Shashank S.

Experience Summary

NAME: Shashank LOCATION: India AVAILABILITY: 2 weeks EXPERIENCE: Shashank is a Senior Performance Marketing Specialist with 10+ years of experience in paid media, specializing in Google Ads, Microsoft Ads, Meta Ads, lead generation, and eCommerce growth. He started his career with Microsoft as an Account Manager supporting Bing Ads advertisers before transitioning to Google, where he spent around five years managing SMB and Tier-1 advertisers across the US, UK, Australia, and New Zealand markets. At Google, he was responsible for account audits, campaign strategy, optimization recommendations, budget allocation, and helping advertisers improve performance across Search, Shopping, Display,PMax, AIMax, YouTube, and Remarketing campaigns. He later moved into agency roles with GroupM, EcomNation, and Precise, where he handled end-to-end media planning, campaign execution, optimization, reporting, and client strategy across industries including luxury eCommerce, telecom, finance, retail, education, and B2B. He has experience managing both lead generation and eCommerce accounts, including brands such as L'Oreal, NBCUniversal, British Telecom, Maison de Sabre, Sportitude, and Sainsbury’s Bank. SIGNIFICANT ACHIEVEMENT: One of Shashank’s strongest achievements was supporting Kuehne+Nagel’s expansion into the US market through a B2B semiconductor shipping lead generation campaign. He developed a full-funnel strategy focused on reaching semiconductor companies, leveraging YouTube campaigns and messaging around industry pain points such as shipment risks and financial losses caused by unreliable logistics partners. Through this campaign, he generated 19 qualified business leads, with each potential partnership representing significant contract value, and seven of those leads converted into business opportunities. He also highlighted his work leading the L'Oreal account, where he managed strategic planning and optimization for campaigns with monthly budgets reaching approximately M during peak shopping seasons. Across his career, he has delivered measurable improvements including up to 700% ROAS, 50% CPL reductions, and significant increases in conversion rates through campaign optimization and testing. KEY SKILLS: Shashank has strong expertise across the full paid search and performance marketing lifecycle, including campaign strategy, keyword research, audience segmentation, bidding strategies, conversion tracking, budget management, and performance optimization. He is highly experienced with Google Ads platforms including Search, Shopping, Performance Max, Display, Demand Gen, AIMax and YouTube campaigns, as well as Microsoft Ads, Meta Ads, and other paid media channels. He has hands-on experience with analytics and measurement tools such as GA4, Google Tag Manager, Looker Studio, CRM integrations, and Triple Whale attribution. Beyond campaign execution, he has experience creating executive-level reporting, presenting performance insights to stakeholders, and developing recommendations to improve ROAS and acquisition efficiency. His background working directly with Google and Microsoft gives him strong platform knowledge and the ability to provide strategic recommendations aligned with advertiser goals. MOTIVATION FOR CHANGE: Shashank is currently open to new opportunities because his current role with Precise may require him to relocate to the UAE, and he is exploring remote opportunities that would allow him to continue working while staying in India. He is looking for a long-term remote role where he can continue leveraging his paid media expertise and work with global clients.

Skills

Work Experience