Md F.

✨ Newly Added

Sales Director

Bangladesh$15,000/mo

Notable Highlight

Sales Director at FC who scaled IB networks across Asia, MENA, and Africa. Grew trading volumes significantly and led a rebranding initiative that raised brand awareness 50% in target markets.

Experience Summary

Mehsam has 7+ years of experience across performance marketing, sales, and marketing leadership, with a strong background in Forex and financial services marketing. He also previously co-founded a marketing company that served private yacht and private jet clients, giving him exposure to premium/luxury segments in addition to financial services. His experience includes managing large paid media budgets, scaling campaigns across Meta, TikTok, and Google, optimizing funnels, monitoring CAC and LTV, and leading teams. He also uses AI tools in his day-to-day workflow for creative generation, copy, performance analysis, reporting, and campaign optimization. KEY SKILLS: - He has experience managing paid media budgets at scale, including average daily spend of k–k and peak daily spend of k–k. - He has worked across Meta, TikTok, and Google, with TikTok and Meta described as the strongest-performing channels in his experience. - He is experienced in funnel optimization, audience segmentation, retargeting, localization, and monitoring funnel leakage. - He tracks core performance metrics such as CAC, LTV, retention, activation rate, and funnel conversion rate. - He has managed a team of 25 people and has leadership experience across sales and marketing functions. - He uses AI tools including Claude, ChatGPT, Midjourney, AdCreative.ai, Perplexity AI, Google Ad Scripts, Luca Studio AI, and Meta Advantage Plus. - He has experience supporting affiliate-led acquisition in the Forex sector and has also worked with YouTube campaigns. INDUSTRIES WORKED WITH: - Forex - Financial services - Marketing agency/services - Private yachts - Private jets - Motorsports sponsorship marketing TOOLS & TECHNICAL SKILLS: - Meta - Google - TikTok - YouTube - Affiliate marketing - Funnel optimization - Audience segmentation - Retargeting - Localization - CAC/LTV analysis - Retention analysis - Activation rate analysis - Funnel conversion analysis - Creative testing - Performance reporting - Claude - ChatGPT - Midjourney - AdCreative.ai - Google Ad Scripts - Luca Studio AI - Perplexity AI - Meta Advantage Plus

Key Achievements

One significant achievement he highlighted was helping deliver a campaign in the Forex space that generated around million in total sales in roughly three weeks, with peak daily spend reaching about k–k. He described this work as involving not only ad spend, but also creative iteration and funnel optimization, with most of the budget going to ads. He also shared that he helped scale a private yacht company’s social media presence from zero to around 20,000 followers within the first month by building the social presence, content, website, and funnel from the ground up. In addition, he cited his involvement in marketing tied to FX Pro’s partnership with the McLaren Formula 1 team as a standout achievement, noting both the campaign success and the exposure that came with it.

Skills

FX & CFD Market Development, Sales Strategy & KPI Setting, IB & Affiliate Network Management, Client Acquisition & Retention, Partnership Negotiation, MT4/MT5 Platform Knowledge, Regulatory & Compliance, Digital Marketing & SEO, CRM & Data Analytics, Team Leadership & Coaching, Adobe Photoshop, Video Editing, Google Ads, Meta Ads, Social Media Marketing, Content Marketing, Customer Segmentation, Prospecting, Data Science Methodology, Google Analytics, Business Development, Market Analysis, Campaign Management, Lead Generation

Work Experience

Sales Director

FC · Feb 2025 – Present

Define and implement KPI frameworks for IBs (Introducing Brokers) and BDMs, aligning individual targets with overall company revenue goals.
Build and manage a high-performing BDM team, providing coaching, performance reviews, and strategic direction to maximise partner network growth.
Design and execute partner retention programmes, improving long-term IB engagement and reducing churn across key markets.
Identify and penetrate new regional markets, developing tailored go-to-market strategies for Asia, MENA, and emerging economies.
Collaborate cross-functionally with marketing, product, and compliance teams to optimise trading conditions, promotions, and onboarding flows.
Track and analyse trading volumes, acquisition data, and partner performance metrics to continuously refine sales strategy.

Digital Marketing Specialist

DEX · United Kingdom · Mar 2024 – Dec 2024

Lead digital strategy across Google Ads, social media, and content channels, boosting overall engagement by 30%.
Implement data-driven SEO improvements, growing organic traffic by 40% within six months.
Reposition brand identity through targeted campaigns for tech exhibitions, increasing brand recognition.

Senior Business Development Manager

AF · Jan 2024 – Jan 2025

Spearhead global client acquisition and partnership strategies, achieving significant increase in active traders.
Expand AF's presence in emerging and mature FX markets through targeted B2B and B2C initiatives.
Manage high-value IB relationships to maximise trading volumes and long-term partner retention.
Collaborate with marketing and product teams to introduce competitive trading conditions and client-facing promotions.

Marketing Executive

DEX · Jan 2023 – Mar 2024

Manage end-to-end marketing campaigns for product launches and events, delivering on time and on budget.
Run influencer campaigns that drive 20% sales growth within target demographics.
Analyse market segments to fine-tune messaging and improve lead quality.

Business Development Manager

OF · 2023 – 2024

Build and nurture key partnerships in Asia and MENA, growing IB and affiliate networks substantially.
Conduct competitor and market analysis to optimise acquisition strategies and increase market share.
Launch regional campaigns in collaboration with marketing teams, boosting client engagement across target segments.

Business Development Executive

BDS. · 2022 – 2023

Develop and maintain client and partner relationships, focusing on long-term profitability and satisfaction.
Structure tailored partnership programmes, leading to measurable growth in active accounts.
Coordinate with compliance and support teams to ensure smooth onboarding and high service quality.

Partnership Development Associate

Exn. · 2021 – 2022

Support the expansion of IB networks across multiple regions, contributing to broker growth targets.
Assist in executing localised marketing strategies that improve brand visibility among retail traders.
Contribute to onboarding processes for new partners, ensuring seamless integration and early engagement.