Khureem S.
✨ Newly AddedSenior Amazon PPC Product Manager
Notable Highlight
Scaled an eight-figure Amazon brand to K weekly revenue while engineering full-funnel PPC architectures across Sponsored Products, Sponsored Display, Sponsored Brands, and Video ads.
Experience Summary
Khureem brought over four years of Amazon marketplace experience, specializing in Amazon PPC, brand management, and product launches across US, Canadian, and European marketplaces. As Senior Amazon PPC Product Manager at SP, he managed PPC strategy for an eight-figure Amazon business, overseeing more than K in monthly ad spend while driving approximately K in monthly revenue. His responsibilities included listing optimization, inventory coordination, product launches, and cross-functional collaboration with warehouse, buying, and creative teams. He managed Sponsored Products, Sponsored Brands, Sponsored Display, and Video campaigns across Seller Central and Vendor Central, and worked with Amazon Marketing Cloud (AMC).
Key Achievements
Khureem developed a structured 90-day Amazon product launch framework that guided products through launch, keyword harvesting, scaling, and visibility phases. The system strategically transitioned campaigns from high-intent exact match targeting to broader keyword harvesting before expanding into Sponsored Brands, Sponsored Display, Video, and retargeting campaigns. The framework consistently achieved launch KPIs, including profitability, CTR, and conversion rate targets, while accelerating organic ranking and product visibility. Due to its success, the company adopted the process as a standardized SOP for future product launches across the business. This work demonstrated strategic thinking and the ability to build scalable systems that drive long-term brand growth.
Skills
Work Experience
Senior Amazon PPC Product Manager
SP · Florida, USA (Remote) · 2024 – Present
- Own end-to-end brand strategy across Amazon seller accounts, overseeing product listing optimization, driving brand equity and share-of-voice, and deploying full-funnel brand marketing campaigns that deliver significant sales growth for newly launched products.
- Engineer and scale full-funnel PPC architectures (SP, SD, SB, Video, Retargeting) for an 8-figure (M+) Amazon brand, maintaining a weekly ad spend of K while consistently generating K in weekly revenue.
- Improve launch process and PPC structure by integrating advanced keyword harvesting and aggressive bidding strategies through Scale Insights automation, resulting in accelerated organic rank and top-of-search dominance.
- Develop a proprietary product graduation model based on rigorous KPIs — including target TACOS, organic-to-paid sales ratio, and weekly profitability thresholds — to ensure long-term brand asset health. Build an Excel tracker with embedded formulas to monitor all tasks, updates, and KPIs.
- Develop and document SOPs for each process improvement, securing sign-off from senior leadership to ensure company-wide adoption and operational consistency.
- Foster cross-functional collaboration with marketing, logistics, and product development teams to align go-to-market strategies and ensure a cohesive approach toward overarching business objectives.
Amazon Brand & E-Commerce Specialist
MDT( · Lahore, Pakistan · 2022 – 2024
- Execute in-depth category and competitive intelligence analysis to identify emerging trends, assess competitive landscapes, and extract actionable consumer insights that inform brand positioning decisions.
- Achieve a 40% increase in sales revenue through rigorous data analysis, trend identification, and implementation of dynamic pricing strategies — strengthening product performance and brand competitiveness within the Amazon marketplace.
- Architect and deploy comprehensive Amazon Advertising campaigns across Sponsored Products, Sponsored Brands, and Display Ads. Steward monthly ad budgets while tracking key metrics (CTR, CVR, TACOS, ACOS, CPC), generating K in annual revenue with a 33% blended profit margin while expanding brand presence across Amazon, eBay, and Etsy.