Daniel B.

Experience Summary

Daniel is a senior Shopify-focused Tech Lead and Frontend Engineer with 10+ years of experience building e-commerce platforms and digital products. His background spans international agencies, consulting environments, and enterprise organizations including MK. He specializes in Shopify, Shopify Plus, Headless Commerce, Hydrogen, and Next.js, with extensive experience leading technical strategy, architecture decisions, and development teams. Throughout his career, Daniel has owned Shopify implementations from discovery through launch, working across storefront architecture, custom integrations, performance optimization, migrations, and headless commerce initiatives. He has led distributed teams, mentored developers, established engineering standards, and acted as the primary technical decision-maker for international consumer brands. His experience combines deep technical expertise with strong business awareness, consistently focusing on scalability, maintainability, conversion optimization, and revenue impact. He has worked extensively with multilingual and multi-currency Shopify environments and has significant exposure to enterprise integrations, APIs, and modern commerce architectures.

Key Achievements

- Led technical ownership of high-performance Shopify Plus and headless commerce builds for international ecommerce brands across agency and consulting environments. - Delivered measurable ecommerce performance improvements for major brands, including: - 60% reduction in Time to First Byte for Twillory through storefront performance optimization and CDN improvements - 35% increase in anniversary sale revenue for BYLT through a Hydrogen migration initiative - 22% conversion rate increase for Joyspring Vitamins through a headless commerce rebuild - 120% increase in product visits for Epic Gardening through unified Shopify and WordPress search architecture - Architected and executed Shopify Plus headless commerce implementations using Hydrogen, Next.js, Storefront APIs, and custom backend integrations. - Built custom Shopify applications and middleware layers that reduced critical API response times from several seconds to milliseconds through caching and backend optimization strategies. - Led development teams across complex Shopify ecosystems, including mentoring developers, conducting structured code reviews, improving engineering standards, and establishing scalable technical processes. - Worked extensively with Shopify Markets, multilingual storefronts, multi-currency setups, global payment integrations, and international ecommerce experiences. - Built and customized Shopify themes across both Shopify 1.0 and Online Store 2.0 environments while contributing to proprietary Shopify theme frameworks. - Developed scalable frontend and backend architectures using AWS services, React, Next.js, GraphQL, and custom integration layers.

Skills

Work Experience