Plicia V.
Sales & Partnerships Lead, Growth Operations & Partner-Led GTM
Notable Highlight
Built outbound business development from zero at Nom., generating 120+ qualified opportunities in 6 months. Led sales and partnerships at an AI/HR platform, activating 10 strategic partnerships in the first 60 days.
Experience Summary
Operations and growth professional with 6+ years supporting CEOs, building commercial systems, and driving cross-functional execution across SaaS, AI, fintech, and consulting. Expert in CRM implementation, partnership development, enterprise sales, and founder-led team enablement in remote, international environments.
Key Achievements
- Built the outbound business development function from scratch at Nom., designing processes, SOPs, tooling, outreach frameworks, and pipeline management systems that generated more than 120 qualified opportunities within the first six months. - Created and activated 10 strategic partnerships within the first 60 days at Map., establishing a scalable partner-led growth motion and expanding acquisition opportunities within the AI and HR technology ecosystem. - Supported CRM implementation initiatives and operational process mapping at Tra., helping leadership improve visibility, documentation, accountability, and execution tracking across commercial projects. - Trained and onboarded junior business development team members by building repeatable sales and operational processes, creating scalable documentation and workflows for continued team execution. - Worked directly with CEOs and executive stakeholders on business development coordination, reporting, project tracking, action management, meeting documentation, and strategic follow-up across multiple organizations.
Skills
Work Experience
Sales & Partnerships Lead, Growth Operations & Partner-Led GTM
Map. · Remote · Jan 2026 – Present
- Lead sales and partnerships initiatives to drive pipeline, market expansion, and partner-led revenue across AI and HR technology environments.
- Own commercial conversations and account relationships from prospecting and qualification through deal progression, relationship management, and growth opportunities.
- Build and activate 10 strategic partnerships within the first 60 days, supporting scalable acquisition, distribution, and executive relationship building.
- Develop API and integration partnerships to expand product adoption and create partner-led revenue opportunities.
- Represent the company at SXSW 2026 and co-host executive dinners in Austin and Palo Alto, converting relationship-driven engagement into qualified pipeline.
Executive Assistant to the CEO, Commercial Operations & CRM Implementation
Tra. · Remote · Sep 2025 – Dec 2025
- Support the CEO and leadership team with business development coordination, executive communication, research, operational follow-up, and structured documentation across ongoing commercial priorities.
- Coordinate cross-functional projects, track milestones, document open items, and ensure deliverables move forward with clear ownership, deadlines, and accountability.
- Support Microsoft Dynamics CRM implementation, including process mapping, CRM reporting, tracker design, action logs, and follow-up management.
- Prepare written updates, meeting notes, status summaries, and handover documentation to support leadership decision-making and internal alignment.
- Handle confidential information and leadership-level communication with discretion, professionalism, responsiveness, and attention to detail.
Sales Manager, Enterprise SaaS & Commercial Execution
AD · Remote · Jan 2025 – Sep 2025
- Manage enterprise sales cycles for global and US-based clients on SAP S/4HANA and cloud transformation opportunities, with deal sizes ranging from K to M+.
- Run discovery, stakeholder alignment, proposal coordination, follow-up, and deal progression across complex multi-stakeholder accounts.
- Collaborate with solution architecture and delivery teams to translate customer needs into clear solution paths, commercial next steps, and execution requirements.
- Maintain pipeline visibility, CRM updates, stakeholder communication, and structured follow-up across long sales cycles.
Strategic Partnerships & Business Development Manager
Nom. · Remote · Apr 2023 – Oct 2024
- Build outbound business development from zero, including ICP definition, tooling, prospect research, outreach structure, pipeline tracking, and partner qualification.
- Generate 120+ qualified opportunities within the first 6 months through structured outbound, partner-led GTM, and consistent commercial follow-up.
- Build and manage 50+ strategic partners across fintechs, digital banks, global platforms, affiliate networks, creator platforms, and payment ecosystems.
- Act as the commercial point of contact for partners and prospects, managing relationships from first conversation through activation, growth, retention, and recurring transaction volume.
- Train two junior BDRs to follow the outbound process, research standards, qualification logic, messaging, and CRM routines created.
Business Development Representative, LATAM GTM
Wob. · Remote · Oct 2021 – Mar 2023
- Generate consistent pipeline across Brazil and Mexico through outbound prospecting, lead qualification, and structured discovery conversations focused on ICP fit.
- Support GTM execution for Mexico market entry by adapting ICP, messaging, enablement materials, and target account strategy for a new market.
- Support executives with CRM updates, pipeline management, forecasting input, and follow-up discipline across active opportunities.
Procurement & Compliance Analyst
Acc. · Belo Horizonte, Brazil · Feb 2019 – Sep 2021
- Support global enterprise clients in regulated environments, working with vendors and internal teams across the US, Canada, Finance, Legal, Operations, and Technology.
- Conduct KYC/AML checks, supplier due diligence, compliance validations, escalation management, and audit documentation under strict governance requirements.
- Develop strong habits in process discipline, documentation accuracy, SLA follow-up, and operational risk management.