Sashanna M.
✨ Newly AddedInfluencer Marketing Strategist
Notable Highlight
Managed 57 creators across 8 countries and coached 102 creators to secure paid brand deals, with 20 to 40% landing partnerships within 3 months. Generated 5M+ impressions across 40+ beauty, wellness, and lifestyle brands.
Experience Summary
Scaled influencer campaigns globally over six years, managing creator networks across eight countries and five or more simultaneous campaigns with budgets up to K. Developed expertise in UGC creator recruitment, brand strategy, contract negotiation, content review, and ROAS tracking across Instagram, TikTok, YouTube, and Pinterest.
Key Achievements
Generated 5M+ impressions across campaigns, managed 57 creators across 8 countries, worked with 40+ brands, and coached 102 creators with 20–40% securing paid partnerships within 3 months. Managed budgets up to K across up to 5 simultaneous campaigns and achieved 10–20% fee reductions in contract negotiations while maintaining quality relationships.
Skills
Work Experience
Influencer Marketing Strategist
BC · Remote / Global · Dec 2024 – Present
- Built and managed a vetted network of 57 creators across 8 countries, assessing 200 to 500 profiles using Modash and HypeAuditor for audience authenticity, engagement quality, and brand conflict history.
- Coach 102 creators through 1-on-1 sessions and group workshops, with 20 to 40% securing paid brand deals within 3 months. Authored a published UGC creator guide on landing and executing brand partnerships.
- Negotiate 50 to 100 contracts across flat-fee, performance-based, and usage rights structures, achieving 10 to 20% fee reductions while maintaining content quality and creator relationships.
- Review 150 to 300 pieces of creator content and built a structured review process that reduced approval turnaround to 1 to 2 days.
- Manage 3 to 5 simultaneous campaigns maintaining a 50 to 70% brand repeat rate and 50 to 75% creator retention rate across the portfolio.
Influencer Marketing and Partnership Strategy Consultant
BLACB · USA and Global · Feb 2022 – Mar 2024
- Led end-to-end influencer campaigns for beauty, haircare, wellness, and lifestyle brands across Instagram, TikTok, and Pinterest, contributing to 5M+ combined impressions across all client programs.
- Repositioned a natural haircare brand from the ground up, overhauling brand identity, messaging, and influencer strategy to align with market whitespace, delivering measurable engagement and perception improvements.
- Sourced and licensed UGC content for paid social amplification and built client-facing content libraries for repurposing across brand-owned channels.
- Managed budgets of K to K consistently on budget, tracking affiliate performance, promo codes, and ROI/ROAS to deliver clear strategic recommendations for each client.
Social Media and Influencer Strategist
MTN · Canada / Remote · Oct 2023 – Oct 2024
- Grew the organization's following by 48% through structured influencer collaborations, KPI-focused content planning, and mission-aligned storytelling across Instagram and TikTok.
- Streamlined campaign workflows and reporting systems while serving as primary liaison between internal leadership and external creator partners.
Influencer Campaign and Tourism Marketing Consultant
JMOTB · Japan · Oct 2024
- Developed influencer casting strategy and delivered performance-backed recommendations to senior government and private sector stakeholders for international tourism campaigns.
- Contributed to localized cross-channel influencer campaigns resulting in a 20% increase in regional visitor engagement.
Executive Assistant and Strategic Operations Partner
GEC( · Remote · Nov 2020 – Nov 2021 and Apr 2023 – Sep 2025
- Managed stakeholder communications, campaign deliverables, and cross-functional initiatives across multiple time zones for a consultancy serving global leaders and public figures, maintaining strict confidentiality throughout.
- Drafted executive briefs and performance summaries and built workflow systems that reduced response time and improved project tracking accuracy across internal and external stakeholders.