Notable Highlight
Delivered 150+ CRM campaigns and 3,000+ digital assets for enterprise brands including Shell, John Deere, Volkswagen, Uber, McDonald's, and Sky.
Experience Summary
Senior multidisciplinary designer with 18+ years of experience spanning graphic design, UX/UI, creative direction, branding, advertising, CRM campaigns, and digital marketing. Created high-volume creative assets, scalable design systems, and performance-driven campaigns for global brands, political organizations, healthcare companies, and enterprise clients. Led creative teams, managed cross-functional projects, and delivered visually compelling work across digital, print, CRM, social media, and web environments. Worked remotely with US-based companies for 3+ years. DTC experience includes apparel design and e-commerce projects.
Key Achievements
- Led creative execution for major US organizations and public figures including Turning Point USA, Turning Point Action, and Candace Owens, supporting campaigns and content reaching multi-million-user audiences across social platforms. - Delivered 150+ CRM campaigns and 3,000+ digital assets for enterprise brands including Shell, John Deere, Volkswagen, Uber, McDonald's, and SKY. - Contributed to App. Ads initiatives, creating pixel-perfect marketing screens and adapting global campaigns for multiple regions and languages while supporting the Brazilian launch of App. Ads features. - Led redesign of Essilor's CRM platform using A/B testing, Hotjar analysis, behavioral insights, and UX optimization, resulting in an award-winning customer engagement platform recognized with ABEMD Gold Prize. - Collaborated on global campaigns and scalable design systems for brands including App., DirecTV, Balsam Hill, Cedars-Sinai, Atlantic Health System, and Nagase. - Managed multidisciplinary creative teams including motion designers and editorial creatives while overseeing end-to-end campaign execution across branding, digital, social, and motion assets. - Balanced creative direction, UX strategy, and high-volume campaign production in fast-paced agency and startup environments.
Skills
Graphic Design & Art Direction, UX/UI Design, Creative Direction, Performance Marketing Creative, Branding & Campaign Development, CRM & Lifecycle Marketing Design, Social Media Asset Production, Landing Page & Funnel Design, Wireframing & Prototyping, Design Systems, A/B Testing & UX Optimization, Creative Team Leadership, Data-Driven Design Strategy, Cross-Functional Collaboration, Fast-Paced Production Environments, Tools & Platforms, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, FigJam, Adobe XD, Sketch, Midjourney, Adobe Firefly, ChatGPT, KREA, Hotjar, Google Analytics, Jira, Trello, ClickUp, Slack, Miro, Maze, CapCut, HTML & CSS
Work Experience
Design Manager
RSS · Philadelphia, USA · March 2025 – Present
- Lead multidisciplinary creative teams delivering bold, functional visual solutions inspired by Rio's urban identity.
- Direct end-to-end creative execution across branding, digital, motion, and campaign assets for USA organizations and media personalities, including Turning Point USA (15+ million followers across platforms), Turning Point Action (hosts events with +6,000 participants), and Candace Owens (12+ million followers across platforms).
- Support initiatives reaching multi-million-user audiences while maintaining a consistent, recognizable brand voice across platforms and touchpoints.
Senior Visual Designer/Art Director
Swe. · New York, USA · February 2025 – May 2025
- Support two major U.S.-based brands, Cedars-Sinai and Fisher/SMB, designing creative assets for marketing campaigns across digital channels (ads, landing pages, email, and social).
Senior Visual Designer
App. · California, USA · January 2024 – January 2025
- Work with the Ads team, using Human Interface Design to guide the creation of marketing screens, building them pixel-perfect oriented.
- Create and adapt global campaigns for multiple regions and languages.
- Support the launch of the App. Ads Feature for the Brazilian market.
Senior Visual Designer/Art Director
HD · California, USA · March 2023 – March 2025
- Collaborate with global clients including App., DirecTV, Balsam Hill, Cedars-Sinai, Nagase, and Atlantic Health System, contributing to new business pitches, scalable creative processes, and complex design systems.
- Work closely with global creative and marketing teams, including Japan, while maintaining brand consistency.
- Apply data-driven design approaches, ensuring all design decisions align with user needs and business goals.
Senior Product Designer/Art Director
Mm1. · June 2019 – March 2023
- Work with CRM platforms delivering 150+ digital campaigns and 3,000+ assets and digital products, focused on humanizing brands and strengthening employee and customer relationships.
- Lead the redesign of Essilor's CRM platform, using A/B testing, Hotjar, user journey analysis, behavioral data, and performance metrics to improve engagement and usability.
- Partner with brands like Uber and McDonald's.
- Collaborate with large-scale brands including Shell, AGCO, John Deere, and Volkswagen.
- Achieve Gold Prize from ABEMD, Brazil's leading authority in CRM and data-driven marketing, for the Essilor platform redesign.
Senior Art Director | UI Designer
3AW · July 2017 – June 2019
- Dedicate support to global brand GSK, developing a deep understanding of the brand's DNA and delivering 100+ integrated campaigns across digital and print, including apps and experiential events.
- Serve additional clients including LafargeHolcim and Bradesco, one of Brazil's largest financial institutions.
Ambassador/Content Curation Leader
Wat. · Toronto, Canada · November 2015 – November 2018
- Keep Wat. a safe, inclusive, and respectful space, reporting any activity that violated platform guidelines.
- Manage the Brazilian ambassadors team, guiding them in brainstorming new ideas and creating content implemented on the platform.
Webdesigner
Int. · July 2007 – December 2010
- Design and build desktop and mobile websites and hotites, leading projects from wireframes to final UI and implementing front-end solutions using HTML and CSS.
- Work with major Brazilian real estate companies including Rossi, RJZ Cyrela, and Gafisa, delivering digital experiences tailored to the Rio de Janeiro market.