Mariana M.

Experience Summary

is a Marketing Leader specializing in Influencer Marketing, Affiliate Marketing, Social Commerce, and Creator Economy growth, with extensive experience building and scaling consumer brands across beauty, health, wellness, and e-commerce sectors. Her career began in UX/UI design before transitioning into digital marketing, marketing management, and social commerce leadership, combining creative, commercial, and analytical expertise. With an MBA in Digital Marketing and experience at one of the world's largest consumer brands, Mariana has successfully led influencer ecosystems, affiliate programs, creator partnerships, and social commerce initiatives that drive measurable revenue and brand growth. Currently, Mariana serves as the Influencer and Affiliate Marketing Lead for Nestlé's Nutrition and Health Business Unit, where she manages a dedicated in-house team responsible for influencer partnerships, affiliate marketing programs, UGC initiatives, and creator-led commerce strategies. She oversees a network of more than 2,000 affiliates, manages partnerships with over 20 high-profile influencers and content creators, and leads the execution of social commerce campaigns across digital channels. Under her leadership, the channel achieved 72% year-over-year growth, significantly outperforming previous performance benchmarks. She develops creator relationships, optimizes campaign performance, analyzes channel data, and aligns influencer initiatives with broader business objectives. With over 3–4 years of direct beauty, wellness, and consumer brand experience, Mariana combines strategic leadership with hands-on execution across influencer management, affiliate growth, content strategy, creator partnerships, live commerce, social media, and performance analytics. Her background in design, marketing, and commerce bridges brand storytelling and commercial performance. She is well suited for Marketing Manager, Influencer Marketing Manager, Creator Economy Lead, Affiliate Marketing Manager, Social Commerce Manager, and Growth Marketing leadership roles within beauty, wellness, lifestyle, and consumer brands. Industry Experience - Beauty - Wellness - Health & Nutrition - Consumer Packaged Goods (CPG) - E-Commerce - Social Commerce - Creator Economy - Digital Marketing - Consumer Brands

Key Achievements

- Led influencer and affiliate marketing initiatives for Nestlé's Nutrition and Health Business Unit. - Built and managed an affiliate ecosystem of more than 2,000 active affiliates. - Managed partnerships with 22 mid-tier to celebrity-level influencers and creators. - Delivered 72% channel growth year-to-date, significantly exceeding the previous year's 20% growth rate. - Established and scaled a dedicated in-house influencer and creator marketing function within Nestlé. - Developed and executed UGC programs that increased brand engagement and creator participation. - Combined influencer marketing, affiliate growth, and social commerce strategies to drive measurable commercial results. - Leveraged analytics and business intelligence reporting to optimize campaign performance and creator investments. - Built expertise across beauty, wellness, health, nutrition, and consumer packaged goods sectors. - Transitioned from UX/UI design into senior marketing leadership positions through continuous professional growth and cross-functional expertise.

Skills

Work Experience