Abdul K.

Experience Summary

Abdul is a performance marketer and creative strategist with over four years of experience helping eCommerce brands scale through Meta and TikTok advertising. His expertise spans media buying, creative strategy, competitor research, and conversion-focused growth, positioning him well for DTC brands that prioritize creative performance as a primary growth lever. A key strength is his deep understanding of the post-Andromeda advertising environment. His approach prioritizes creative-led targeting over traditional audience segmentation, leveraging Meta Advantage+ (Andromeda) to allow Meta's AI systems to optimize delivery while he focuses on developing and testing high-performing creative concepts. He has scaled multiple eCommerce brands from launch to significant revenue milestones, currently oversees approximately in monthly ad spend, and has managed both brand-side growth initiatives and agency-side client portfolios. His background includes managing campaigns across Meta and TikTok while developing creative frameworks centered on customer psychology, competitor intelligence, and systematic testing.

Key Achievements

- Demonstrated hands-on experience with Meta Advantage+ (Andromeda), using creative-first campaign structures to maximize Meta's AI-driven optimization capabilities. - Managed approximately in advertising spend across multiple eCommerce brands. - Scaled brands from to in revenue through Meta advertising, creative testing, and TikTok Shop integration. - Developed a structured creative testing process combining competitor analysis, customer pain-point research, psychological hooks, UGC production, and performance-driven iteration. - Employed a disciplined scaling methodology that launched campaigns at approximately /day and increased budgets by 10% increments based on 48–72 hours of performance data. - Led creative strategy initiatives focused on high-emotion direct-response advertising to improve engagement, conversion rates, and ROAS. - Managed and consulted on Meta advertising campaigns for a portfolio of more than 89 US-based eCommerce brands while working with an Inc. 5000 agency. - Conducted advanced competitor research using Minea, Dropship.io, and SimilarWeb to identify winning products, market opportunities, and creative angles. - Integrated TikTok Shop and Meta advertising strategies to create multi-channel acquisition systems for eCommerce brands.

Skills

Work Experience