Notable Highlight
Led end-to-end UI/UX design for high-converting Shopify stores with CRO focus, building scalable design systems and developer-ready Figma handoffs.
Experience Summary
H. is a multidisciplinary UI/UX Designer with a Computer Science background and experience spanning Shopify e-commerce, SaaS products, CRO-focused landing pages, and front-end development. Her profile aligns closely with the core requirements of this role, particularly around Shopify design, conversion-focused UX, Figma expertise, and developer collaboration. In her current role at TEA, she designs Shopify experiences for a variety of DTC brands, including supplements, health, medical, makeup, and fitness companies. Her work includes designing high-converting homepages, product detail pages (PDPs), landing pages, and sales funnels with a focus on improving conversion rate, AOV, and retention. One of her strongest differentiators is her combination of design and technical skills. With experience in HTML, CSS, React, and developer handoff processes, she is able to bridge the gap between design and implementation, making collaboration with engineering teams highly efficient.
Key Achievements
- Led end-to-end UI/UX design for Shopify brands at TEA, creating conversion-focused landing pages, PDPs, homepages, and funnel experiences designed to improve conversion rate, average order value, and customer retention. - Built scalable Figma design systems with reusable components and standardized UI patterns to enable faster execution and consistent experiences across multiple e-commerce brands. - Created highly structured Figma files with auto-layouts, constraints, redlines, and implementation documentation. Conducted UI audits and supported implementation to ensure pixel-perfect execution and developer collaboration. - Worked across multiple Shopify verticals, including supplements, health and wellness, medical products, cosmetics, and fitness brands.
Skills
Work Experience
Lead UI/UX Designer
TEA · United States · Sep 2025 – Present
- Lead end-to-end UI/UX design for high-converting Shopify stores with a strong focus on Conversion Rate Optimization (CRO).
- Design custom landing pages, homepages, product pages, and funnels to increase CR%, AOV, and retention.
- Build scalable design systems, component libraries, tokens, and reusable UI patterns to ensure consistency across eCommerce clients.
- Apply offer framing, strong content hierarchy, above-the-fold clarity, trust and social proof, and mobile-first flows to maximize conversions.
- Deliver clean, organized Figma files with auto-layout, constraints, redlines, specs, and exportable assets for smooth Shopify development.
- Work with PMs, developers, and copywriters, providing Loom walkthroughs, async updates, and clear communication throughout projects.
- Conduct UI audits and partner with developers to ensure pixel-perfect execution aligned with Figma designs.
- Mentor designers on Figma best practices, file hygiene, design systems, and CRO thinking.
- Stay updated with UI/UX and eCommerce trends to refine landing page frameworks, CRO tactics, and internal design playbooks.
Product & SaaS UI/UX Designer
RCA · United States · May 2025 – Aug 2025
- Design an end-to-end Admin Panel Dashboard for managing chats, users, subscriptions, analytics, and AI features.
- Create intuitive user flows, wireframes, and high-fidelity UI designs optimized for a seamless SaaS experience.
- Design product interfaces for AI chat experiences, integrating user-centric design to simplify complex AI features.
- Improve UX for onboarding, chat workflows, and AI settings, resulting in more intuitive product usability.
- Design high-converting SaaS landing pages to communicate product value, boost sign-ups, and improve product understanding.
- Implement strategic UX writing, layout structure, and CTA placements to support conversions and user engagement.
- Create visually appealing marketing graphics, social media posts, and promotional visuals aligned with RCA's branding.
- Ensure brand consistency across digital content and product design materials.
Creative UI/UX & Graphic Designer
HAAI · Lahore · Feb 2025 – Apr 2025
- Design modern, user-friendly website interfaces and lead complete website redesigns to improve user journey, navigation, and brand experience.
- Create complete brand identities, including logos, typography, color systems, brand guidelines, and visual styles to establish cohesive brand presence.
- Design brochures, booklets, company profiles, banners, presentations, flyers, and digital graphics for both online and print use.
- Design engaging social media posts and campaign visuals for Instagram, Facebook, and LinkedIn to strengthen brand visibility and engagement.
- Work on concept-to-final website designs, wireframes, UI layouts, and visual direction aligned with brand and business goals.
- Actively participate in meetings with the design team and management to discuss ideas, gather feedback, and refine work based on project requirements.
- Continuously improve design quality by learning new tools, exploring creative ideas, accepting feedback, and evolving through real-world task execution.
UI/UX Designer
II · Lahore, Punjab, Pakistan · Mar 2023 – Jan 2025
- Specialize in creating user-friendly eCommerce store designs using Figma.
- Craft high-converting email designs including welcome emails, abandoned cart emails, and promotional campaigns to enhance customer engagement and boost sales.
- Optimize online interactions by combining creativity and strategy with a focus on user experience and digital marketing.
Graphic Designer & eCommerce Specialist
Int. · Lahore, Punjab, Pakistan · Mar 2022 – Feb 2023
- Design visually compelling graphics while optimizing eCommerce experiences.
- Specialize in brand visuals, product listings, and marketing materials to ensure seamless and engaging shopping journeys.
- Design brochures, booklets, company profiles, banners, presentations, flyers, and digital graphics for both online and print use.
- Design engaging social media posts and campaign visuals for Instagram, Facebook, and LinkedIn to strengthen brand visibility and engagement.
- Work on concept-to-final website designs, wireframes, UI layouts, and visual direction aligned with brand and business goals.
- Actively participate in meetings with the design team and management to discuss ideas, gather feedback, and refine work based on project requirements.
- Continuously improve design quality by learning new tools, exploring creative ideas, accepting feedback, and evolving through real-world task execution.