Maria T.
Account Manager
Compare at US rates $11,400/mo?
Notable Highlight
Led the award-winning #AnchorButterDaysAhead TikTok Challenge to 20.8M views and won 3 Marketing Excellence Awards. Managed P&G, LEGO, and Amore Pacific accounts across creative and operations.
Experience Summary
Maria Arnica is a seasoned eCommerce and account management leader with over eight years of experience spanning digital marketing, omnichannel strategy, and enterprise client management. She has held senior roles at AP, a previous company, and Lazada, serving major global brands including Procter & Gamble, MARS Wrigley, LEGO, Amore Pacific, and Nike. Arnica excels at leading cross-functional teams, building conversion-led campaign strategies, and managing full commercial cycles from scoping and pricing to business reviews and revenue delivery. Her background bridges both platform-side and agency-side eCommerce, giving her strong command of the end-to-end brand and marketplace ecosystem across Southeast Asia.
Key Achievements
Led the award-winning #AnchorButterDaysAhead TikTok Challenge for Anchor Butter, achieving 20.8M views and a 2.5% engagement rate - earning 3 Marketing Excellence Awards (Silver: Brand Strategy; Bronze: Mobile Marketing; Bronze: Social Media Marketing). At a previous company, drove up to 300% sales growth for merchant partners through strategic promotions and inventory planning. At GT, reduced Nike Philippines' customer service response time from 72 hours to 1-3 hours through workflow improvements and team training.
Skills
Work Experience
Account Manager
AP · Jan 2021 - Present
- Act as primary client lead for strategy and execution across creative and operations teams.
- Own commercial performance including scoping, pricing, forecasting, business reviews, and revenue management to ensure sustainable business outcomes.
- Manage key accounts: Procter and Gamble SEA, Amore Pacific MY SG (Innisfree, Sulwashoo, Laneige), LEGO SG, Beiserdorf PH, MARS Wrigley SEA.
- Led the award-winning #AnchorButterDaysAhead TikTok Challenge for Anchor Butter, achieving 20.8M views and a 2.5% engagement rate; won 3 Marketing Excellence Awards: Silver (Brand Strategy), Bronze (Mobile Marketing), and Bronze (Social Media Marketing).
Omnichannel Executive
GT · 2020 - 2021
- Led and launched Nike Philippines' members-only eCommerce website, parkaccess.com.ph, from planning to go-live.
- Oversaw high-demand product drops and online releases for Jordan Manila and Nike retail stores.
- Created a seamless omnichannel customer journey by integrating shopping and marketing touchpoints across digital and physical platforms.
- Managed and optimized the customer service team, reducing response time from 72 hours to 1-3 hours through workflow improvements and training.
Ecommerce Manager
AP · 2018 - 2020
- Managed the biggest diaper brand in SEA, developing multi-channel brand communication strategies and ensuring regional alignment.
- Led business analysis, cross-market coordination, and brand equity stewardship.
- Strategized and executed successful eCommerce campaigns for partner brands.
- Created performance reports to inform strategic decisions and improve customer engagement.
- Enabled new brands to go live on multiple platforms through successful eCommerce onboarding and execution.
Account Manager
a previous company · 2016 - 2018
- Provided end-to-end eCommerce solutions for enterprise clients, including campaign strategy, fulfillment, and finance operations.
- Spearheaded the company's first online telesales automation project for hospitals and med reps via a custom-built site.
- Drove up to 300% sales growth for merchant partners through strategic promotions and smart inventory planning.
Key Accounts Manager
LP · 2015 - 2016
- Maximized category revenue through targeted campaigns and relationship building with key merchants.
- Handled category merchandising and purchasing, ensuring complete product availability.
- Conducted regular sales reviews and advised partners on data-driven opportunities and optimizations.
Marketing Intern
SM · 2014
- Conducted competitor analysis and in-store audits for Magnolia Nutri-Oil and Pancakes.
- Produced actionable insights through weekly brand reports on performance, inventory, and visibility.