Ridwan A.
✨ Newly AddedFreelance Shopify Funnel Builder & CRO Specialist
Notable Highlight
Built 100+ Shopify funnels for DTC brands as a Replo Expert, spanning advertorials to post-purchase flows with mobile-first design and GA4, Meta Pixel, and TikTok Pixel tracking.
Experience Summary
Introduction video - https://drive.google.com/file/d/1zwxpk-wb2g_Ch8NVg1QjnPdkBdg53XDD/view?usp=sharing Overview - Ridwan is a Shopify CRO specialist with 6+ years of Shopify experience and 3–4 years focused on DTC brands. - His work is cantered on advertorial and landing pages for paid traffic. - He shared that he has worked on 100+ projects including audits, redesigns, redevelopment, and CRO optimization. Technical Skills - Tools: Replo, PageFly, Shopify native Liquid. - Technical skills: Liquid, CSS, JavaScript, HTML. - Build process: reviews the copy, identifies the offer and objections, structures the page, then builds in Shopify. CRO / Optimization - Described advertorial pages as structured around problem narrative, expert review, solution, and CTA. - Shared an A/B testing example where moving reviews above the fold helped reduce bounce rate after 2–3 weeks. - Uses GA4 to identify drop-off points and Clarity to review user behaviour before forming optimization hypotheses. Tracking / Analytics - Familiar with GA4 setup through Shopify integrations. - Discussed Meta Pixel and TikTok Pixel implementation in Shopify. - Mentioned additional theme-level code for event tracking.
Key Achievements
Delivered 100+ projects with 5-star rating, achieved Top 5% Contra certification and Replo Expert status. Successfully reduced cart abandonment for Champion Biotics within two weeks of PDP rebuild going live. Built complete direct-response funnels for major clients including Kura with mobile-first optimization for Meta and TikTok ad traffic.
Skills
Work Experience
Freelance Shopify Funnel Builder & CRO Specialist
SE · 2018 – Present
- Built the full funnel in Replo: advertorial (expert review format), listicle, offer page, PDP, and post-purchase page for Kura.
- Built mobile-first with load time as a priority since traffic came straight from Meta and TikTok ads.
- Added sticky CTAs, countdown timers, social proof, and post-purchase upsells throughout.
- Set up GA4, Meta Pixel, and TikTok Pixel including purchase event tracking for all three.
- Rebuilt the PDP for Champion Biotics with a mobile-first layout, tighter trust signals, and cleaner social proof placement; cart abandonment dropped noticeably within two weeks of going live.
- Built the mega menu, category pages, and a PDP that pulls content from metafields via custom Liquid for Tap & Rate.
- Set up content management so their team can update content without touching code.
- Simplified the purchase flow for Mother of Macros so buying takes fewer steps.
- Cleaned up the layout between cart and checkout to cut confusion and keep people moving.
- Set up GA4, Meta Pixel, and TikTok Pixel on Shopify: base code plus event triggers for add-to-cart, checkout initiation, and purchase.
- Understand iOS 14 attribution impact and how it affects Meta's reporting window.
- Worked with Meta Conversions API for server-side event tracking post-iOS 14.