Justine C.
Product Development & Brand Marketing Consultant
Notable Highlight
She previously managed 200+ SKUs and drove 13–15 collection launches, overseeing sourcing, supplier coordination, packaging development, and internal cross-functional alignment.
Experience Summary
Justine Marian Salvador Location: Philippines Availability: 2 weeks Justine brought more than 6 years of product and packaging development experience focused on makeup, skincare, and beauty tools. She managed end-to-end product development from brief to formula approval, packaging coordination, production follow-through, supplier management, and compliance support while handling a large SKU portfolio in a fast-paced beauty environment. Her background included working closely with directors, marketing, supply chain, formulators, and global suppliers, as well as maintaining BOMs and internal development databases. She was proficient in Asana, Excel, and Google Workspace.
Key Achievements
- Managed 200+ SKUs and drove 13–15 collection launches, overseeing sourcing, supplier coordination, packaging development, and cross-functional alignment. - Led a foundation stick launch spanning 16–18 shades, managing shade development and coordinating product and packaging considerations. The launch achieved strong sales performance and included support for launch events.
Skills
Has end-to-end product and packaging development experience across makeup, skincare, and beauty tools. Experienced in managing global suppliers, sample reviews, specification revisions, and cross-functional coordination with internal stakeholders. Has hands-on experience with BOM creation, SKU tracking, cost target management, and database documentation. Familiar with regulatory and ingredient compliance work and proficient in Asana, Excel, and Google Workspace.
Work Experience
Product Development & Brand Marketing Consultant
IC · Skincare & Makeup Startups · Aug 2024 – Present
- Partner with early-stage skincare and makeup brands to navigate the full product development lifecycle, from concept and consumer research through to commercial launch.
- Conduct market and competitor analysis to validate product-market fit and inform strategic brand positioning.
- Manage project timelines, budgets, and supplier coordination to ensure on-time, on-brief delivery.
- Collaborate with cross-functional teams to align product vision, formulation, packaging, and go-to-market strategy.
Assistant Brand Manager
FP(F · Allure Best of Beauty Award winner, distributed across PH, US, China & Southeast Asia · Sept 2023 – July 2024
- Led end-to-end product launch management with the Brand Manager, overseeing calendar planning and go-to-market strategy across makeup, skincare, and tool categories.
- Managed all aspects of shoot production — location scouting, casting, scheduling, and budget control — and supervised on-set execution.
- Coordinated across departments to align short- and long-term marketing objectives, monitoring job orders to ensure creative deadlines were consistently met.
- Tracked industry and retail trends across beauty and the broader consumer landscape to inform brand strategy.
Marketing Assistant Manager – Offline
FP(F · Apr 2023 – Sept 2023
- Led offline marketing strategy for company-owned stores, department stores, and pop-up activations.
- Planned and executed integrated campaigns spanning out-of-home, mall, and radio channels to drive brand awareness, customer acquisition, and sales.
Product Development Supervisor
FP(F · Mar 2021 – Apr 2023
- Supervised a portfolio of 50–60 products across base makeup, skincare, and beauty tools — with base and colored makeup carrying 10+ shade variants, contributing to a total of 200+ SKUs.
- Drove the successful launch of 14–15 collections, managing each from initial brief through formulation, packaging development, supplier sign-off, and commercial release.
- Led sourcing and evaluation of local and international suppliers, assessing partners on quality, feasibility, cost, and turnaround capacity.
- Coordinated with directors and cross-functional teams (marketing, creative, merchandising, logistics) to ensure aligned, on-schedule delivery.
- Prepared all documentary requirements — briefs, spec sheets, and approval documentation — and supported customer service on product clarifications and complaints.
Product Development Specialist
FP(F · July 2019 – Mar 2021
- Managed new product development from brief through formula approval, packaging design, and production across makeup, skincare, and beauty tool categories.
- Coordinated supplier relationships and tracked milestones across multiple concurrent product lines, collaborating with internal teams to ensure on-brand, on-brief delivery.
Junior Buyer
E(SHNS · Aug 2017 – Dec 2018
- Initiated first product development experience, managing small-format private label product lines — laying the foundation for a career-long specialization in product development.
- Managed buying, procurement, merchandise allocation, and product planning; monitored sales performance and oversaw distribution and logistics across multiple retail brands.
Merchandising Assistant
SS( · May 2017 – July 2017
- Supported merchandise selection, sales monitoring, distribution, allocation, and product planning for MUJI Philippines.
Recruitment Specialist
MFA · Aug 2016 – Apr 2017
- Managed end-to-end recruitment operations for client accounts across the Operations & Human Resources team.