Reina B.
Performance Marketing Expert - PPC Management Provider
Compare at US rates $18,000/mo?
Notable Highlight
On accounts managed, she improved Performance Max results from approximately 2x ROAS to 6x by segmenting campaigns by bestsellers, collections, and price range instead of maintaining a single feed-based structure. She also demonstrated account performance of $397K in ad spend and $2.36M in sales over four months while maintaining ROAS above the client's 3x goal.
Experience Summary
Reina R. has 7+ years of freelance performance marketing experience across e-commerce, kitchenware, furniture, streaming, and B2B energy solution accounts, supporting brands in the US, UK, and Australia. She managed campaign setup, keyword research, audience targeting, campaign restructuring, reporting, negative keyword analysis, and performance optimization across Google Ads, Meta, Bing, TikTok, and programmatic channels. She demonstrated proficiency with GTM, GA4, Conversion API, Shopify, WordPress, Squarespace, Supermetrics, Power BI, Looker Studio, SEMrush, Screaming Frog, Data Feed Watch, and Google Merchant Center.
Key Achievements
She shared that on the Wüsthof account, she helped improve Performance Max results from around 2x ROAS to as high as 6x by segmenting campaigns by bestsellers, collections, and price range instead of keeping all products in one feed-based structure. She also presented account performance showing about $397K in ad spend and $2.36M in sales over four months while maintaining ROAS above the client’s 3x goal.
Skills
Hands-on experience across Google Ads, Meta Ads, Bing Ads, TikTok Ads, and programmatic platforms including StackAdapt and Criteo, manage the full campaign lifecycle, including setup, optimization, reporting, restructuring, and efficiency analysis. She has worked across international markets and can adjust budgets, messaging, and targeting based on market conditions. She is also strong in conversion tracking and marketing analytics tools, including GTM, GA4, Power BI, Looker Studio, and Supermetrics.
Work Experience
PPC Management Provider
DA · Remote · Jan 2025 - Jun 2026
- Managed and optimized Google Ads and Bing Ads campaigns across multiple client accounts simultaneously.
- Conducted in-depth keyword and audience research to inform targeting strategy.
- Performed regular campaign analysis and optimization to improve performance metrics.
- Created compelling ad copy and supported full campaign launches end-to-end.
- Monitored budget pacing and key performance metrics to ensure spend efficiency.
- Collaborated with account teams to align campaigns with client marketing objectives.
Technical Digital Marketing Manager
SDA · Australia · Remote · Jan 2022 - Present
- Manage end-to-end PPC campaigns including Google Ads, Meta Ads, and Programmatic advertising.
- Plan and execute comprehensive SEO campaigns for multiple client websites by implementing on-page, off-page, and technical SEO best practices; optimize website architecture, content, metadata, internal linking, page speed, schema markup, backlink profiles, and AI search visibility through AEO and GEO strategies to improve rankings, organic traffic, and lead generation.
- Deliver technical digital marketing support for an Australian client base, working remotely.
Independent Freelance Consultant
UTRP · Remote · 2018 - Present
- Deliver Google Ads, Meta Ads, SEO, and Programmatic campaigns across diverse industries including e-commerce, professional services, healthcare, and retail.
- Manage full campaign lifecycle: strategy, setup, optimization, reporting, and client communication.
- Maintain Top Rated Plus status-awarded to freelancers excelling on large, high-value contracts.