Mateo C.

Experience Summary

Mateo has several years of experience in creative and social strategy, most recently at PSM, a US-based production company, where he created and led social media strategy across multiple platforms (Meta, X, TikTok), focusing on driving new registrations, subscriptions, and community growth while adapting to platform restrictions. He has hands-on experience writing and refining ad copy, scripting video content, collaborating closely with paid media managers on Meta and Google campaigns, and using A/B testing and performance metrics (retention, best-performing creatives) to optimize results. In his current content manager role at JM, he oversees end-to-end creative production, managing a team, approving final assets, and aligning creative with performance goals. He is strongly AI-first, with extensive practical use of tools like Claude, ChatGPT, and Gemini to ideate, remove blank-page friction, and support the development of static and motion creative concepts and direct-response content. During his tenure as a Creative Strategist at PSM from February 2023 to May 2025, Mateo Carman gained direct experience scripting and directing high-volume Video Sales Letters (VSLs). In this role, he was responsible for transforming raw angles into human-centric stories. His work with VSLs and other video formats focused heavily on developing strong narrative hooks and maximizing viewer retention to drive engagement. Mateo has extensive agency and multi-brand experience across Argentina and international markets. Early in his career, he worked in several Argentine creative agencies as a social media copywriter, managing always-on content for a wide variety of brands and platforms. He has since evolved into a broader creative and strategy profile, and in his current role at JM (an agency for Pepsi Argentina), he serves as Content Manager, overseeing all creative content production for the agency’s clients. In this capacity he leads and approves content, coordinates closely with paid media teams, and ensures that creative output aligns with performance and brand objectives across multiple campaigns and markets. Industries: - Adult content / entertainment (PSM – production company in the US) - Streaming / entertainment (HBO – scripts for YouTube series) - Food delivery (PedidosYa – major LatAm food delivery brand) - Fashion / ecommerce (YM – Australian fashion and indigenous art products) - Sports betting / casino (BW – sports betting and casino platform) - Multi-country consumer markets (Canada, Brazil, Argentina, US, LatAm) - Various brands via Argentine creative agencies (multiple social and advertising clients) Skills: - Developing and executing creative and social media strategies across platforms - Creating static ad concepts and overseeing motion/video content production - Writing and refining direct-response ad copy and social content - Leading and managing creative/content teams, giving feedback and approvals - Collaborating closely with paid media managers (Meta and Google) and interpreting performance data - Running and using A/B tests and retention/engagement metrics to optimize creatives - Using AI tools (Claude, ChatGPT, Gemini) to ideate, generate, and refine creative assets and copy - Working across diverse industries and international markets (US, LatAm, Australia)

Key Achievements

- Grew and maintained paid subscriptions and new user registrations for multiple adult-content brands at PSM through tailored social and content strategies - Successfully adapted social and ad strategies to strict platform restrictions across Meta, X, and TikTok for sensitive content - Progressed from social media manager / copywriter into broader creative strategist and content manager roles, reflecting strong performance and trust - Led teams of copywriters and video editors, overseeing end-to-end creative production and final approvals for multi-country markets (US, Canada, Brazil, Argentina, LatAm) - Delivered effective social and content work for well-known brands such as HBO, PedidosYa, and BW across different industries and regions

Skills

Work Experience