Wencheska K.
Graphic Designer and Marketing Associate
Compare at US rates $10,200/mo?
Notable Highlight
Six years designing high-converting email campaigns in Klaviyo and Mailchimp for DTC brands, paired with full Adobe Creative Suite mastery. Applied A/B testing and mobile optimization to drive retention and conversion gains across real estate, tech, and e-commerce.
Experience Summary
Wencheska is a versatile Digital Designer and Marketing Associate with over 8 years of experience spanning graphic design, multimedia production, and digital marketing. She has worked across agencies and digital companies - including BFD, FM, and a previous company - delivering brand identities, campaign visuals, email marketing assets, and video content. She is proficient across the full Adobe Creative Suite as well as modern design and project management platforms including Figma, Canva, Notion, and Go High Level. Her skill set bridges creative design and marketing execution, making her equally effective at producing compelling visuals and supporting end-to-end campaign operations.
Key Achievements
She worked across multiple industries, developing flexible design systems that adapted to varying brand identities and customer audiences. She contributed to revenue-generating e-commerce campaigns by collaborating with SEO and marketing teams to launch promotional and event-based email campaigns that drove conversions. She implemented A/B testing strategies for new brands, experimenting with layouts, copy variations, and visual direction to determine the most effective design approach. She developed efficient workflows that ensured campaigns were fully optimized for mobile and desktop, including pilot launches and testing phases to maintain quality and performance before deployment.
Skills
Work Experience
Graphic Designer and Marketing Associate
BFD · Nov 2018 - Present
- Collaborate with marketing team to develop marketing strategies.
- Design online campaign landing pages.
- Develop new design concepts through creative ideation.
- Work with a wide range of media and graphic design software.
- Optimize all product images for website.
- Maintain marketing calendar for promotions and events.
- Distribute marketing announcements internally and externally.
- Develop branding materials and identity systems (fonts, color palettes, etc.).
- Design logos, brochures, posters, social media graphics, and presentations.
- Produce banner ads, email templates, website elements, and mobile UI graphics.
- Prepare artwork for flyers, business cards, packaging, and other printed materials.
- Create SOPs via Notion.
Multimedia Designer and Marketing Assistant
FM · Oct 2020 - Dec 2023
- Assisted in executing email, social media, and content marketing campaigns.
- Drafted blog posts, social media captions, newsletters, and website content.
- Designed static and dynamic visual content.
- Created layouts for print and digital media.
- Developed brand identity elements (logos, color palettes, etc.).
- Conceptualized campaign visuals.
- Edited photos and images.
- Developed storyboards for video content.
- Developed and designed visual and written content across social media, websites, and advertisements.
- Created compelling presentations and pitch decks for internal and external use.
- Edited video content.
- Created animated banners and advertisements.
- Designed landing page mockups for marketing campaigns and promotions.
- Created newsletter layouts and supporting visual assets for email marketing sends.
- Structured page sections, content flow, and visual hierarchy before development handoff.
Graphic Designer and Photo Editor
a previous company · Nov 2018 - Oct 2020
- Developed graphics for digital and print media including social media posts, flyers, banners, ads, and packaging.
- Designed logos, typography, color palettes, and style guides aligned with brand guidelines.
- Designed layouts for websites, brochures, magazines, and other marketing materials.
- Created slide decks and investor presentations that communicate key messages visually.
- Prepared artwork files for printing, ensuring correct bleed, resolution, and color formats.
- Cleaned up imperfections (skin retouching, object removal, etc.) using Adobe Photoshop or Lightroom.
- Adjusted lighting, exposure, white balance, and saturation for consistency across images.
- Combined or altered images to create composites or conceptual visuals.
- Isolated subjects from backgrounds for eCommerce and promotional use.
- Selected the best images from shoots based on technical and creative standards.