Maje B.

✨ Newly Added

Social Commerce & Affiliate Marketing Lead

Peru19+ years experience$8,000/mo

Notable Highlight

Led end-to-end creator acquisition and onboarding strategy, managing a large network of influencers and social sellers across TikTok, Instagram, and WhatsApp to drive digital adoption and engagement.

Experience Summary

Social commerce and growth strategy leader with 15+ years of digital experience across creator partnerships, affiliate marketing, and eCommerce channels. Led regional commercial strategy at TH, managing €480M investment frameworks, and managed end-to-end creator ecosystems at NC. Data-driven strategist skilled in performance marketing and cross-functional team leadership.

Key Achievements

- Drove +70% YoY revenue growth in social commerce channels at Nat. by scaling creator-led ecosystems, optimizing commission structures, and expanding affiliate-driven sales performance. - Led end-to-end creator acquisition and onboarding strategy, managing a large network of influencers and social sellers across TikTok, Instagram, and WhatsApp to increase digital adoption and engagement. - Executed high-impact live commerce events (Nat. Friday), exceeding sales targets by 22% and setting new benchmarks for real-time social selling performance in LATAM. - Increased digital adoption rate by 49% (+6.7pp above target) through segmented creator communication strategies and incentive-based engagement programs. - Managed large-scale regional commercial strategy across 8 LATAM markets at Tel., overseeing €480M investment frameworks and aligning cross-functional teams across eCommerce, marketing, and sales. - Improved acquisition efficiency and reduced CAC in telecom channels through advanced segmentation, funnel optimization, and performance marketing strategies at Mov.

Skills

TikTokInstagramTikTok ShopMeta Business SuiteSalesforce CRMLive commerceAffiliate marketingCreator outreachProduct launchesCommission optimizationGoogle AnalyticsPower BITableauSAPPythonROI trackingConversion rate optimization

Work Experience

Social Commerce & Affiliate Marketing Lead

NCSA · 2022 – Present

Managed end-to-end creator outreach, onboarding, and communication across TikTok, Instagram, and other social platforms for a network of thousands of social sellers.
Analyzed performance (sales, content volume, conversion rates) and identified optimization opportunities to improve ROI.
Curated product bundles and adjusted commission tiers based on volume of sales, driving 70% YoY revenue growth in social commerce channels.
Coordinated influencer and affiliate product seeding for new product launches and evergreen campaigns, maintaining the creator database and managing gifting logistics.
Briefed creators and managed content timelines for product-focused campaigns; uploaded and organized affiliate content for internal use and paid amplification.
Spearheaded Live Shopping events (Nat. Friday), surpassing sales targets by 22% and setting new benchmarks for real-time brand-to-consumer interaction.
Set up and optimized social platform listings and campaign assets in coordination with eCommerce, marketing, social, and creative teams.
Drove 49% digital adoption rate (+6.7 pps vs. target) through segmented creator communication strategies and digital incentive programs.

Regional Commercial Strategy Lead

TH · 2019 – 2021

Co-led digital sales journey standardization and GTM strategies across 8 LATAM operations, managing regional commercial investment frameworks (€480M).
Coordinated cross-functional teams across eCommerce, marketing, and commercial channels to execute performance-driven campaigns.

Commercial Strategy & Channel Management Specialist

TDPM · 2007 – 2018

Scaled digital and non-presential acquisition channels, optimizing the conversion funnel and reducing customer acquisition costs (CAC) through data-driven segmentation.
Managed large-scale performance marketing budgets with CPA efficiencies via marketing intelligence and behavioral targeting.