Patricia A.

Web Designer

Philippines3+ years experience$3,500/mo

Compare at US rates $10,500/mo?

Notable Highlight

Redesigned Anker Philippines UI, driving an 84% increase in checkout reach and 110% conversion lift within two months. Brings design system expertise and user-centered research across e-commerce and SaaS.

Experience Summary

UI/UX Designer with 3+ years of experience in e-commerce, SaaS, and higher education. Specialized in design systems, information architecture, and user research. Proficient in Figma, Shopify, and WordPress with a track record of measurable conversion improvements.

Key Achievements

Managed multiple Shopify-based e-commerce projects from design through deployment.
Combined UX strategy with analytics and AI-assisted tools to inform data-backed design decisions.
Redesigned and optimized websites to improve user engagement and conversion rates.
Leveraged Google Analytics (GA4) and AI tools like Claude to analyze customer behavior and identify website performance issues.
Balanced visually appealing UI with business-driven UX outcomes focused on revenue generation.
Maintained ongoing collaboration with previous e-commerce teams while employed full-time, demonstrating strong ownership and commitment to projects.

Skills

FigmaFramerShopifyWordPress/ElementorHTMLCSSJavaScriptLiquidBootstrapGitHubCanvaDesign systemsInformation ArchitectureA/B testingUsability testingUser researchWireframingResponsive design

Work Experience

Web Designer

DLSU · Feb 2025 - Present

Design UI for university stakeholders.
Update departmental pages using WordPress (Elementor and Gutenberg).
Create banners and publication materials.
Conduct user interviews and usability testing to gather insights and identify user pain points.

UI/UX Designer

GC · Jul 2023 - Feb 2025

Employ design system, components, and variable tokens to ensure future-proof designs.
Conduct A/B testing to continuously optimize design decisions based on real user behavior.
Implement structured Information Architecture (IA) strategies for optimal user experience and client goals.
Create UI projects for well-known e-commerce brands, earning multitude commendation from clients.
Translate design into Shopify responsive websites.

User Research Design Volunteer

a previous company · Feb 2023 - May 2024

Advocate for user needs by conducting SWOT analysis to understand market demand.
Conduct usability testing through internal assessment to ensure designs are functional and user-centered.
Conceptualize and design wireframes for website improvement.

UI/UX Design Intern

BL · Mar 2023 - Jun 2023

Design low-fidelity wireframes and high-fidelity prototypes that adhere to the BL design system.
Reduce user task completion time by strategizing optimal design implementations.
Collaborate with developers by writing design specifications to ensure design feasibility without compromising user experience given timeline constraints.
Create infographics and digital designs for company products.

Freelance UI Designer

BA · Feb 2022 - Apr 2022

Create intuitive and user-friendly web and mobile interfaces following design best practices.
Conduct comprehensive user research leading to successful implementation of intuitive design solutions that enhance overall user experience.