María G.
✨ Newly AddedBilingual TikTok Affiliate Program Manager
Notable Highlight
Influencer Marketing UGC Campaign Management Creator Sourcing & Recruitment Creator Relationship Management Influencer Outreach Campaign Strategy & Execution Rate Negotiation
Experience Summary
Years of Experience: 5+ years Country or Location: Colombia Current Role Title: Influencer Marketing Specialist Daniela managed end-to-end UGC and creator campaigns across wellness, fashion, nutrition, and consumer goods. She sourced creators, onboarded talent, developed campaign briefs, negotiated rates, reviewed creator content, coordinated revisions, and published content across social platforms. She worked with both English- and Spanish-speaking creators, developing bilingual campaign briefs and adapting campaigns to different audiences and markets. She built strong creator relationships through ongoing communication, feedback, and guidance throughout the content creation process. Her background includes social media posting, copywriting, TikTok Shop affiliate programs, and Shopify-based affiliate workflows, combining influencer marketing with social commerce initiatives.
Key Achievements
Managed end-to-end UGC campaigns across multiple consumer-focused industries. Developed and executed bilingual influencer campaigns for English- and Spanish-speaking audiences. Led the transition of campaigns from English-speaking creators to Spanish-speaking creators by adapting campaign strategy, briefs, and creator selection. Supported TikTok Shop affiliate and Shopify affiliate programs alongside influencer campaign execution
Skills
Influencer Marketing UGC Campaign Management Creator Sourcing & Recruitment Creator Relationship Management Influencer Outreach Campaign Strategy & Execution Rate Negotiation Content Review & Quality Assurance Social Media Management Copywriting TikTok Shop Affiliate Programs Shopify Affiliate Workflows Bilingual Campaign Management (English & Spanish)
Work Experience
Bilingual TikTok Affiliate Program Manager
PP · United States · June 2025 – Present
- Recruit, onboard, and manage 500+ TikTok creators and UGC partners across the U.S. and LATAM for product collaborations and affiliate campaigns.
- Manage bilingual outreach campaigns (EN/ES) via email, DMs, and TikTok Shop affiliate platform across Open and Target collaboration.
- Use Euka AI daily to source, recruit, track, and manage TikTok Shop creators, streamline creator outreach workflows, and monitor campaign performance.
- Collaborate with Paid Media and Creative teams to optimize UGC assets for organic content and Spark Ads campaigns.
- Coordinate product shipments, briefing documents, and tracking links for seamless collaborations.
- Maintain creator performance trackers using Google Sheets, monitoring GMV, content output, affiliate sales, and campaign completion rates.
- Manage communication with talent agencies and execute monthly bonus tiers for top affiliates.
- Handle 300–400+ creator conversations per month across TikTok Shop, email, and outreach platforms while coordinating product shipments, content approvals, and campaign reporting.
- Prepare bilingual (EN/ES) creative briefs, scripts, and posting guidelines for each campaign.
- Identify high-performing UGC creators and viral content opportunities to maximize campaign performance.
- Manage multiple creator campaigns simultaneously while coordinating timelines, deliverables, product shipments, approvals, and reporting.
- Review, approve, and provide feedback on creator-generated videos and photos to ensure brand consistency and campaign objectives are met.
Influencer & Affiliate Marketing Manager
EG · Puerto Rico · Sept 2024 – June 2025
- Manage 300–400+ creator conversations per month across TikTok Shop, email, and outreach platforms while coordinating product shipments, content approvals, and campaign reporting.
- Prepare bilingual (EN/ES) creative briefs, scripts, and posting guidelines for each campaign.
- Identify high-performing UGC creators and viral content opportunities to maximize campaign performance.
- Manage multiple creator campaigns simultaneously while coordinating timelines, deliverables, product shipments, approvals, and reporting.
- Reach out to potential collaborators via email, The Lobby, Modash, and Instagram for gifting or paid partnerships with influencers and UGC creators.
- Work in the Shopify affiliate program (Up Promote) recruiting affiliates and generating shipping orders for samples.
Social Media Manager
BHCVB · Colombia · Jan 2024 – Nov 2024
- Lead digital strategy resulting in a 60% increase in Instagram and TikTok engagement and higher direct bookings.
- Create and manage organic and paid content across Instagram, TikTok, and Meta (reels, stories, promotions).
- Collaborate with UGC creators to maintain a cohesive and aspirational brand identity.
- Design and execute monthly static posts, reels, and stories using Canva and Arcads.
- Film, edit, and publish short-form videos using CapCut, showcasing the hotel's natural landscape and amenities.
- Copywrite for every social media post and long-form texts for tourism blogs.
Event and Communications Manager
DA · Colombia · Aug 2023 – Dec 2023
- Oversee all brand communications and event planning, managing the brand's participation in high-profile events related to the food industry.
- Lead the brand's participation in EVA Fair, managing logistics, registration, booth design, and on-site coordination, resulting in increased visibility and customer engagement.
- Create and execute an Instagram content strategy supporting event promotion and boosting product awareness through real-time stories and reels, using Canva and CapCut.
- Recruit, coordinate, and manage UGC collaborations, overseeing outreach, product seeding logistics, content approvals, and campaign execution.
Senior Communications Consultant & PR
SPN · Colombia · Nov 2020 – Jul 2023
- Lead multi-channel communication strategies for brands: Kellogg's, Discovery Warner, Equinix, Signify, Essence Beauty.
- Establish relationships with journalists and influencers ensuring consistent media coverage in publications media.
- Manage Shopify Affiliate program to send products and samples to influencers (U.S. and LATAM).
- Organize press events, roundtables, and influencer activations.
- Manage executive profiling op-eds and LinkedIn thought leadership for C-level clients.
- Create press content and influencer activations while supporting social content strategies.
- Successfully negotiate partnerships and collaborations with influencers to promote the brand effectively.
External Communications
Yan. · Colombia · Jan 2020 – Jul 2020
- Develop internal and external communication materials for beauty consultants, improving the clarity and consistency of messaging across the sales network.
- Coordinate virtual events and webinars focused on product training and brand positioning, increasing consultant engagement during COVID-19 restrictions.
- Collaborate with the marketing team to create newsletters and promotional content aligned with campaign goals.
- Support influencer campaigns by organizing seeding logistics and ensuring alignment with brand tone and strategy.
- Design visual and written materials (presentations, brochures) that contribute to a cohesive brand image across LATAM markets, using Canva.