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Reynante U.

TikTok Shop Operations Manager

Philippines4+ years experience$3,000/mo

Notable Highlight

Owns end-to-end TikTok Shop operations for US-based brands—flash sales, catalog management, SKU optimization, and affiliate coordination across 6+ years of e-commerce freelance work.

Experience Summary

E-commerce specialist with 6+ years of freelance experience managing TikTok Shop operations, Shopify integrations, and affiliate programs for US-based brands. Expertise spans flash sales execution, product listing optimization, inventory coordination, and GMV growth initiatives using data-driven tools.

Key Achievements

* Managed TikTok Shop operations across 20+ ecommerce brands. * Supported premium fragrance brands including Ariana Grande Fragrances, Nicki Minaj Fragrances, and Khloé Kardashian Fragrances. * Built and managed creator communities exceeding 1,000 affiliates and creators through Discord and WhatsApp channels. * Led affiliate recruitment, activation, performance tracking, and creator relationship management at scale. * Managed end-to-end TikTok Shop operations including listings, merchandising, storefront optimization, promotions, customer support, and shop health monitoring. * Executed flash sales, platform campaigns, and promotional events to drive GMV growth. * Structured affiliate commission programs and incentive models to improve creator participation and sales performance. * Managed product seeding initiatives and creator partnerships across multiple consumer product categories. * Supported TikTok LIVE commerce initiatives, including moderation and operational support for livestream shopping events. * Conducted listing optimization, A/B testing, and conversion-focused merchandising strategies to improve CTR and conversion rates. * Developed creator sourcing frameworks focused on GMV performance, posting consistency, content quality, and category relevance.

Skills

Ecommerce operationsaffiliate managementTiktok Shop OperationsMarketing

Work Experience

Project-Based TikTok Shop Operations Manager

MA · Remote · US-Based Ecommerce Agency · Jan 2026 – Mar 2026

  • Led TikTok Shop operations for 20+ ecommerce brands, including premium fragrance lines such as Ariana Grande Fragrances, Nicki Minaj Fragrances, and Khloé Kardashian Fragrances.
  • Managed day-to-day store operations including product listings, pricing, promotions, and inventory coordination.
  • Optimized product detail pages (PDPs) including titles, descriptions, images, videos, bundles, and offers to improve conversion rates.
  • Ensured product listings were compliant with TikTok Shop policies and maintained overall account health.
  • Monitored order flow, fulfillment status, cancellations, returns, and customer-related issues.
  • Executed flash sales, campaigns, and platform-led promotions to drive traffic and GMV growth.
  • Recruited, onboarded, and managed TikTok creators and affiliates to support content and revenue growth.
  • Built strong relationships with high-performing creators and coordinated product seeding initiatives.
  • Structured commission models and performance incentives for affiliate campaigns.
  • Identified trends, winning products, and scalable content formats for growth.
  • Collaborated with internal teams to align organic, affiliate, and paid content strategies.
  • Supported content merchandising and product storytelling to improve positioning and conversions.

Project-Based TikTok Shop Admin Manager

PW · Remote · Canada-Based Ecommerce Agency · Oct 2025 – Mar 2026

  • Managed TikTok Shop operations for agency-owned brands, including Old School Labs and Benevolent.
  • Created, optimized, and maintained product listings to ensure accuracy, compliance, and alignment with brand standards.
  • Monitored pricing, margins, and SKU-level performance to maintain profitability and identify underperforming products.
  • Enrolled products in TikTok campaigns, tracked participation periods, and evaluated campaign performance.
  • Monitored shop health including warnings, takedowns, and policy violations; resolved issues to maintain account stability.
  • Analyzed performance metrics including sales, traffic, and conversion rates to identify trends and optimization opportunities.
  • Prepared daily performance reports highlighting key insights, wins, and areas for improvement.
  • Conducted A/B testing on product listings, images, and copy to improve CTR and conversion rates.
  • Stayed updated on TikTok Shop platform changes and implemented relevant optimizations.
  • Collaborated with cross-functional teams to align listings with inventory, campaigns, and promotional strategies.

Project-Based Full Operations TikTok Shop Manager

BM · Remote · US & Canada-Based Ecommerce Brand · Jan 2025 – Oct 2025

  • Led TikTok Shop operations for a hair styling product brand, managing overall store performance and growth.
  • Launched and managed flash sales to drive traffic, conversions, and GMV growth.
  • Sourced and recruited creators using Kalodata, TikTok, and Instagram outreach.
  • Negotiated creator retainers and managed affiliate and creator onboarding processes.
  • Drafted creator agreements and monitored deliverables to ensure campaign alignment.
  • Conducted weekly 1-on-1 performance reviews with creators to optimize content and sales output.
  • Approved and optimized creator video content and supported cross-posting on Instagram.
  • Managed customer service, product optimization, sample requests, and negative review handling.
  • Handled IPR infringement issues and supported TikTok Ads campaign execution.
  • Maintained structured tracking systems for outreach, content performance, and shop operations.

