Thandeka D.
Social Media Manager
Notable Highlight
Launched a social commerce channel to 250K+ followers in 8 months, then scaled it into an e-commerce revenue driver contributing 20% of overall sales.
Experience Summary
Social media and e-commerce marketing specialist with 3+ years driving multi-channel campaigns across fintech, retail, and agency environments. Expertise in influencer partnerships, content production, and organic social strategy, with proven ability to scale engagement and revenue through strategic execution.
Key Achievements
- Launched and scaled the WhatsApp Channel strategy from zero to over 250,000 followers within eight months, creating a high-performing owned audience channel that supported brand engagement, product visibility, and campaign amplification. - Coordinated marketing operations during major commercial campaigns, including the "Black Friday: Stock Market Madness" campaign, which generated over 100,000 organic impressions through multi-channel execution across social, content, and lifecycle marketing initiatives. - Built and managed structured workflows, SOPs, and tracking systems for affiliate and influencer campaigns, improving visibility across content delivery timelines, creator coordination, approvals, and conversion tracking while supporting scalable campaign execution across multiple stakeholders. - Supported large-scale multi-channel deployments for major industry events including REIS 2025 and 2026, coordinating cross-functional deliverables, production timelines, and campaign execution across paid, organic, and lifecycle marketing channels.
Skills
Work Experience
Social Media Manager
HDA · Jan 2025 – Present
- Develop and execute social media and integrated marketing strategies, creating posts and campaign copy across multiple client platforms.
- Manage client relationships, translating objectives into actionable social media and marketing campaigns.
- Manage content calendars, approval timelines and scheduling to streamline workflows.
- Plan, write, QA, and deploy email and SMS campaigns for REIS 2025 and REIS 2026, supporting awareness, registrations, and live event engagement.
- Track campaign performance and conversions, providing actionable recommendations.
- Manage social media creative ideation.
- Execute real-time social media coverage for live events, monitoring engagement and community interactions.
Social Media Lead
R( · 2023 – 2025
- Design and execute multi-platform social media strategies to drive brand awareness and engagement.
- Coordinate content production across agencies and an in-house studio, managing schedules, deliverables, and budgets.
- Lead influencer and affiliate partnerships, including selection of micro and macro creators, campaign coordination, and performance tracking.
- Develop social media into an active e-commerce channel, leading initiatives like a "Deal of the Week" campaign that drove high engagement and contributed up to 20% of overall revenue.
- Assist with Meta paid social campaigns, optimizing for engagement, reach, and ROI.
- Monitor conversions from organic social media and provide optimization insights.
- Manage social media tools, scheduling platforms and digital asset workflows.
- Lead and mentor a Social Media Manager, ensuring execution quality and brand alignment.
- Train customer support teams and conduct quality checks on social media messages and comments, maintaining consistent brand voice and tone across all audience interactions.
- Manage in-house production studio budgets.
Community Manager
R( · 2023 – 2023
- Manage day-to-day community engagement across social platforms.
- Identify sentiment trends, recurring themes, and content opportunities.
- Maintain CRM records and support customer service operations via Zendesk.
- Build strong feedback loops between customers and internal teams.
- Assist the broader marketing team with content brainstorms based on customer feedback.
Professional English Facilitator
Ita. · 2021 – 2022
- Deliver customized English lessons to international students, tailoring content to individual learning needs.
- Design interactive lesson plans and track progress to enhance language proficiency.
- Leverage remote teaching tools to create engaging online learning experiences.
- Teach business English and professional communication strategies for formal and informal settings.
- Foster an inclusive and culturally sensitive learning environment for international students.
Student Assistant
UOJ · 2022 – 2022
- Provide administrative and student support, serving as the primary point of contact for queries and facilitating communication with academic staff.
- Coordinate meetings, events and logistics to ensure smooth execution.
- Maintain and update academic records, ensuring compliance with university policies.
- Suggest process improvements and leverage Microsoft Office and internal systems to streamline workflows.