Ross J.

Experience Summary

Ross is a Digital Marketing, Social Media, and E-Commerce professional with over eight years of experience driving brand growth, digital strategy, customer acquisition, and account performance across agency, retail, automotive, and e-commerce environments. His career began in online retail and marketplace management, where he gained hands-on experience with platforms such as Shopify, Takealot, and Makro Online before transitioning into digital marketing and social media strategy. He developed expertise in social media management, paid advertising, influencer marketing, account management, digital strategy, and client services, consistently delivering strong commercial and client outcomes. Ross spent nearly three years at PP, a remote digital agency, where he progressed from Junior Social Media Manager to Senior Strategist through multiple promotions. He became one of the agency's top-performing account managers, recognized for driving revenue growth, managing client relationships, developing high-performing digital campaigns, and leading strategic initiatives. Following a company restructure, he joined TBWA as a Digital Strategist and progressed into a leadership position overseeing the social media and digital marketing team. He currently leads digital strategy for major brands, including Mercedes-Benz, while managing multiple social media accounts, campaign execution, content strategy, stakeholder relationships, and team performance. Alongside his corporate career, Ross maintained an active freelance consulting business and founded Talentless, a sponsorship and influencer marketing agency focused on South African football talent. Through this venture, he managed influencer partnerships, sponsorship opportunities, digital outreach campaigns, and lead generation initiatives using platforms such as Apollo. His combination of strategic thinking, hands-on execution, leadership experience, and entrepreneurial mindset suited him for Digital Marketing Leadership, Social Media Management, Growth Marketing, Account Management, and Brand Strategy roles. Industry Experience - Digital Marketing - Social Media Marketing - Advertising Agencies - Automotive - E-Commerce - Retail - Influencer Marketing - Sports Marketing - Brand Strategy

Key Achievements

- Built more than 8 years of experience across digital marketing, e-commerce, social media, and brand strategy. - Progressed from Junior Social Media Manager to Senior Strategist through multiple promotions within a leading digital agency. - Became one of the highest-performing account managers at PP, recognized for client satisfaction and revenue generation. - Transitioned into a leadership role at TBWA, overseeing social media and digital marketing operations for globally recognized brands, including Mercedes-Benz. - Developed expertise across both agency and in-house marketing environments. - Built and operated Talentless, an influencer and sponsorship agency supporting South African football talent. - Self-taught in Shopify and e-commerce marketing, building and managing freelance e-commerce projects. - Managed paid advertising campaigns across Google and Meta platforms to drive customer acquisition and business growth. - Maintained ongoing freelance consulting work to stay current with emerging digital marketing trends and technologies.

Skills

Digital Marketing, Digital Marketing Strategy, Growth Marketing, Social Media Marketing, Paid Social Advertising, Facebook Ads, Google Ads, Content Strategy, Brand Development, Campaign Management, Digital Communications, Social Media & Content, Social Media Management, Social Media Strategy, Community Growth, Content Planning, Audience Engagement, Influencer Marketing, Sponsorship Marketing, Brand Partnerships, Social Analytics, Account Management & Client Services, Account Management, Client Relationship Management, Stakeholder Management, Customer Success, Client Retention, Strategic Consulting, Revenue Growth, Business Development, E-Commerce & Growth, Shopify Administration, E-Commerce Marketing, Marketplace Management, Customer Acquisition, Conversion Optimization, Lead Generation, Email Marketing, Marketing Automation, Leadership & Operations, Team Leadership, Cross-Functional Collaboration, Strategic Planning, Project Management, Performance Management, Process Improvement, Platforms & Tools, Shopify, Apollo, Mailchimp, Shopify Mail, Facebook Ads Manager, Google Ads, Social Media Management Platforms, CRM Systems, Marketing Automation Tools, Meta Ads Management, Paid Media Strategy, Campaign Performance Analysis, Marketing Analytics, Customer Journey Optimization, Brand Strategy, Community Management, Organic Social Growth, Content Creation, Email Campaign Management, Lead Nurturing, CRM Management, Sales & Marketing Alignment, Funnel Optimization, KPI Tracking, Reporting & Insights, Stakeholder Communication, Team Development, Operational Excellence, Revenue Optimization, Customer Engagement, Data-Driven Decision Making.

Work Experience