Wencheska K.
Email Graphic Designer / Marketing Designer
Notable Highlight
Six years designing high-converting email campaigns in Klaviyo and Mailchimp for DTC brands, paired with full Adobe Creative Suite mastery. Applied A/B testing and mobile optimization to drive retention and conversion gains across real estate, tech, and e-commerce.
Experience Summary
Wencheska had 10 years of experience as a Graphic Designer, including 6 years specializing in email marketing design within marketing agencies. She worked across diverse industries including real estate, tech, operations, e-commerce, and coaching, strengthening her adaptability and brand alignment skills. Her experience included designing high-performing email campaigns, newsletters, promotional creatives, social media ads, print materials, brand catalogs, and brand manuals. She was proficient in Klaviyo, Mailchimp, GoHighLevel (GHL), Adobe Photoshop, Lightroom, Illustrator, InDesign, and Figma, with strong experience supporting retention and conversion-focused campaigns for DTC and commerce brands. KEY SKILLS: • Designed conversion-focused email campaigns and newsletters using Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign). • Built and deployed email campaigns in Klaviyo, Mailchimp, and GoHighLevel with tracking for opens, clicks, and conversions. • Conducted A/B testing by varying layouts, copy, banners, and formats to optimize campaign performance. • Enhanced and retouched product imagery using Photoshop and Lightroom for e-commerce use. • Developed brand catalogs and manuals using Illustrator and InDesign to ensure brand consistency. • Optimized email creatives for mobile and desktop using built-in workflows in Klaviyo and Mailchimp. • Conducted market research and trend analysis, including emerging AI tools and industry-specific design trends, to inform creative direction.
Key Achievements
She worked across multiple industries, developing flexible design systems that adapted to varying brand identities and customer audiences. She contributed to revenue-generating e-commerce campaigns by collaborating with SEO and marketing teams to launch promotional and event-based email campaigns that drove conversions. She implemented A/B testing strategies for new brands, experimenting with layouts, copy variations, and visual direction to determine the most effective design approach. She developed efficient workflows that ensured campaigns were fully optimized for mobile and desktop, including pilot launches and testing phases to maintain quality and performance before deployment.
Skills
Work Experience
Graphic Designer and Marketing Associate
BFD · November 2018 – Present
- Collaborate with marketing team to develop marketing strategies.
- Create online campaign landing pages.
- Develop new design concepts with creative thinking.
- Work with a wide range of media and graphic design software.
- Optimize all product images for website.
- Maintain marketing calendar for promotions and events.
- Distribute marketing announcements internally and externally.
- Develop branding materials and identity systems (fonts, color palettes, etc.).
- Design logos, brochures, posters, social media graphics, and presentations.
- Produce banner ads, email templates, website elements, and mobile UI graphics.
- Prepare artwork for flyers, business cards, packaging, and other printed materials.
- Create standard operating procedures via Notion.
Multimedia Designer and Marketing Assistant
FM · October 2020 – December 2023
- Assist in executing email, social media, and content marketing campaigns.
- Draft blog posts, social media captions, newsletters, and website content.
- Design static and dynamic visual content.
- Create layouts for print and digital media.
- Develop brand identity elements (logos, color palettes, etc.).
- Conceptualize campaign visuals.
- Edit photos and images.
- Develop storyboards for video content.
- Develop and design visual and written content across various media (social media, websites, advertisements).
- Create compelling presentations and pitch decks for internal and external use.
- Edit video content.
- Create animated banners and advertisements.
Graphic Designer and Photo Editor
Aus. · November 2018 – October 2020
- Develop graphics for digital and print media including social media posts, flyers, banners, ads, and packaging.
- Design logos, typography, color palettes, and style guides aligned with brand guidelines.
- Design layouts for websites, brochures, magazines, and other marketing materials.
- Create slide decks and investor presentations that communicate key messages visually.
- Prepare artwork files for printing, ensuring correct bleed, resolution, and color formats.
- Clean up imperfections (skin retouching, object removal, etc.) using Adobe Photoshop or Lightroom.
- Adjust lighting, exposure, white balance, and saturation for consistency across images.
- Combine or alter images to create composites or conceptual visuals.
- Isolate subjects from backgrounds for eCommerce or promotional use.
- Select the best images from shoots based on technical and creative standards.