Grober D.

Growth Marketer

Peru8+ years experienceAvailable now$6,500/mo

Compare at US rates $19,500/mo?

AI Experience

⚡ n8n AI - Built 14 production workflows connecting Google Ads, Meta, HubSpot, Klaviyo, GA4, and Claude API to automate anomaly alerts, weekly client reporting, ad copy variants, and SEO brief creation. Helped save roughly 9 hours per week per marketer

🧠 Claude - Connected Claude API into n8n workflows for ad copy variant generation, SEO brief drafting, anomaly alerts, and automated client reporting

Notable Highlight

Improved acquisition efficiency by launching Google-branded and non-branded campaigns, reducing a client's cost per result from approximately $350. Contributed to a Google Ads strategy that achieved 11x ROAS within 3 months for an injections-related business.

Works hands-on with n8n AI and Claude - the AI Experience section above has the examples.

Experience Summary

Very strong full-funnel growth and performance marketing background, covering paid acquisition, conversion, CRM/lifecycle, attribution, and revenue analytics. His current work includes a rotating portfolio of 11 B2B and B2C accounts across SaaS, FinTech, retail, eCommerce, education, and healthcare. He directly managed $480K annually in paid media and improved blended CAC from $340 to $268, while lifting blended ROAS from 2.9x to 3.6x across Google, Meta, LinkedIn, and TikTok.

Key Achievements

Improved acquisition efficiency by launching Google-branded and non-branded campaigns, reducing a client's cost per result from approximately $350.
Contributed to a Google Ads strategy that achieved 11x ROAS within 3 months for an injections-related business.

Skills

Google AdsMeta AdsLinkedIn AdsTikTok AdsB2B Demand GenerationPaid SearchPaid SocialFull-Funnel GrowthCAC OptimizationROAS OptimizationMQL-to-SQL OptimizationCRM Lifecycle ManagementRevenue AttributionGA4Server-Side GTMBigQueryLooker StudioHubSpotSalesforceKlaviyoShopifyCROA/B TestingMulti-Touch Attributionn8nZapierPythonClaude APIOpenAI API

Work Experience

Growth Marketer

MCW · Feb 2021 - Present

Cut blended CAC from $340 to $268 (−21%) on a $480K annual budget across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads by restructuring campaigns around first-party conversion signals, consolidating 60+ fragmented ad groups into intent-tiered structures, and enforcing a weekly creative-kill threshold lifting blended ROAS from 2.9x to 3.6x while holding lead volume flat.
Grew non-branded organic sessions 23% YoY (14,200 → ) across a six-brand B2C retail portfolio by consolidating 90 thin category pages into 24 topic hubs, resolving a canonical conflict suppressing 18% of the catalog from the index, and rebuilding internal linking from the hub layer down; organic conversion rate rose from 2.1% to 2.8%.
Built the account team's first AI-search visibility practice, deployed JSON-LD entity and FAQ schema across 40 priority pages, tracked citation share in Google AI Overviews, ChatGPT, and Perplexity, and grew cited-answer appearances from 6 to 31 tracked queries in five months, recovering an estimated 12% of informational traffic lost to zero-click behavior.
Raised MQL→SQL conversion from 15% to 21% across three B2B accounts by replacing self-declared MQL criteria with a behavioral scoring model in HubSpot (7 fit attributes, 5 engagement triggers, 30-day decay), migrating lifecycle-stage transitions to property-driven automation, and closing the loop into Salesforce; sales lead rejection fell 34% and pipeline velocity improved by 9 days.
Rebuilt lifecycle email for a B2C retail account in Klaviyo with nine behavioral flows replacing a single batch calendar, lifting email-attributed revenue from 11% to 19% of total and click-to-open rate from 6.4% to 9.1%, while cutting unsubscribe rate to 0.28% and restoring inbox placement from 84% to 97% after an SPF/DKIM/DMARC realignment and a 90-day sunset policy.
Ran 90+ A/B and multivariate tests across landing pages, checkout, and onboarding in VWO and Statsig using pre-registered hypotheses, primary and secondary KPIs, and revenue guardrails; achieved a 31% win rate with +18% median lift on winners and a documented test library that cut time-to-decision from six weeks to twelve days.
Re-instrumented measurement across the portfolio with GA4, server-side GTM, BigQuery export, and a Looker Studio layer unifying ad platform, CRM, and Shopify data; closed a 31% attribution gap from iOS and cookie loss with a modeled multi-touch view and compressed the monthly reporting cycle from five days to six hours.
Designed and shipped the pod's automation layer in n8n with 14 production workflows connecting Google Ads, Meta, HubSpot, Klaviyo, and GA4 to Claude API via REST and webhooks, automating anomaly alerting, weekly client reporting, ad copy variant generation, and SEO brief drafting; reclaimed roughly 9 hours per week per marketer across a six-person team and reduced creative production cost 62%, with human review retained on every client-facing output.
Ran quarterly growth reviews with client-side marketing directors and C-level stakeholders, translating experiment results into budget reallocation decisions and channel-mix recommendations on $480K in annual spend.

Marketing Analyst / Social Media Manager

NM · Mar 2018 - Jan 2021

Improved influencer spend efficiency 11% across 85+ collaborations by rebuilding the selection scorecard around engagement rate, effective reach, and attributed conversions rather than follower count, reallocating 23% of budget from macro to mid-tier creators at equal delivered reach.
Grew organic sessions 18% YoY across six brand sites by mapping content to search-intent stages, closing 40+ topical gaps against category competitors, and remediating duplicate-title and thin-content issues surfaced in quarterly technical crawls.
Achieved 4.2% average search CTR and lifted PPC ROAS from 2.4x to 3.1x on Google Ads and Meta Ads by tightening audience exclusions, enforcing a weekly CPA-threshold kill rule on creative, and shifting 30% of budget toward high-intent branded defense.
Standardized 12+ brands onto a single KPI framework and built the monthly brand-health reporting layer consumed by product, sales, and agency leadership, cutting report assembly from four days to one.

Digital Marketer

GE · Aug 2016 - Feb 2018

Delivered a 12% lift in eCommerce revenue (2017) by leading CRO across landing pages and checkout with 40+ A/B tests timed to El Buen Fin and Hot Sale, including a checkout field reduction that cut cart abandonment by 9 percentage points.
Sustained 4.1x ROAS on remarketing for electronics and home appliances by segmenting audiences on browse depth and recency and running per-cohort creative instead of a single catalog feed.
Owned the full digital media plan and buying (Google Ads, Meta Ads, email) against commercial OKRs, operationalized through HubSpot workflows and Power BI dashboards.

Community Manager

CSA · Mar 2015 - Jul 2016

Executed paid search and paid social campaigns with weekly creative A/B testing, growing qualified lead volume 27% over five quarters while holding cost per lead below the category benchmark.