Reina B.
Performance Marketing Expert - PPC Management Provider
Notable Highlight
On accounts managed, she improved Performance Max results from approximately 2x ROAS to 6x by segmenting campaigns by bestsellers, collections, and price range instead of maintaining a single feed-based structure.
Experience Summary
Reina R. has 7+ years of freelance performance marketing experience across e-commerce, kitchenware, furniture, streaming, and B2B energy solution accounts, supporting brands in the US, UK, and Australia. She managed campaign setup, keyword research, audience targeting, campaign restructuring, reporting, negative keyword analysis, and performance optimization across Google Ads, Meta, Bing, TikTok, and programmatic channels. She demonstrated proficiency with GTM, GA4, Conversion API, Shopify, WordPress, Squarespace, Supermetrics, Power BI, Looker Studio, SEMrush, Screaming Frog, Data Feed Watch, and Google Merchant Center.
Key Achievements
NAME: Reina LOCATION: Philippines AVAILABILITY: Immediately Reina brought 7+ years of freelance performance marketing experience and held Top Rated Plus status on Upwork. She worked across e-commerce, kitchenware, furniture, streaming, and B2B energy solution accounts, supporting brands in the US, UK, and Australia. Her work encompassed campaign setup, keyword research, audience targeting, campaign restructuring, reporting, negative keyword analysis, and performance optimization across Google Ads, Meta, Bing, TikTok, and programmatic channels. She demonstrated proficiency with GTM, GA4, Conversion API, Shopify, WordPress, Squarespace, Supermetrics, Power BI, Looker Studio, SEMrush, Screaming Frog, Data Feed Watch, and Google Merchant Center.
Skills
- She brings hands-on experience across Google Ads, Meta Ads, Bing Ads, TikTok Ads, and programmatic platforms including StackAdapt and Criteo. - She can manage the full campaign lifecycle, including setup, optimization, reporting, restructuring, and efficiency analysis. - She has worked across international markets and can adjust budgets, messaging, and targeting based on market conditions. - She is also strong in conversion tracking and marketing analytics tools, including GTM, GA4, Power BI, Looker Studio, and Supermetrics.
Work Experience
PPC Management Provider
DA · Remote · Jan 2025 – Jun 2026
- Managed and optimized Google Ads campaigns across multiple client accounts simultaneously.
- Conducted in-depth keyword and audience research to inform targeting strategy.
- Performed regular campaign analysis and optimization to improve performance metrics.
- Created compelling ad copy and supported full campaign launches end-to-end.
- Monitored budget pacing and key performance metrics to ensure spend efficiency.
- Collaborated with account teams to align campaigns with client marketing objectives.
Technical Digital Marketing Manager
SDA · Australia · Remote · Jan 2022 – Present
- Managed end-to-end PPC campaigns including Google Ads, Meta Ads, and Programmatic advertising.
- Oversaw SEO strategy and execution across client websites to improve organic search visibility.
- Delivered technical digital marketing support for an Australian client base, working remotely.
Independent Freelance Consultant
UTRP · Remote · 2018 – Present
- Delivered Google Ads, Meta Ads, SEO, and Programmatic campaigns across diverse industries including e-commerce, professional services, healthcare, and retail.
- Managed full campaign lifecycle: strategy, setup, optimization, reporting, and client communication.
- Maintained a Top Rated Plus status—awarded to freelancers excelling on large, high-value contracts.