Pedro C.

Experience Summary

is a senior Shopify Plus engineer and technical lead with more than 7 years of experience building, scaling, and optimizing direct-to-consumer e-commerce businesses. His background combines deep Shopify expertise with strong full-stack engineering capabilities, including JavaScript, TypeScript, Node.js, APIs, webhooks, analytics implementations, and enterprise-level integrations. Currently serving as a Lead Software Engineer at Ken., Pedro supports global consumer brands including Rogaine, Neostrata, and Exuviance, where he provides hands-on technical leadership, architects Shopify Plus solutions, reviews development work, and collaborates closely with product, marketing, and engineering stakeholders to deliver business-focused outcomes. Throughout his career, Pedro has worked extensively in Shopify-centric environments, leading platform migrations, architecting scalable e-commerce solutions, implementing Shopify Plus features, and supporting international commerce initiatives. His experience spans both agency and in-house environments, giving him exposure to a wide variety of DTC business models, technical ecosystems, and growth challenges.

Key Achievements

- Currently leads engineering initiatives for global Shopify Plus brands at Ken., collaborating across product, marketing, engineering, operations, UX/UI, and leadership teams. - Led multiple Salesforce Commerce Cloud to Shopify migrations at CT, contributing to 35–40% increases in conversion rates while improving first-party data collection and accelerating DTC launches. - Managed a Shopify Plus migration and platform optimization project for a Toronto-based subscription business that achieved 400% revenue growth over approximately 1.5 years. - Developed hands-on expertise with Shopify Markets, including multilingual storefronts, market-specific pricing, multi-currency setups, and international commerce configurations involving USD/EUR pricing and French localization. - Owned and supported integrations involving ERP systems, Salesforce, CRM platforms, analytics tools, APIs, GraphQL, and internal systems architecture. - Demonstrated proficiency with Google Merchant Center, Meta Commerce Manager, Google Analytics, Google Tag Manager, and Microsoft Clarity. - Served as technical lead reviewing PRs, mentoring developers, enforcing engineering best practices, and translating technical concepts into business-facing recommendations.

Skills

Shopify Plus, Shopify Markets, JavaScript, TypeScript, Node.js, Full-Stack Development, Shopify Theme Development, Shopify Migrations, Shopify Architecture, Custom App Development, API Integrations, Webhooks, ERP Integrations, CRM Integrations, NetSuite, Salesforce, Google Merchant Center, Meta Commerce Manager, Multilingual Storefronts, Multi-Currency Storefronts, DTC Commerce, A/B Testing, Analytics Integrations, Conversion Rate Optimization (CRO), Technical Leadership, Solution Architecture, Technical Strategy, Code Reviews, Developer Mentorship, Cross-Functional Collaboration, Build vs Buy Decision Making, E-commerce Platform Optimization, Product & Marketing Collaboration, International E-commerce, Performance Optimization, Shopify Plus Store Management, Third-Party Integrations, Commerce Platform Migration, Business Requirements Translation, Stakeholder Management, Team Leadership

Work Experience