Notable Highlight
Built and scaled design organizations, including growing a team from 7 to 22 designers while leading creative operations and cross-functional collaboration. Accumulated approximately 20 years of experience across branding, marketing, digital design, product design, and creative leadership roles.
Experience Summary
is a Design Director and creative leader with approximately 20 years of experience spanning branding, graphic design, web design, marketing, social media, digital experiences, and product design. Throughout her career, she has worked with startups, SMBs, enterprise organizations, healthcare companies, wellness brands, and consumer-focused businesses, leading creative initiatives from strategy and concept development through execution and delivery. Her background combines deep creative expertise with extensive leadership experience. She spent nearly a decade leading and mentoring design teams, including scaling design organizations from 7 to 22 designers while managing cross-functional collaboration between creative, marketing, product, engineering, and client-facing teams. She has operated successfully in agency, consultancy, and in-house environments, supporting U.S.-based companies and distributed global teams. Agatha brought particularly strong experience in brand identity development, brand strategy, visual systems, campaign development, ecommerce creative, social media design, and full-funnel creative execution. She led discovery workshops, developed brand positioning frameworks, built visual identity systems, and translated strategic concepts into cohesive experiences across websites, ecommerce platforms, digital campaigns, social channels, and marketing assets. She also has relevant experience in the supplements, wellness, and fitness sectors. During her time at PA, she worked with supplement brands, developing brand identities, packaging, social media assets, and marketing collateral. Additionally, through projects such as Move, a connected fitness and wellness platform, she gained exposure to health-conscious consumer audiences and lifestyle-focused branding initiatives. Most recently, she served as a Design Director at Top., leading multidisciplinary teams and overseeing design delivery across a variety of client engagements. While her current work is heavily focused on product design, she is actively seeking an opportunity that allows her to return to brand strategy, identity development, and creative direction work, which she considers her strongest and most fulfilling area of expertise.
Key Achievements
* Built and scaled design organizations, growing a team from 7 to 22 designers while leading creative operations and cross-functional collaboration. * Accumulated approximately 20 years of experience across branding, marketing, digital design, product design, and creative leadership roles. * Led brand identity and creative strategy initiatives for supplement and wellness brands, overseeing logos, packaging, visual systems, social media assets, and marketing campaigns. * Managed multidisciplinary teams across the U.S., Canada, and Europe while establishing communication processes, design systems, and scalable creative workflows.
Skills
Work Experience
Design Director
Top. · May 2024 – Present
- Partner with executive stakeholders to define business and creative strategy.
- Lead multidisciplinary design teams across global client engagements.
- Drive project scope, resource planning, and operational execution.
- Recruit, mentor, and develop high-performing design talent.
- Align creative delivery with business objectives and organizational growth.
Design Manager
SS · Oct 2023 – Apr 2024
- Lead and mentor multidisciplinary design teams across product initiatives.
- Drive end-to-end product design from discovery to delivery.
- Translate business requirements into user-centered design strategies.
- Manage project timelines, budgets, and design operations.
- Collaborate with product, engineering, and QA teams to ensure successful delivery.
Design Manager
FSL · Jun 2021 – Sep 2023
- Lead and scale high-performing design teams across complex product initiatives.
- Mentor team members through regular 1:1s, feedback, and performance development.
- Drive product strategy through stakeholder workshops and discovery sessions.
- Define product requirements, priorities, and delivery roadmaps.
- Bridge design, product, and engineering teams to achieve business objectives.
Senior Visual Designer
GP · Mar 2017 – Nov 2017
- Lead visual design and art direction across digital brand experiences.
- Design web and product interfaces focused on usability and engagement.
- Create responsive websites aligned with business and user needs.
- Develop brand identities and integrated marketing assets.
- Produce digital campaigns and social content that strengthen brand presence.
Lead Designer
EPA · Aug 2013 – Apr 2016
- Lead multidisciplinary teams across branding, digital, and eCommerce projects.
- Collaborate with executive stakeholders to define creative and business strategy.
- Facilitate discovery workshops and strategic alignment sessions.
- Oversee UX/UI and performance marketing design initiatives.
- Build scalable brand systems across web, digital, and print channels.