George G.
Acquisition Specialist
Notable Highlight
Scaled a US CBD ecommerce brand from to six figures in 90 days using multi-account Meta infrastructure and compliance-first creative—operating in a flagged vertical where most accounts get banned in week one.
Experience Summary
Senior media buyer specializing in restricted verticals (CBD, supplements, wellness) with 2+ years of hands-on paid acquisition and CRO experience. Expert in compliance-sensitive ecommerce, multi-platform campaign management, landing page optimization, and attribution reporting. Demonstrated operator-level thinking on creative testing, funnel diagnosis, and revenue-driving mechanics across Meta, Google, Pinterest, and emerging platforms.
Key Achievements
- Scaled a US-based CBD eCommerce brand from to six figures in revenue within 90 days as the sole acquisition operator. - Achieved a 2.11x blended ROAS in a highly restricted CBD category through compliance-first advertising strategies and multi-account Meta infrastructure. - Built and managed paid acquisition systems across Meta, Google, Pinterest, and Taboola to reduce platform dependency and improve account longevity. - Led CRO initiatives across multiple eCommerce brands, identifying conversion bottlenecks and implementing optimization roadmaps based on heatmaps, session recordings, and funnel analysis. - Developed reporting infrastructures using Funnel.io and custom dashboards to track approximately 45 performance KPIs, including MER, CAC, ROAS, CTR, CPM, and Frequency. - Created and managed creative testing frameworks covering ad hooks, messaging angles, audiences, landing page variants, and offer positioning. - Built and operated an eCommerce business, gaining direct experience with customer acquisition, retention, upsells, checkout optimization, and lifetime value growth.
Skills
Work Experience
Acquisition Specialist
GM · United States (Remote) · Feb 2026 – May 2026
- Operate Meta campaigns across multiple ad accounts, pages, pixels, and domains — Business Manager hygiene maintained to keep flagged-vertical accounts alive.
- Run testing roadmaps across creative angles, hooks, audiences, and landing page variants — hypothesis-driven, not "vibes".
- Brief the creative team on UGC, statics, and VSL-style ads; distinguish hook problems from body problems when ads underperform.
- Diversify spend across Meta, Google, Pinterest, and Taboola to reduce platform-specific risk in restricted categories.
- Lead CRO operator for ecom clients — full audits, friction diagnosis, hypothesis design, A/B test execution, reporting.
- Diagnose landing page CVR using session recordings, heatmaps, and funnel data; identify why a page is converting at 1.8% instead of 4% and ship fixes.
- Test advertorial-style LPs vs direct-to-PDP traffic; built test backlog covering variant logic, price anchoring, post-purchase upsell, and mobile UX.
- Report via Funnel.io across ~45 KPIs (Spend, CPM, CTR, CPL, ROAS, Frequency, MER, CAC).
- Track blended vs platform-reported ROAS; understand when in-platform numbers are misleading and where post-iOS attribution gaps live.
- Operate Triple Whale, Hyros, or Northbeam — the attribution mental model (MER, nCAC, post-purchase surveys, blended over platform-reported) is in place.
Growth Marketer
GM · United States (Remote) · Sep 2025 – Feb 2026
- Structure a US CBD ecom brand end-to-end: positioning, creative production, ad account infrastructure, paid acquisition, funnel, reporting.
- Scale the brand from to six figures in revenue in 90 days using multi-account Meta infrastructure, compliance-first creative, and channel diversification across Pinterest and Taboola.
- Write and direct all creative angles, hooks, and copy for a flagged vertical — keep accounts alive and converting in a category where most operators get banned in week one.
- Analyze campaign performance against US CBD industry benchmarks: overall ROAS 2.11x, CPM ~ CTR 7.49% — identify the highest-leverage campaign (2.60x ROAS on significant spend) and recommend scaling it as the strategic focus.
- Build the reporting infrastructure (Excel trackers + Funnel.io dashboards) used to read the data behind in-platform numbers.
- Coordinate cross-functional execution with paid media, design, video, and CRO teammates on additional US client accounts.
- Contribute audits and competitive teardowns across supplements, wellness, beauty, food & beverage, cannabis, and CPG verticals (150+ brand swipe file).
CRO Strategist & Paid Media Manager
GM · United States (Remote) · Aug 2025 – Oct 2025
- Audit paid acquisition and funnel performance for US clients across supplements, wellness, beauty, food & beverage, cannabis, and CPG.
- Identify creative angles, landing page friction, checkout drop-offs, and post-purchase opportunities; recommend fixes prioritized by revenue impact.
- Deliver competitive teardowns that inform creative direction, paid strategy, and CRO priorities.
CRO Specialist (Freelance)
Aju. · Aracaju, Brazil (Remote) · Sep 2025 – Dec 2025
- Audit and optimize landing pages and email flows with focus on Conversion Rate Optimization.
- Build test hypotheses from analytics, heatmaps, and session recordings; validate changes before development.
- Deliver prioritized CRO backlogs and recommendations in English.
Growth Marketer (Freelance)
Aju. · Aracaju, Brazil (Remote) · Aug 2025 – Sep 2025
- Build funnel and acquisition strategies for early-stage ecom and digital product clients.
- Align paid media, landing pages, and email nurture into cohesive conversion funnels.
Owner / Operator
LM · Aracaju, Brazil · Jan 2024 – Aug 2025
- Run an ecom business end-to-end: product, paid acquisition, creative, funnel, CRO, retention.
- Execute checkout flow optimization, upsell and cross-sell implementation, variant strategy, and customer LTV.
- Develop operator-level intuition for what drives revenue in ecom: creative-market fit, CPM dynamics, funnel-stage drop-off, and repeat purchase.
Marketing Manager
NNDEESEEDS · Aracaju, Brazil · Mar 2023 – Jan 2024
- Own the institution's full marketing strategy and execution — sole marketing operator in a regulated, compliance-sensitive vertical.
- Manage paid traffic across Meta and Google — full ownership of planning, execution, and optimization.
- Build reporting routines to track campaign performance, conversion, and growth; establish the institution's first structured marketing reporting system.