Joseph S.
Product Manager
Notable Highlight
Led a ₱400M fertility and endocrinology biotech portfolio at Mer., on track to deliver 20% growth through independently developed marketing strategy and disciplined budget optimization.
Experience Summary
Marketing and commercial strategy professional with 5+ years across biotechnology, pharmaceuticals, medical devices, and institutional healthcare. Managed a ₱400M fertility portfolio at Mer. with P&L accountability. Proficient in market research, pricing strategy, product lifecycle management, and presenting commercial recommendations to senior leadership. INDUSTRIES WORKED WITH: - Retail - FMCG - Pharmaceutical - Supplements - Health and wellness - Consumer health - Biotechnology / specialty pharma
Key Achievements
Joseph grew the supplements category by approximately 10% at Wat., facilitating his transition to managing a larger OTC vitamins business valued at over 10 billion PHP. He repositioned Erceflora through close supplier collaboration and an omnichannel strategy spanning digital platforms and offline activations, driving triple-digit sales growth and establishing the brand as top-of-mind in the Philippines probiotics market. At Mer., he led a fertility awareness initiative and product launch designed to increase awareness, engage key stakeholders, and expand category access.
Skills
Work Experience
Biotech Product Manager – Fertility & Endocrinology
MH · Taguig, Philippines · Dec 2025 – Present
- Lead full marketing and lifecycle accountability for a ₱400M biotech portfolio (Pergoveris®, Gonal-F®, Saizen®), reporting directly to the General Manager.
- Independently design and execute annual marketing strategy aligned to revenue, market share, and growth objectives.
- Conduct structured market research and competitive analysis across fertility and endocrine segments.
- Develop pricing recommendations, promotional roadmaps, and segmentation strategies targeting OB-GYNs, REIs, and endocrinologists.
- Lead product launches including financial forecasting, distributor planning, and sales enablement.
- Oversee budget allocation and evaluate ROI across promotional investments.
- Monitor demand forecasting accuracy and inventory performance to mitigate supply risk.
- Present commercial performance reviews and strategic recommendations to senior leadership.
- Ensure compliance with pharmacovigilance and regulatory standards.
- Poised to deliver 20% portfolio growth through segmentation-led strategy, structured performance evaluation, and disciplined budget optimisation.
Category Manager – Health Business
WP · July 2025 – Dec 2025
- Lead strategic management of a ₱2B+ health category portfolio across cardiometabolic, women's health, digestive health, and dermatology segments.
- Develop category growth strategy integrating pricing optimisation, assortment planning, and promotional modelling.
- Conduct consumer and competitor analysis to identify whitespace and revenue expansion opportunities.
- Analyse margin contribution and sales trends to optimise portfolio mix.
- Advise supplier partners on lifecycle strategy and promotional investment allocation.
- Lead thematic campaigns supported by forecasting and ROI evaluation.
- Present performance reporting and growth recommendations to commercial leadership.
- Deliver double-digit category growth through data-driven portfolio optimisation and pricing strategy refinement.
Brand and Product Manager
AHAMC · Sept 2023 – May 2025
- Lead marketing strategy for hospital service lines across diagnostics, outpatient, and wellness segments.
- Develop annual marketing plans aligned with institutional revenue targets.
- Conduct patient behaviour analysis and competitor benchmarking.
- Advise on service packaging and pricing adjustments.
- Manage multichannel campaigns and performance dashboards.
- Report commercial outcomes to executive leadership.
- Collaborate with clinical, finance, and operations stakeholders.
- Improve service line performance resulting in 85% patient satisfaction and Net Promoter Score of 72.
Associate Product Manager
JJP · Nov 2022 – May 2023
- Support marketing strategy and lifecycle management for medical device portfolio.
- Develop brand plans informed by market research and competitive intelligence.
- Lead go-to-market strategy for three product launches including pricing and volume forecasting.
- Manage M promotional budget and evaluate campaign ROI.
- Conduct sales performance analysis and reporting.
- Partner with regulatory, finance, and supply chain teams to align launch timelines and mitigate commercial risk.
- Increase marketing ROI by 25% through budget optimisation.
- Deliver 20% annual sales growth and 15% above-target performance.
Account Manager / Product Specialist
BDA( · June 2021 – Nov 2022
- Manage hospital and laboratory diagnostic portfolio across institutional accounts.
- Conduct market analysis and support pricing and positioning decisions.
- Develop account growth strategies and forecast planning.
- Improve inventory planning and reduce stockouts by 20%.
- Achieve 127% of annual revenue target.
- Build stakeholder relationships with KOLs and procurement teams.
Product Application Specialist
MTAT · Jan 2020 – June 2021
- Support product launches and market penetration initiatives across laboratory diagnostics.
- Deliver product positioning and clinical education programmes.
- Support go-to-market execution and sales enablement.
- Contribute to 20% annual sales growth through structured launch support.