Notable Highlight
Served as Lead Graphic Designer for Uni. in Central America, delivering 360° creative assets across major consumer brands, including Dove, while producing end-to-end campaigns spanning social, packaging, ads, email, and video.
Experience Summary
Alexandra is a multimedia creative with 6 years of experience producing visual content across branding, packaging, social media, paid ads, email marketing, retail displays, and video production. Most recently, she served as Lead Graphic Designer for Uni.'s Central America region, supporting major consumer brands and marketing campaigns. Her background spans food, supplements, healthcare, beauty, personal care, and wellness industries, positioning her to create engaging creative assets for DTC and e-commerce brands.
Key Achievements
- Served as Lead Graphic Designer for Uni.'s Central America region, supporting creative initiatives across multiple consumer brands and markets. - Built extensive 360° creative experience, producing key visuals, social media content, advertising creatives, email campaigns, packaging designs, and video assets. - Developed email marketing creatives for Airfoil and supported product launch campaigns at Uni. - Leveraged AI-powered tools including ElevenLabs, Flow, ChatGPT, and Claude to create talking-head videos, voiceover content, and scalable creative assets, with final outputs refined in After Effects. - Supported recognized consumer brands including Dove and Earth Full, demonstrating strong understanding of consumer-focused marketing and brand consistency.
Skills
Work Experience
Senior Lead Graphic Designer
Uni. · Apr 2024 – Present
- Oversee creative content for 5 major hair care brands: TRESemmé, Dove, EGO, Sedal, and Savilé.
- Lead the creation of digital campaigns, social media content, and conventional marketing materials such as in-store displays, OOH, and more.
- Provide creative direction and ensure alignment with brand goals and audience engagement.
- Develop packaging design from concept development to production-ready artwork.
Graphic Designer Team Lead Manager
PC · Mar 2021 – Apr 2024
- Created static and animated social media content for brands such as Pizza Hut, Cerveza Regia, and Nissan El Salvador.
- Led a creative team of copywriter and designers, delivering impactful campaigns for brands including KFC, Starbucks, China Wok, and Subway.
- Managed seasonal campaigns, developed graphic guidelines, and oversaw the scheduling of monthly content deliveries.
Visual Creative
LCI · Aug 2020 – Nov 2020
- Developed static and animated content for the brand's social networks, ensuring alignment with brand identity.
- Created newsletters, event promotions, and product launch content for Ron Cihuatán and The Rum Shop.
- Contributed to the visual branding of various marketing campaigns and digital communications.
Multimedia Creator
FI · Dec 2019 – Jan 2020
- Designed, analyzed, and abstracted content based on the UN Sustainable Development Goals for internal communication.
- Established a new social media team, including web strategy.
- Created a final multimedia product summarizing key information for easy understanding by FLSmidth collaborators.