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Ralph M.

Graphic Designer

Philippines5+ years experience$3,400/mo

Notable Highlight

Developed advanced AI-generated marketing imagery that achieved commercial production quality with no visible AI artifacts.

Experience Summary

Ralph R. is a highly skilled Graphic Designer and AI-Powered Creative Specialist with extensive experience developing marketing assets, digital advertising creatives, product imagery, branding materials, and AI-generated visual content for technology, beauty, and e-commerce brands. His expertise combines traditional graphic design principles with advanced AI-assisted creative workflows, allowing him to produce high-quality visual assets efficiently while maintaining strict brand standards. Currently serving as a Marketing Graphic Designer for Snapper, a California-based technology company, Ralph is responsible for creating static advertisements, email marketing designs, social media creatives, and video assets that support customer acquisition and brand growth initiatives. He regularly leverages AI-generated imagery to overcome production limitations and create professional-grade marketing assets without requiring costly photoshoots. Prior to Snapper, Ralph worked as Lead Graphic Designer for Luminous Milano, a beauty brand where he built the brand's visual identity from the ground up. His responsibilities included designing product packaging, creating lifestyle imagery, developing website visuals, producing advertising creatives, and establishing a cohesive brand presence across digital and physical touchpoints. Ralph also specialized in AI image generation and enhancement, creating highly realistic visual assets while meticulously correcting imperfections commonly associated with AI-generated imagery. His expertise enables him to produce commercial-quality content with no visible AI artifacts, making his work suitable for premium marketing campaigns and e-commerce environments. His background also includes experience as a Production Artist at PA, where he created print-ready assets and customized products while maintaining high production accuracy and quality standards. Ralph brings a modern, AI-first approach to design while maintaining strong proficiency in traditional design software and marketing best practices. His experience spans advertising, branding, e-commerce, email marketing, social media, print production, and creative automation, making him a versatile creative professional capable of supporting both startup and enterprise-level organizations.

Key Achievements

- Built and maintained complete visual identities for beauty and consumer brands, including packaging, website assets, lifestyle imagery, and advertising creatives. - Successfully served as Lead Graphic Designer for Luminous Milano, creating all major visual assets that supported brand growth and market positioning. - Developed advanced AI-generated marketing imagery that achieved commercial production quality with no visible AI artifacts. - Combined AI-generated content with professional design workflows to significantly reduce production costs and turnaround times. - Created advertising assets across multiple digital platforms including Meta, TikTok, LinkedIn, email marketing, and website campaigns. - Produced high-quality marketing assets for a California-based technology company supporting customer acquisition and brand awareness initiatives. - Built expertise across both static and dynamic creative formats, enabling support for full-funnel marketing campaigns. - Delivered print-ready production files and customized design assets with exceptional attention to detail and quality control. - Established a reputation for AI-enhanced creative production, leveraging cutting-edge tools while maintaining professional design standards. - Successfully merged traditional graphic design expertise with emerging AI technologies, positioning himself as a modern creative professional capable of scaling content production efficiently.

Skills

Graphic Design & Creative Production, Graphic Design, Digital Design, Marketing Creative Development, Advertising Design, Social Media Design, Branding & Visual Identity, Product Marketing Assets, Campaign Creative Development, Creative Direction, Layout Design, Print Design, Production Design, Visual Storytelling, E-Commerce & Brand Design, Product Packaging Design, E-Commerce Creative Assets, Website Imagery, Product Visualization, Lifestyle Image Creation, Product Launch Campaigns, Brand Asset Development, Conversion-Focused Creative Design, AI-Powered Creative Workflows, AI Image Generation, AI Image Enhancement, AI Asset Production, Prompt Engineering, AI Content Creation, AI Video Generation, AI-Assisted Design Workflows, AI Quality Control & Correction, Commercial AI Asset Development, Digital Marketing & Advertising, Meta Advertising Creatives, TikTok Ad Design, LinkedIn Ad Design, Static Display Ads, Dynamic Ad Creatives, Email Marketing Design, Performance Marketing Assets, Lead Generation Creative Support, Video & Motion Content, AI Video Creation, Marketing Video Assets, Short-Form Content Production, Motion Content Development, Creative Video Adaptation, Software & Platforms, Adobe Photoshop, Adobe Lightroom, Adobe Creative Suite, Figma, ChatGPT, Claude, Midjourney, Stable Diffusion, SeaArt Dream, Nano AI, Banana Flux, Kling, Google Video VO, Sora, Runway

