Myesha F.

✨ Newly Added

Creator Manager

Philippines3+ years experience$7,000/mo

Notable Highlight

Delivered M GMV at TTS by executing high-impact campaigns and live-stream activations. Scaled 42+ creators in 3 months with consistent 20% GMV uplift per ranking competition.

Experience Summary

Myesha has 3+ years experience in TTS, eCommerce, and beauty/FMCG marketing. She currently works as a Creator Manager at TTS, where she manages creators and influencers in the beauty and personal care category and supports live-selling initiatives. She also brings prior brand-side experience from L’Oréal and Uni., covering campaign execution, sales/account support, and online/offline activations.

Key Achievements

- Managed TTS live sessions that reached up to M USD GMV in a single session - Improved L’Oréal website purchase rate by 560%, from around 3% month-on-month through training and optimization initiatives - Delivered 90% uplift for beauty and health categories at Uni. through campaign executions and activations - Led a summer brand festival / gamified affiliate campaign that drove 407% surge in engagement and content output, with corresponding GMV uplift

Skills

TikTok Shop creator and influencer management Affiliate campaign coordination Creator communication and relationship management UGC / content-led campaign support GMV-focused campaign execution Cross-functional online/offline activation planning Performance tracking and engagement optimization Euka, TikTok Shop, & Shopify Meta Ads and Google Analytics Microsoft Suite, Google Suite, and Lark

Work Experience

Creator Manager

BP(S · Taguig, Metro Manila · Dec 2025 – Present

Delivered M GMV by executing high-impact "Double Day" campaigns and live-stream activations, optimizing ROI through data-driven performance tracking.
Led end-to-end execution of online and offline events, driving a 407% surge in engagement and content output to support local market activations.
Coordinated with brands and cross-functional teams to launch 20+ ranking competitions, delivering a consistent 20% GMV uplift per campaign.
Incubated 42+ creators in 3 months by translating platform-wide strategies into actionable, market-specific operational plans to scale performance.

Customer Strategy & Planning Executive – Beauty & Wellbeing

UP · Taguig, Metro Manila · Apr 2025 – Oct 2025

Led the deployment of Hair CATEX Training across key channels, training over 65 category experts to drive consumer education, resulting in increased shopper basket size by an average of 10%.
Co-created and executed channel-specific blueprints for digital and physical retail touchpoints, ensuring strategic consistency.
Spearheaded the re-launch of Dove Shampoo and Conditioner, making the products available in 96% of stores nationwide within 2 months.
Drove consistent double-digit growth for Beauty & Wellbeing in Watsons, accelerating from 25% in April to 33% in July, with month-over-month growth leading to 33% net increase by July.
Co-led Watsons' flagship PR event, BeautyCon, generating ₱2.2M in sales and attracting over 75,000 attendees in just 4 days.
Supported channel activations across key accounts by translating strategic plans into impactful in-store executions and customer engagement initiatives.

E-commerce Consultant

LP · Pasig, Metro Manila · Aug 2023 – Jan 2025

Enhanced purchase rates by 560% (from 3% to 23%) within four months through advanced sales strategy training and optimizing customer journeys, demonstrating a data-driven approach to achieving sales goals.
Developed a digital sales strategy for TikTok that led to a +35% uplift in livestream traffic and a +28% boost in affiliate campaign ROAS.
Spearheaded the launch of Kiehl's Musk EDT, coordinating KCR onboarding, logistics, and website updates and supporting PR efforts, generating in sales in 2 months for both offline and online platforms.
Collaborated with 15+ influencers and affiliate partners to drive campaign promotions, resulting in a +28% boost in affiliate ROAS and ensuring on-brand, timely asset delivery.

Junior Accounts Manager

IP · Ortigas, Metro Manila · Jun 2023 – Jul 2023

Successfully resolved 95% of client issues to their satisfaction, contributing to the company's strong reputation and positive client feedback.
Managed and coordinated daily operations for 5 key brands, ensuring seamless project execution from planning to completion.