Notable Highlight
Led design for 250+ D2C projects, driving 70% conversion rate increases across multi-million dollar fashion and skincare brands. Built a 4,000+ component design system with tokenized variables and advanced Figma architecture.
Experience Summary
Senior UX/UI Designer and former front-end developer with 4+ years scaling D2C brands and e-commerce platforms. Specialized in conversion rate optimization, design systems, and bridging design-development gaps. Delivered high-converting web, mobile, and SaaS interfaces that generated measurable revenue growth.
Key Achievements
- Led CRO-focused redesigns for multi-million-dollar Shopify brands, contributing to a reported 70% increase in overall website conversion rates. - Optimized Klaviyo email flows including Welcome, Post-Purchase, and Winback sequences, increasing email revenue by 200% for DTC brands. - Built a scalable Figma design system with 4,000+ layouts and components using tokenized variables and multi-brand theming. - Delivered over 120 web, dashboard, and mobile projects for agency clients across multiple industries. - Worked with brands including Kimbo Coffee, Magnetix Wellness, Emani, Fairway & Greene, Zero Restrictions, and Hada Labo Tokyo. - Combined UX/UI design and front-end development expertise to improve developer handoff quality and implementation accuracy. - Led and mentored junior designers and interns while collaborating cross-functionally with developers and marketing teams.
Skills
Work Experience
Senior UX & UI Designer
AM · May 2024 – Feb 2026
- Led a 5-person design team for the Shopify Agency, driving both Web and Creative Marketing design.
- Executed CRO audits and UI/UX redesigns for multi-million dollar fashion, skincare, and coffee brands such as Novaalab, B.Draddy, Fairway and Greene, Zero Restrictions, and Kimbo US, increasing the overall website conversion rate by 70%.
- Designed highly converting Ads and Email marketing creatives, optimizing automated Klaviyo flows (Welcome, Post-Purchase, and Winback series) that increased overall email revenue by 200% for direct-to-consumer brands.
UX & UI Designer
AN · Sep 2023 – Apr 2024
- Built the Design System of 4,000+ Layouts and Components.
- Implemented Advanced Figma features, utilizing tokenized variables for numbers, colors, light/dark modes, and multi-brand themes.
- Ensured pixel-perfect responsiveness across Mobile, Tablet, and Desktop formats using auto-layout and effects.
- Designed SaaS web platforms and scalable templates for Agency Clients.
UX & UI Designer
Spa. · Apr 2022 – Aug 2023
- Delivered over 120 successful projects for this freelance agency specializing in Web Design, Mobile Applications, and Dashboard Designs.
UX/UI Designer & Front End Developer
Spi. · Nov 2021 – Apr 2022
- Designed and developed Websites from start to finish.
- Created Mobile Applications and Dashboard Designs for clients.