Carolina J.

Carolina is a commercial operations, retail excellence, and go-to-market leader with over 13 years of experience driving retail execution, cross-functional operations, and brand growth across Latin America for global companies including a previous company, a previous company, Rapsodia, and a previous company. Throughout her career, she has led regional initiatives spanning five LATAM markets, translating commercial strategies into scalable operational execution while partnering with marketing, sales, digital, merchandising, operations, and external vendors to ensure flawless product launches and retail activations. She has extensive experience managing end-to-end go-to-market execution, retail operations, and project management, overseeing store openings, seasonal campaigns, omnichannel initiatives, and regional commercial programs. Her background includes optimizing operational processes, standardizing workflows and governance models, managing agencies and manufacturers, and improving execution quality across multiple countries. Carolina is highly data-driven, leveraging tools such as Power BI, SAP, and advanced Excel to monitor commercial performance, promotional ROI, inventory health, and operational KPIs. Her combination of strategic planning and hands-on execution, along with experience leading regional stakeholders and complex cross-functional projects, makes her well suited for senior commercial operations, retail operations, and program management roles within global consumer brands.

• •Led regional Go-to-Market execution across five LATAM markets at a previous company, improving sell-through by 9% through stronger commercial planning, retail operations, and execution consistency.
• •Defined and implemented a previous company's Retail Innovation strategy for Latin America, developing omnichannel solutions that were later adopted by other global regions.
• •Managed regional commercial operations and investment planning across LATAM, contributing to an 18% improvement in promotional ROI.
• •Directed Visual Merchandising and retail execution for a previous company across major retailers including Sephora, Kohl's, Selfridges, SNK, and SNX, ensuring brand consistency and successful product launches throughout North America.
• •Standardized retailer workflows, vendor management processes, and production governance, improving execution quality, operational efficiency, and launch readiness.
• •Led premium retail activations, store openings, and refurbishment projects for luxury brands including Lancôme, Kiehl's, YSL Beauty, Armani Beauty, and Biotherm, increasing profitability by up to 14% per square meter.
• •Built and led cross-functional initiatives integrating Marketing, Commercial, Sales, Digital, and Operations teams to improve organizational alignment and execution across multiple countries.
• •Developed data-driven trade marketing strategies that increased market share, strengthened retail execution, and improved share of shelf through shopper insights and category optimization.