Marcela M.
Visual Storyteller & Photo Editor
Compare at US rates $12,000/mo?
Notable Highlight
Marcela produced 100+ high-end product, food, and lifestyle images as a freelance retoucher for local Mexican brands, managing the full creative and post-production pipeline independently. She won the Diseña México Awards 2025 in the Footwear & Accessories Subcategory, a national-level design competition. She completed an international advertising photography certification at COCO European School in Alicante, Spain, and a year-long academic exchange in Germany.
Experience Summary
Marcela is a photo retoucher and visual storyteller with 5+ years of experience delivering high-end product, food, and lifestyle imagery for commercial, editorial, and eCommerce clients. Grounded in an Industrial Design degree from Tecnológico de Monterrey, she brought a strong theoretical foundation in materiality, light, and color theory to her retouching practice. She was proficient in advanced Photoshop workflows-including frequency separation, dodge & burn, compositing, and color grading-and had worked across agency, brand-side, and freelance contexts. Fully bilingual in English and Spanish, she was available for remote engagements worldwide.
Key Achievements
Marcela produced 100+ high-end product, food, and lifestyle images as a freelance retoucher for local Mexican brands, managing the full creative and post-production pipeline independently. She won the Diseña México Awards 2025 in the Footwear & Accessories Subcategory, a national-level design competition. She completed an international advertising photography certification at COCO European School in Alicante, Spain, and a year-long academic exchange in Germany.
Skills
Work Experience
Commercial Photo Retoucher
TBI · Remote · 2024 - Present
- Manage post-production across five concurrent consumer brands - including Stanley 1913, Dymatize, Fundación Carlos Slim, Maped, and Aro Sports, among others - maintaining each client's visual identity across parallel production schedules.
- Achieved an estimated 91% first-pass approval rate through rigorous quality control and consistent self-review before final delivery.
- Deliver 15-30 fully retouched commercial assets within 1-2 day turnaround windows, adapting workflow to each client's production requirements.
- Produce high-end product and lifestyle imagery through advanced retouching, color grading, and compositing while preserving realistic textures and materials.
- Accelerated production by integrating Photoshop Generative Fill, AI Masking, and the Remove Tool into daily retouching workflows.
- Manage complete post-production from RAW processing through final export, keeping assets organized and production-ready.
Freelance Product Photographer & Retoucher
a previous company · 2024 - 2025
- Produced and retouched 100+ commercial product and lifestyle images for local brands, maintaining consistent visual quality across campaigns.
- Delivered full post-production workflows - compositing, advanced masking, color correction, shadow creation, and final optimization.
- Maintained high-quality deliverables through detailed self-review, minimizing revision rounds before client approval.
Creative Content & Brand Coordinator
GK · 2024
- Led production and post-production of branded visual assets, directing studio photoshoots and optimizing content for multiple platforms.
Advertising Photographer & Retoucher
a previous company · 2023 - 2024
- Produced commercial product and lifestyle imagery from concept through final retouch, applying professional color grading, retouching, and compositing across campaigns.
Designer & Product Photographer
SR · 2022
- Developed branded food and product photography, combining photography, lighting, and retouching to strengthen the restaurant's visual identity.