Notable Highlight
Grew a brand's active affiliate base from 5 to 70 affiliates in one month on Shopee, alongside 100%+ GMV growth month over month.
Experience Summary
Suri has 6 years of experience in e-commerce, including affiliate and influencer marketing. She worked as a freelance Affiliate Marketing Specialist for a Belgium-based agency and previously served at WMI (formerly GroupM Indonesia), where she managed affiliate programs for seven L'Oréal brands across the Consumer Division (Maybelline, L'Oréal Paris, Garnier, and 3CE) and L'Oréal Luxe (Kiehl's, Lancôme, and Shu Uemura). Her experience encompassed end-to-end affiliate management, creator and community engagement, campaign strategy, commission planning, and performance scaling across TikTok Shop, Shopee, and Lazada.
Key Achievements
- Grew a brand's active affiliates from 5 to 70 in one month on Shopee. - Delivered 100%+ GMV growth compared to the previous month. - Managed affiliate operations end-to-end for 7 L'Oréal brands. - Built and maintained WhatsApp-based affiliate communities to improve engagement and communication. - Created monthly challenges and competitions to motivate affiliates and improve performance.
Skills
- Affiliate marketing and influencer marketing - TikTok Shop affiliate recruitment and outreach - Creator/community relationship management - End-to-end affiliate program management - Campaign strategy and commission planning - Performance tracking and database management - Competitor analysis using Kalodata - Outreach using Kaloboost and WhatsApp - Project management using Notion and Asana - Familiarity with Impact and Social Snowball - Comfortable working with a time tracking system
Work Experience
Affiliate Marketing Specialist
JMAMA · Remote · Feb 2026 – Present
- Identify and research target prospects to support outreach campaigns.
- Create and execute personalized email sequences via Lemlist.
- Manage and scale affiliate marketing programs.
- Monitor and analyze affiliate performance across platforms (Awin, Social Snowball, Impact).
- Build and maintain strong relationships with affiliate partners.
Creator Partnership Executive
WB · Singapore · Nov 2025 – Feb 2026
- Identify, source, and recruit suitable live streamers and content creators to represent the BARE brand.
- Conduct outreach, screening, and onboarding processes for new creators.
- Provide structured onboarding for new live streamers, including product training, brand guidelines, and platform-specific selling techniques.
- Maintain strong, long-term relationships with creators, ensuring continuous engagement and performance motivation.
- Monitor performance data and provide feedback to help creators improve their sales and content.
- Track acquisition, activation, and sales performance using internal dashboards and platform analytics.
Affiliate & Community
WMI · Jakarta, Indonesia · Feb 2024 – Feb 2026
- Plan budget, product commission, and affiliate commission allocation for 7 brands (L'Oreal CPD: Maybelline, L'Oreal Paris, Garnier, 3CE; LLD: Kiehls, Lancome, Shu Uemura).
- Forecast estimated monthly spend.
- Develop new strategies to enhance affiliate effectiveness for the brands.
- Set up, monitor, and optimize affiliate campaigns to ensure smooth and aligned execution.
- Build affiliate database from scratch, establishing communication and maintaining relationships with 10,000+ Shopee and TikTok affiliates.
- Manage and improve affiliate performance, ensuring all deliverables met the Scope of Work (SOW).
- Conduct community activation, reactivation, and acquisition of new affiliates.
- Create copywriting for information blasts on affiliate channels (WhatsApp groups).
- Connect and negotiate deals with MCN.
- Provide weekly and monthly performance reporting to internal teams and clients.
Business Owner
PB · Self-employed · Jul 2023 – Present
- Manage sales, promotions, and daily activities on e-commerce marketplaces.
- Run and monitor ads (CPAS, Shopee Ads, TikTok Ads).
- Search and brief KOL influencers for product promotions.
- Manage KOL influencers and affiliates for Shopee & TikTok Shop.
- Handle product seeding and ensure deliverables match the Scope of Work (SOW).
- Check stock daily and handle order packing and fulfillment.
KOL Influencer Coordinator
MCI( · Batam, Indonesia · Mar 2023 – Jul 2023
- Source and identify potential KOL influencers on Instagram.
- Contact, negotiate, and manage influencer partnerships.
- Coordinate timelines, requirements, and deliverables with KOLs.
- Brief influencers to ensure they met Scope of Work (SOW).
- Prepare weekly and monthly reports.
- Monitor and analyze influencer performance.
Partnership & Affiliates
LI · Jakarta, Indonesia · Nov 2022 – Feb 2024
- Identify and quality control 300+ potential KOLs across Instagram, TikTok, and Facebook.
- Manage and maintain relationships with 150+ KOLs, assisting with and solving affiliate-related issues.
- Develop strategy by creating programs for KOL partners to drive KPIs and grow partner orders from 10 to 100 orders, and 100 to 1,000 orders.
- Prepare day-to-day BPO Productivity Reports, checking and auditing KOL Affiliate data and releasing invoices for biweekly payments.
- Collaborate with Indonesia and Singapore Finance teams on payment issues and coordinate with Marketing Communication team on payment communication to KOL affiliates.
Content Operations & Homepage Management
SI · Jakarta, Indonesia · Nov 2019 – Oct 2022
- Monitor and check seller products according to SOP.
- Quality control product names, descriptions, and photos.
- Handle short-term projects such as monitoring star seller candidates' products, cross-border products, and prohibited products.
- Check products for Originality (100% Ori) Campaign and Counterfeit verification.
- Compile new price floors for Counterfeit and Originality checking.
- Quality control all banners scheduled to go live on homepage, particularly Digital Product, Shopee Mall, and Skinny sections.
- Conduct pre- and post-homepage checks when campaigns are live to ensure smooth user experience.