Project-Based TikTok Shop & E-commerce VA

JAS · Remote · US-Based Ecommerce Brand · Jan 2025 – Jul 2025

  • Set up TikTok Shop and linked the official TikTok account with Seller Center for full platform integration.
  • Managed Shopify store operations and synchronized products with TikTok Shop.
  • Conducted product research for supplement lines to identify high-potential and winning SKUs.
  • Supported TikTok Shop operations including product listings and store setup optimization.

Project-Based TikTok Shop VA

OS · Remote · UK TikTok Shop · Feb 2025 – Jul 2025

  • Set up and linked TikTok Shop with the official TikTok account and Shopify store.
  • Sourced products via CJdropshipping and AliExpress for dropshipping operations.
  • Created and optimized product listings across Shopify and TikTok Shop to improve visibility and conversion.
  • Edited video content using CapCut for affiliate recruitment and marketing campaigns.
  • Processed and fulfilled orders with high accuracy and ensured smooth order flow.
  • Identified potential creators using Kalodata and performance tracking spreadsheets.
  • Conducted affiliate outreach on TikTok to drive traffic and support store growth.

Project-Based E-commerce VA

A(1H · Remote · China-Based Supplier · Mar 2025 – Jun 2025

  • Listed beauty machines on DHgate and optimized product listings to improve visibility and search performance.
  • Designed product pages and visual assets using Canva to enhance product presentation and branding.
  • Supported ecommerce operations including product uploads and listing optimization.

Project-Based E-commerce & Affiliate VA

MC · Remote · US-Based Ecommerce Brand · Dec 2024 – May 2025

  • Set up TikTok Shop and linked the official TikTok account with Seller Center for full platform integration.
  • Managed Shopify store operations and synchronized products with TikTok Shop.
  • Created and optimized product listings for TikTok Shop to improve visibility and conversion.
  • Sourced affiliates and creators using Kalodata and performance tracking spreadsheets.
  • Conducted outreach to potential creators via email and Instagram to support affiliate growth.
  • Managed affiliate onboarding and workflows using the Snowball platform.

Project-Based Affiliate Manager

SC · Remote · US-Based Ecommerce Brand · Feb 2025 – Apr 2025

  • Managed affiliate partnerships to drive TikTok Shop traffic and conversions.
  • Sourced creators using Kalodata and performance tracking spreadsheets.
  • Conducted outreach to potential affiliates to expand brand reach and creator network.
  • Supported affiliate growth initiatives by identifying and onboarding high-potential creators.

Project-Based TikTok Shop Specialist

BBFS · Remote · US-Based Ecommerce Brand · Jul 2024 – Dec 2024

  • Managed TikTok Shop operations including order processing, inventory coordination, and compliance monitoring.
  • Optimized product listings and implemented keyword strategies to improve product visibility and search performance.
  • Built and managed affiliate partnerships to support traffic and sales growth.
  • Monitored livestream selling sessions and TikTok Ads performance to maximize conversions.
  • Created content calendars and TikTok videos to increase engagement and product awareness.
  • Utilized Zoho for project and task management to streamline workflows and operations.

Part-Time TikTok Shop Manager

UT(T · Remote · US-Based Ecommerce Store · Jul 2023 – Dec 2024

  • Managed TikTok Shop operations for a dropshipping store, overseeing product sourcing and store performance.
  • Oversaw dropshipping workflows using AutoDS and CJdropshipping for product sourcing and fulfillment.
  • Optimized product listings and sourcing strategies to improve sales performance.
  • Conducted competitor analysis to refine pricing strategies and product selection.
  • Directed affiliate outreach to drive traffic and support store growth.
  • Produced engaging TikTok video content to increase product visibility and engagement.

Part-Time TikTok Shop Manager

GS · Remote · US-Based Ecommerce Store · Oct 2022 – Nov 2024

  • Set up TikTok Shop from scratch and managed dropshipping operations.
  • Conducted competitor analysis and tracked product pricing using Google Sheets.
  • Built affiliate relationships to drive sales and increase store traffic.
  • Created TikTok promotional videos to improve product awareness and engagement.

Project-Based TikTok Shop VA

TTTM · Remote · US-Based Ecommerce Store · Sep 2024 – Nov 2024

  • Managed print-on-demand operations and coordinated with suppliers for order fulfillment.
  • Designed and launched affiliate programs to expand partnerships and drive traffic.
  • Processed and tracked orders while ensuring accuracy and smooth order flow.
  • Supported TikTok Shop operations including product listings and store management.

Owner | TikTok Shop Operator

SVS · Cagayan, Philippines · Apr 2022 – May 2023

  • Managed and operated own TikTok Shop, overseeing daily store activities.
  • Created and optimized product listings for apparel products to improve visibility and sales.
  • Processed and tracked orders while providing responsive customer support.

Part-Time E-commerce VA

SM · Remote · Philippines-Based Ecommerce Business · Feb 2019 – Mar 2021

  • Managed ecommerce operations across Shopify, Shopee, and Lazada platforms.
  • Created and optimized product listings for stamp products to improve visibility and sales.
  • Designed product images and promotional banners to support marketing efforts.
  • Handled customer inquiries and supported sales campaigns.

Sourced by Futoon Hamdan