu City, PH · Aug 2004 – May 2008
- Managed design and layout of promotional materials, including banners, signage, packaging, ads, and brochures.
- Developed event-specific designs aligned with marketing goals.
- Enhanced images to meet branding standards and visual quality.
- Created graphics for advertising campaigns and promotions.
- Oversaw proofing and final approval of print materials for production accuracy.
- Boosted brand awareness and sales by creating compelling graphics for monthly promotional campaigns.
Designer
JCD · Cebu City, PH · Aug 2002 – Dec 2003
- Designed various acrylic products, including trophies, keychains, signage, paperweights, and souvenirs, ensuring creativity and functionality.
- Increased sales by designing targeted graphics tailored to specific customer requests and promotional needs.
Carpet Designer
IW · Mandaue City, PH · Sep 2001 – May 2002
- Created designs for carpet (medallion, border, side border, and other parts) based on client specifications.
- Increased sales by designing targeted graphics tailored to specific customer requests and promotional needs.