Notable Highlight
Executed Meta advertising campaigns that generated over 10 million views, significantly increasing visibility for a niche nonprofit brand. Supported advertising projects for globally recognized retail brands including IKEA, Nike, Adidas, Costco, and other major U.S. retail organizations.
Experience Summary
is a Graphic Designer with 8 years of experience working across international markets, including clients in the United States, Canada, and Australia. Throughout her career, she has supported organizations in industries such as retail, fashion, food, entertainment, technology, and nonprofit sectors, developing expertise in both creative design and marketing-focused initiatives. Her recent experience includes leading graphic design and marketing efforts for a U.S.-based nonprofit while also contributing to UX and web design projects for an IT company. She has worked extensively on digital advertising campaigns, email marketing, brand awareness initiatives, and creative asset development for major global retail brands. Carolina combines strong visual design capabilities with a data-driven mindset, leveraging campaign performance metrics and AI tools to optimize creative outcomes and marketing effectiveness.
Key Achievements
Executed Meta advertising campaigns that generated over 10 million views, significantly increasing visibility for a niche nonprofit brand. Supported advertising projects for globally recognized retail brands including IKEA, Nike, Adidas, Costco, and other major U.S. retail organizations.
Skills
Work Experience
Digital Marketing Consultant
BR · July 2024 – Present
- Develop communication strategy.
- Create content and graphic assets for social media.
- Execute email marketing campaigns.
- Manage paid media campaigns (Google Ads, LinkedIn, and Meta).
Sr. Graphic Designer
AG · Sept 2023 – Jan 2025
- Design +2500 static Google Ads.
- Create online brochures and catalogues.
- Design for world's top retailers including Adidas, Nike, Zara, IKEA, Target, Costco, Walmart, Home Depot, and others.
Art Director
AB · Oct 2021 – Sep 2023
- Establish art direction and guidelines for all channels.
- Manage brand partnerships.
- Execute photoshoots and fashion campaigns.
- Execute email marketing campaigns.
Freelance Graphic Designer
Upw. · 2017 – Present
- Achieve 90+ contracts.
- Work across fashion retail, food, entertainment, and beauty industries.
- Serve clients including Zilo Art (CA), Art Hall (CA), Revive Superfoods (CA), Gaelle Organic (US), and Tirtyl, now known as Skipper (AU).