Ridwan A.

Ridwan is a Shopify CRO and Landing Page Specialist with 6+ years of experience in landing page design and development, including 4 years specializing in DTC and e-commerce brands. He has completed 100+ projects involving landing page design, audits, redesigns, redevelopment, and CRO optimization, with a strong focus on Shopify-based brands and direct-response campaigns. His experience includes building advertorials, listicles, product pages, PDPs, and complete landing page funnels designed to support paid traffic from Meta and TikTok. He has worked across the full landing page lifecycle, from reviewing copy, identifying offers and customer objections, and creating wireframes to development, QA, analytics, and post-launch optimization. Ridwan brings strong hands-on experience with Replo, Shopify, and multiple page builders, with 1+ year of dedicated Replo experience. His approach is highly conversion-focused and mobile-first, beginning with understanding the page objective and target audience before structuring and building the experience. He uses GA4 and user-behavior analytics to identify drop-off points and develop CRO hypotheses, with experience in A/B testing, social proof, sticky CTAs, countdown timers, and other conversion-focused elements. His combination of DTC/e-commerce experience, Shopify development, Replo expertise, CRO knowledge, and paid-media landing page experience makes him a strong fit for the Landing Page Designer role.

Delivered 100+ projects covering landing page design, audits, redesigns, redevelopment, and CRO optimization. Maintained a 5-star project rating and achieved Top 5% certification on Contra. Earned Replo Expert status through demonstrated expertise with the platform. Reduced cart abandonment for Champion Biotics within two weeks of a PDP rebuild going live. Built complete direct-response funnels for major clients, including Kura, optimized for mobile Meta and TikTok ad traffic. Applied A/B testing and conversion-focused page restructuring to improve user engagement and reduce bounce rates. Built and optimized advertorial and listicle landing pages specifically designed for paid advertising campaigns.

Brings hands-on experience across Replo, Shopify, Liquid, HTML, CSS and JavaScript. Also works across:

• •Figma
• •GSAP
• •Lottie
• •GA4
• •Meta Pixel
• •TikTok Pixel
• •Hotjar
• •PageSpeed
• •Core Web Vitals
• •Advertorial Pages
• •Listicle Pages
• •Post-purchase Flows
• •A/B Testing
• •Sticky CTAs
• •Countdown Timers
• •Social Proof
• •Mobile UX
• •Klaviyo
• •Metafields
• •Instant Pages
• •Notion
• •Git
• •Meta Conversions API
• •Meta Ads
• •TikTok Ads
• •iOS 14 Attribution
• •Server-side Event Tracking
• •Direct Response Marketing
• •Conversion Rate Optimization
• •Landing Page Design
• •Funnel Building

Landing Page & CRO:

• •Landing page design
• •conversion rate optimization
• •funnel building
• •direct-response marketing
• •A/B testing
• •mobile UX
• •paid-media landing pages
• •PDP optimization
• •advertorial pages
• •listicle pages
• •post-purchase flows

E-commerce/DTC:

• •Shopify e-commerce
• •DTC brands
• •paid traffic
• •direct-to-consumer funnels
• •Meta and TikTok advertising

Design & Wireframing:

• •Figma
• •mobile-first design
• •UX/UI structure
• •wireframing
• •responsive design
• •GSAP
• •Lottie

Page Builders & CMS:

• •Shopify
• •Replo
• •PageFly
• •GemPages
• •Shogun
• •Zipfy

Development:

• •Shopify Liquid
• •HTML
• •CSS
• •JavaScript
• •Shopify native code
• •Metafields
• •Git

Analytics & Optimization:

• •GA4
• •Hotjar
• •Clarity
• •PageSpeed
• •Core Web Vitals
• •conversion tracking
• •user behavior analysis

Tracking & Advertising:

• •Meta Pixel
• •TikTok Pixel
• •Meta Conversions API
• •Meta Ads
• •TikTok Ads
• •iOS 14 attribution
• •server-side event tracking

Marketing & Integrations:

• •Klaviyo
• •post-purchase flows
• •paid advertising funnels

Industries:

• •DTC
• •e-commerce
• •Shopify brands
• •direct-response marketing