Notable Highlight
Redesigned Anker Philippines UI, driving an 84% increase in checkout reach and 110% conversion lift within two months. Brings design system expertise and user-centered research across e-commerce and SaaS.
Experience Summary
UI/UX Designer with 3+ years of experience in e-commerce, SaaS, and higher education. Specialized in design systems, information architecture, and user research. Proficient in Figma, Shopify, and WordPress with a track record of measurable conversion improvements.
Key Achievements
- Managed multiple Shopify-based e-commerce projects from design through deployment. - Combined UX strategy with analytics and AI-assisted tools to inform data-backed design decisions. - Redesigned and optimized websites to improve user engagement and conversion rates. - Leveraged Google Analytics (GA4) and AI tools like Claude to analyze customer behavior and identify website performance issues. - Balanced visually appealing UI with business-driven UX outcomes focused on revenue generation. - Maintained ongoing collaboration with previous e-commerce teams while employed full-time, demonstrating strong ownership and commitment to projects.
Skills
Work Experience
Web Designer
DLSU · Feb 2025 – Present
- Design UI for university stakeholders.
- Update departmental pages using WordPress (Elementor and Gutenberg).
- Create banners and publication materials.
- Conduct user interviews and usability testing to gather insights and identify user pain points.
UI/UX Designer
GC · Jul 2023 – Feb 2025
- Employ design system, components, and variable tokens to ensure future-proof designs.
- Conduct A/B testing to continuously optimize design decisions based on real user behavior.
- Implement structured Information Architecture (IA) strategies for optimal user experience and client goals.
- Create UI projects for well-known e-commerce brands, earning multitude commendation from clients.
- Translate design into Shopify responsive websites.
User Research Design Volunteer
Nit. · Feb 2023 – May 2024
- Advocate for user needs by conducting SWOT analysis to understand market demand.
- Conduct usability testing through internal assessment to ensure designs are functional and user-centered.
- Conceptualize and design wireframes for website improvement.
UI/UX Design Intern
BL · Mar 2023 – Jun 2023
- Design low-fidelity wireframes and high-fidelity prototypes that adhere to the BL design system.
- Reduce user task completion time by strategizing optimal design implementations.
- Collaborate with developers by writing design specifications to ensure design feasibility without compromising user experience given timeline constraints.
- Create infographics and digital designs for company products.
Freelance UI Designer
BA · Feb 2022 – Apr 2022
- Create intuitive and user-friendly web and mobile interfaces following design best practices.
- Conduct comprehensive user research leading to successful implementation of intuitive design solutions that enhance overall user experience.