MARIA L.
✨ Newly AddedSr Acquisition Marketing Manager
Notable Highlight
Performance Marketing Leader with 6+ years of experience managing eight-figure annual media budgets across US DTC eCommerce brands, specializing in customer acquisition, direct response marketing, and full-funnel growth.
Experience Summary
Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Amazon Ads, Pinterest Ads, Affiliate Marketing, Performance Marketing, Growth Marketing, Customer Acquisition, Direct Response Marketing, Full-Funnel Strategy, Creative Strategy, CRO, Landing Page Optimization, GA4, Google Tag Manager, Triple Whale, BigQuery, Incrementality Testing, Attribution, Dashboard Development, Looker Studio, Data Analysis
Key Achievements
* Managed eight-figure annual advertising budgets across multiple paid channels. * Built and transitioned multiple companies from agency-managed acquisition to successful in-house growth teams. * Led acquisition for NT, overseeing a team of five while developing custom dashboards, KPIs, and measurement frameworks. * Implemented incrementality testing and built a BigQuery-based marketing data warehouse. * Scaled acquisition at CU while rebuilding the creative function from scratch. * Drove growth across DTC eCommerce brands including Shapermint and NT. * Partnered with creative and CRO teams to improve funnel performance through structured testing.
Skills
Work Experience
Sr Acquisition Marketing Manager
NT · 2024 – Present
- Led the full acquisition function, owning strategy, execution, and performance across paid channels, with Meta managed fully in-house.
- Managed 8-figure annual budgets, driving scalable and profitable new customer revenue in a high-growth DTC environment.
- Defined pricing, promotional strategy, and offer structures to improve conversion, AOV, and contribution margin.
- Designed and optimized full-funnel systems (ads, landing pages, offers) in close collaboration with Creative and CRO teams.
- Partnered with Analytics to support the development of a data warehouse and improve decision-making infrastructure.
- Led experimentation initiatives, including incremental lift testing and performance validation beyond platform-reported metrics.
Acquisition Marketing Manager
CU · 2022 – 2024
- Led Meta as the primary acquisition channel within the Growth team, driving efficient CAC and long-term LTV in a competitive U.S. subscription market.
- Managed 8-figure annual budgets, scaling performance while maintaining efficiency across customer segments.
- Developed segmentation strategies focused on high-LTV cohorts to improve overall unit economics.
- Partnered cross-functionally with CRO, Creative, and Analytics teams to optimize full-funnel performance.
- Contributed to building scalable acquisition systems in a fast-paced startup environment.
Acquisition Marketing Manager
Tra. · 2021 – 2022
- Led a cross-functional growth squad, owning revenue performance for a portfolio of DTC products.
- Managed 8-figure annual budgets, driving scalable acquisition while maintaining efficient ROAS targets.
- Operated under agile methodologies, aligning media, creative, CRO, and analytics for continuous experimentation.
- Owned end-to-end acquisition strategy, from media execution to funnel optimization and revenue outcomes.
- Collaborated closely with CRO, Creative, and Analytics teams to unlock scalable growth opportunities.
Digital Marketing Lead
DLA · 2017 – 2021
- Led acquisition strategy and paid media execution for new user growth across digital channels.
- Supported the launch of DIRECTV GO across Latin America, contributing to go-to-market and user acquisition strategy.
- Reduced cost per lead (~10%) through performance optimization and budget reallocation.
- Managed media planning, forecasting, and agency relationships across multiple markets.
Earlier Experience
BCZJK · Prior to 2017
- Built a strong foundation in performance marketing, analytics, campaign execution, and media strategy.