Work Experience

Graphic Designer

Sna. · Ortigas, Pasig City, Philippines · Sep 2025 – Present

  • Design and produce email marketing assets in collaboration with the Email Marketing Manager, driving engagement and conversion across campaigns.
  • Create and deploy digital ads on Google Ads, optimizing creative performance to increase CTR and lead conversion into paying customers.
  • Develop promotional materials, presentation decks, and branded merchandise to support marketing, sales, and company-wide initiatives.
  • Ensure brand consistency and visual quality across all digital and print channels to strengthen overall brand presence.

Operations Shift Lead

Sna. · Ortigas, Pasig City, Philippines · Jun 2025 – Sep 2025

  • Supervise and coach a team of 10 employees, managing task assignments, monitoring performance metrics, and ensuring optimal workflow continuity and shift coverage.
  • Act as the primary point of contact for escalations, resolving customer and operational issues promptly to minimize service disruptions and maintain quality standards.
  • Collaborate cross-functionally with management and other departments to streamline communication, improve efficiency, and support data-driven leadership decisions through detailed shift reports.
  • Lead onboarding, mentoring, and training initiatives for new hires, reducing ramp-up time by 30% and enhancing team productivity and engagement.

Photo Editing Specialist

Sna. · Ortigas, Pasig City, Philippines · Jan 2024 – Jun 2025

  • Utilize Photoshop, Lightroom, Playground AI, Adobe Firefly, ChatGPT, DALL-E, and Midjourney to create and manipulate images for e-commerce websites such as DoorDash, Deliveroo, Pet Circle, GoDaddy, and Sur la Table.
  • Leverage prompt engineering to teach AI innovative methods for generating images.
  • Collaborate closely with clients to understand their vision, requirements, and deliver design orders within specified timelines.
  • Efficiently manage multiple projects simultaneously while maintaining attention to detail and meeting client expectations.

Brand Identity Designer

LM · Naples, Florida, USA (Remote) · Sep 2024 – Feb 2026

  • Design high-quality static visuals, graphics, ads, sales funnel images, and packaging using Illustrator, Photoshop, and AI-powered tools.
  • Leverage AI and prompt engineering to generate innovative and precise image designs.
  • Collaborate with the marketing team to develop compelling visuals while managing multiple projects efficiently.

Production Artist

PA · Calabasas, California, USA (Remote) · Sep 2023 – Sep 2025

  • Produce polished, high-quality assets by organizing and optimizing existing photography, seamlessly integrating multiple design elements into cohesive visual compositions.
  • Partner with the Art Director, designers, and production teams to refine creative concepts and deliver visually consistent, on-brand materials across channels.
  • Take initiative to clarify project goals and timelines, ensuring every deliverable meets creative standards, deadlines, and client expectations.

Part-Time Graphic Designer

Fiv. · Plaridel, Bulacan, Philippines · Aug 2021 – Dec 2023

  • Create logos, banners, social media graphics, infographics, and other promotional materials while ensuring high-quality and engaging designs.
  • Efficiently manage multiple projects simultaneously while maintaining attention to detail and meeting client expectations.

Council President

CSCCM · City of Malolos, Bulacan, Philippines · Aug 2022 – Jul 2023

  • Lead and represent the College of Accountancy, Management, and Technology (CAMT), driving academic initiatives and student engagement through conferences, speaker sessions, and community events.
  • Build strategic partnerships with university organizations and external groups including Every Nation Campus, Chimmy Philippines, and Domino's Pizza Philippines to support student programs.
  • Spearhead community outreach projects in Malolos, Bulacan, fostering social responsibility and student involvement.

Assistant Auditor

USCCM · City of Malolos, Bulacan, Philippines · Aug 2021 – Jul 2022

  • Examine, audit, and settle all accounts pertaining to revenues and receipts from whatever sources. Monitor the account of expenditures of the council.
  • Assume leadership roles as Chairperson for various events and organize conferences, speaker events, and university events.
  • Produce impactful publicity materials for the announcements and communications of the council. Adopt communities in Malolos, Bulacan for community outreach.

Sourced by Siphe Nleya