Agatha S.

Agatha is a Design Director and creative leader with approximately 20 years of experience spanning branding, graphic design, web design, marketing, social media, digital experiences, and product design. Throughout her career, she has worked with startups, SMBs, enterprise organizations, healthcare companies, wellness brands, and consumer-focused businesses, leading creative initiatives from strategy and concept development through execution and delivery. Her background combines deep creative expertise with extensive leadership experience. She spent nearly a decade leading and mentoring design teams, including scaling design organizations from 7 to 22 designers while managing cross-functional collaboration between creative, marketing, product, engineering, and client-facing teams. She has operated successfully in agency, consultancy, and in-house environments, supporting U.S.-based companies and distributed global teams. Agatha brought particularly strong experience in brand identity development, brand strategy, visual systems, campaign development, ecommerce creative, social media design, and full-funnel creative execution. She led discovery workshops, developed brand positioning frameworks, built visual identity systems, and translated strategic concepts into cohesive experiences across websites, ecommerce platforms, digital campaigns, social channels, and marketing assets. She also has relevant experience in the supplements, wellness, and fitness sectors. During her time at PA, she worked with supplement brands, developing brand identities, packaging, social media assets, and marketing collateral. Additionally, through projects such as Move, a connected fitness and wellness platform, she gained exposure to health-conscious consumer audiences and lifestyle-focused branding initiatives. Most recently, she served as a Design Director at a previous company, leading multidisciplinary teams and overseeing design delivery across a variety of client engagements. While her current work is heavily focused on product design, she is actively seeking an opportunity that allows her to return to brand strategy, identity development, and creative direction work, which she considers her strongest and most fulfilling area of expertise.

• •Built and scaled design organizations, growing a team from 7 to 22 designers while leading creative operations and cross-functional collaboration.
• •Accumulated approximately 20 years of experience across branding, marketing, digital design, product design, and creative leadership roles.
• •Led brand identity and creative strategy initiatives for supplement and wellness brands, overseeing logos, packaging, visual systems, social media assets, and marketing campaigns.
• •Managed multidisciplinary teams across the U.S., Canada, and Europe while establishing communication processes, design systems, and scalable creative workflows.