Keizer C.
✨ Newly AddedHead of Social Media and Creative Strategy
Notable Highlight
Grew Instagram audience by 18% in 6 months while increasing content reach by 550%, engaging 38,904 unique users. Produced Reels with up to 33K views, driving a 42% lift in engagement.
Experience Summary
Social Media Manager & Digital Marketing Strategist with 4+ years of experience helping lifestyle, hospitality, and small business brands grow through culture-driven storytelling and data-informed campaigns. Translated complex marketing, algorithm shifts, and content strategies into actionable blueprints for entrepreneurs and small teams. Partnered with creators, brands, and companies across Instagram, TikTok, and other platforms to develop social content, shape campaign strategy, and lead end-to-end content production. Focused on removing technical noise to unlock creative confidence, sharpen brand voice, and build high-converting communities. Completed a Global MBA in Barcelona and connected creative execution with business strategy for international and remote-first teams.
Key Achievements
Grew Instagram audience by 18% in 6 months while increasing content reach by 550%, engaging 38,904 unique users. Produced Reels with up to 33K views, driving a 42% lift in engagement. Delivered 20+ lifestyle brand campaigns generating 15–30% engagement uplift each, and created 200+ SEO-optimized articles that improved organic traffic and rankings across multiple clients. At AD, led Instagram reach up 550%, audience growth up 18% in 6 months, and a 42% engagement lift on key Reels with stronger saves and shares across priority content. Across other clients, delivered 15–60% engagement growth by aligning content with brand identity, audience behavior, and platform trends. Partnered with brand ambassadors, influencers, and UGC creators to build authentic partnerships that strengthened storytelling, expanded reach, and deepened community connection.
Skills
Work Experience
Social Media & Creatives
TBC · Barcelona, ES · Aug 2025 – Present
- Execute data-driven content calendars and platform strategies across Instagram, TikTok, and Facebook to maintain a cohesive brand narrative.
- Capture and curate high-impact photography and short-form video that foster community engagement and highlight shared experiences.
- Lead end-to-end production of visual assets, aligning digital aesthetics with event experiences and long-term brand goals.
Content Creator
FUNB · Barcelona, ES · Apr 2025 – Present
- Provide visual direction and storytelling for live events, translating talks into compelling social content.
Head of Social Media and Creative Strategy
AD · Siargao Island, PH · Aug 2023 – Feb 2025
- Grew Instagram audience by 18% in 6 months through culture-led storytelling, cohesive visuals, and consistent content cadence.
- Increased content reach by 550%, connecting with 38,904 unique users and significantly expanding brand awareness.
- Produced Reels with up to 33K views, driving a 42% lift in engagement and higher saves/shares on key campaigns.
- Ran targeted Meta ad campaigns that generated 65% of total views on viral content, amplifying organic traction.
- Managed end-to-end social presence: strategy, content calendar, production briefs, publishing, community management, and reporting.
Social Media & Content Strategist
Fre. · Siargao Island, PH · Jan 2022 – Feb 2025
- Designed social and content strategies for lifestyle and hospitality brands, increasing engagement by 25–60% across Instagram and Facebook.
- Built consistent, aesthetic online identities aligned with brand positioning and audience insights.
- Created SEO-aligned content for social and web, supporting improved organic visibility for multiple small businesses.
Marketing Associate
TJS · Metro Manila (Remote) · Mar 2022 – Oct 2022
- Delivered 20+ campaigns for lifestyle brands, achieving 15–30% engagement uplift per campaign.
- Managed multi-brand content calendars, engagement tactics, and performance tracking across social channels.
Content Writer
Fre. · Remote · Jan 2021 – Nov 2024
- Produced 200+ SEO-optimized articles and social captions for lifestyle and home brands, contributing to higher organic traffic and rankings.