Notable Highlight
Directly oversaw and designed the creative launch of one of the very first major e-commerce platforms in Peru for "Do It Accessories," a highly recognized market leader in women's fashion accessories at the time.
Experience Summary
Martha Chávez Cárdenas is an accomplished Graphic Designer with over eight years of experience specializing in the e-commerce and retail sectors. Throughout her career trajectory, she has successfully transitioned from driving foundational digital transformations in Latin America to executing high-volume creative production for a prominent US-based design agency. Her specialized niche centers on developing high-impact print and digital marketing collateral for beauty, fashion, and travel accessory brands. Demonstrating an impressive capacity for scale, she has proven her ability to balance over 20 distinct corporate clients daily while maintaining rapid turnaround times.
Key Achievements
Directly oversaw and designed the creative launch of one of the very first major e-commerce platforms in Peru for "Do It Accessories," a highly recognized market leader in women's fashion accessories at the time. Successfully managed the daily creative pipelines of over 20 concurrent cross-sector clients (spanning real estate, transportation, sports, and travel) while operating within a fast-paced US agency structure, optimizing delivery speeds without sacrificing quality.
Skills
Work Experience
Quality Specialist
DP · Scottsdale, AZ · Remote · Nov 2023 – May 2026
- Prioritize the quality of every design project, ensuring compliance with company standards and strict design principles, including hierarchy, aesthetics, text formatting, brand guidelines, and layout.
- Cross-collaborate with the creative team to guarantee all projects adhere to specific briefs and client requirements, providing actionable feedback to guide design work toward optimal outcomes.
- Analyze and report opportunities for improvement in Quality Team process optimization.
Senior E-Commerce Designer
PM · Lima, Peru · 2022 – 2023
- Conceptualize and design Key Visuals for e-commerce sales campaigns and adapt them to digital formats for web, social media, paid media, and CRM.
- Manage product uploading, inventory control, pricing, promotions, and content in VTEX.
- Design, implement, and schedule email marketing campaigns in Woowup.
- Design print and digital materials for Mumuso stores.
Senior E-Commerce Designer
Top. · Lima, Peru · 2021 – 2022
- Design Key Visuals for online sales campaigns and apply graphic style across the website, OOH advertising, and paid media on Facebook and Google Display.
- Create landing pages for new collection launches and live streamings; redesign the main website.
- Implement email templates for time optimization during key sales campaigns such as Cyber Days and Final Sales.
Corporate Comms Designer
Yan. · Lima, Peru · 2018 – 2019
- Collaborate with the Copywriting team to design print and digital materials and display counters for corporate events, workshops, product launches, and new collection releases.
Web & Graphic Designer
Ias. · Lima, Peru · 2015 – 2017
- Design landing pages for the brand's e-commerce site launch and create emails and social media assets following the content calendar.
- Develop POP and store window displays; design packaging for makeup, jewelry, and small fashion accessories.
- Produce and edit product and lifestyle photography.