Notable Highlight
Built Zendesk automation workflows that reduced support ticket volume while scaling high-volume customer operations across EU, US, and Scandinavia.
Experience Summary
ears of Experience: Approximately 5+ years of experience in eCommerce, Shopify Operations, Merchandising, and Digital Commerce. Country / Location: Currently based in Doha, Qatar; relocating to Porto, Portugal. Current Role Title: Freelance Project Manager – Word of Mouth Skills: Shopify Management eCommerce Operations Merchandising Product Catalog Management Customer Experience (CX) Product Information & Collections Website Management ERP Process Development Assortment Planning Category Analysis Airtable Cross-Functional Collaboration Project Management Process Improvement Experience Summary: Jayd telo is an eCommerce professional with hands-on experience managing Shopify stores across the fashion, luxury, and retail sectors. Her background combines merchandising, customer experience, website management, and operational process improvement, with a strong focus on building scalable eCommerce systems. She has worked across product catalog management, customer journey optimization, ERP integration, and cross-functional collaboration, consistently taking ownership of projects and improving existing processes. She thrives in fast-paced environments where she can combine creative thinking with operational execution. Significant Achievements: Rebuilt and launched a previously stalled Shopify eCommerce site in just 10 days. Designed and implemented ERP workflows connecting warehouse, retail, and eCommerce operations. Managed Shopify product catalogs, collections, navigation, and website structure. Supported the merger of two brand entities while improving customer journey and operational workflows. Founded and continues developing her own digital platform, She Creatives, independently building and coding the platform. Motivation for Change: Jaydtelo is looking for a long-term opportunity where she can combine creative, analytical, and operational responsibilities while having ownership and the ability to improve processes. She values collaborative environments that encourage autonomy, meaningful contributions, and sustainable work-life balance. Notes: Strong hands-on Shopify and eCommerce operations experience. Excellent blend of merchandising, customer experience, systems, and technical execution. Demonstrates strong initiative and enjoys building processes from the ground up. Comfortable working across multiple business functions, including merchandising, operations, marketing, and digital projects. Areas to Validate: Performance marketing ownership, revenue responsibility, analytics/reporting depth, international storefront complexity, and team leadership experience. Overall Fit: Strong candidate for an eCommerce Manager role, particularly for businesses seeking someone who can optimize Shopify operations, improve processes, and take ownership of end-to-end digital commerce initiatives
Key Achievements
* Reduced customer support tickets by 70% and contributed to a 50% increase in sales at One. by redesigning customer journeys, implementing Zendesk automations, chatbots, and self-service workflows. * Built and launched a fully functional Shopify eCommerce store for Amonica Italy within 10 days after inheriting a stalled four-month project, resulting in a 25% increase in website engagement shortly after launch. * Led ERP implementation and workflow automation at Mal., integrating retail, wholesale, and eCommerce operations through Odoo and Lightspeed while improving inventory allocation and operational visibility. * Designed and built her own Shopify-based platform, She Creatives, utilizing custom coding, AI-assisted development workflows, and advanced Shopify customization including custom functionality and user experiences. * Extensive hands-on experience with Shopify themes, navigation, PDPs, collections, metafields, product logic, SEO optimization, reporting, merchandising, and customer experience improvements.
Skills
Work Experience
Fashion Project Manager
WOMN · Cape Town, South Africa (Remote) · April 2025 – Present
- Lead end-to-end hiring for key roles while producing data-driven insights on product performance, including buy-in analysis, assortment planning, sell-through, margin, and stock dashboards.
- Support the CEO and COO across strategic projects, recruitment initiatives, and commercial analysis.
- Identify category expansion and inventory optimization opportunities while reducing stockouts.
Head of VM and E-commerce Project Manager
AI · Doha, Qatar · Sept 2025 – Feb 2026
- Lead visual merchandising and brand experience initiatives across retail and digital channels, including the launch of the brand's Shopify e-commerce platform.
- Direct store design updates and visual merchandising standards to elevate product presentation and brand storytelling.
- Define PDP structure, navigation, and digital merchandising standards for the Shopify e-commerce launch.
- Deliver a 25% uplift in early-session engagement through improved product discovery and category architecture.
- Work cross-functionally with developers and internal teams to support integrations and launches.
Sales and Merchandising Manager
MC(LB · Cape Town, South Africa · Dec 2024 – Feb 2025
- Analyze sell-through, margin, and stock ageing to guide production planning for in-house manufacturing, ensuring production volumes align with demand across channels.
- Implement Odoo ERP, configuring POS and e-commerce integrations, product and pricing structures, and automated reporting for improved stock and sales visibility.
- Work with the production manager to ensure accurate BOM material inputs within the ERP system to support production planning and cost visibility.
- Identify growth opportunities for the online store through improved product mix and operational alignment.
CX Specialist and Product Owner – Automation
OJIA · Oslo, Norway · Oct 2020 – Nov 2024
- Build and launch a customer service chatbot that reduced support tickets by 70% and contributed to a 50% increase in sales during the following high season.
- Design conversational flows and UX logic based on customer behaviour and recurring support issues.
- Work cross-functionally with developers, logistics, and customer service teams to improve digital customer journeys.
- Monitor CX performance metrics including CSAT, resolution rates, and interaction volume to guide continuous optimisation.
- Produce insight reports on customer feedback and product issues to inform product design, quality, and operational improvements.
- Lead customer experience optimisation across e-commerce and post-purchase journeys for this DTC apparel brand, focusing on reducing friction and improving self-service.
Founder
SC · Oslo, Norway / Remote · Nov 2022 – Present
- Build and launch a global footwear discovery platform showcasing emerging designers and independent brands.
- Curate footwear brands and collections using buyer, merchandising, and trend forecasting insights, featuring designers from 15+ countries.
- Analyse product discovery, design trends, and emerging signals within the global footwear industry.
- Use the platform to test PDP structure, category discovery, and customer experience concepts relevant to footwear e-commerce.
- Build a global network of designers and brands while producing industry insights on emerging footwear design and market signals.
International Flight Attendant
EA · Dubai, United Arab Emirates · Apr 2014 – Sept 2018
- Maintain safety and security onboard, along with the highest level of customer service across ULR and short-haul flights.
- Fully trained and accredited in safety and emergency procedures; GCAA license valid until 2024.
- Complete advanced first aid training including basic survival skills, CPR, AED, and basic life support.
- Manage in-flight services, elevating the passenger experience.
- Coordinate with pilots and ground staff for streamlined communication.
- Ensure passenger safety by adhering to all necessary procedures and regulations.
- Work in a cosmopolitan working environment on constant rotation.
- Demonstrate advanced selling skills of Duty-Free as an additional offering onboard.